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• 

  Growth Strategy Lead (Performance Marketing Agency)  

  Public Nectar Ltd

  [permanent fulltime] - Bournemouth

  Posted: 01/09/2025

  Apply Now

  Growth Strategy Lead - Public Nectar Role: Growth Strategy... Read More

  Growth Strategy Lead - Public Nectar Role: Growth Strategy Lead Function: Growth Strategy, Performance Media Buying, Creative Strategy
  Reports to: Head of Operations
  Core Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning
  KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells Department: Growth Strategy
  Location: Remote (UK-based)
  Employment Type: Full-time, Permanent
  Experience Level: Senior-level (4+ years) This is Public Nectar Where performance meets purpose We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving. Public Nectar is one of the fastest-growing performance marketing agencies for D2C brands in the UK. We're built on the core values of winning with integrity, full ownership, and relentless growth. With a team of 29 passionate professionals, we've helped brands across fashion, lifestyle, and consumer goods scale rapidly through data-driven performance marketing. Our Values: Winners Win - We get the job done right, rain or shineFull Ownership - Accountability is our North StarIntegrity - Do what's right, not what's easyNever Stand Still - 1% better every day leads to extraordinary heightsHigh Energy - Passion fuels performance The Opportunity As a Growth Strategist, you'll play a critical role in shaping the growth journey of our clients. You'll be the strategic link between data, creative, and performance, using insights to fuel strategic decisions and deliver exceptional client outcomes. This is a high-impact role for someone who thrives on data, creativity, and rapid problem-solving. You'll take ownership of client growth, transforming data-driven insights into impactful strategies that drive revenue and customer acquisition. Your role will span from high-level strategic planning to on-the-ground execution, providing a complete growth solution for our clients while building lasting relationships based on trust and results. What You'll Own Growth Strategy and Planning Develop comprehensive 12-month growth roadmaps, aligning creative, performance, and customer acquisition strategiesUse advanced forecasting to set ambitious, data-backed KPIs for revenue growth and strategic planningConduct in-depth market research and competitive analysis to identify high-potential growth opportunitiesRegularly review and adapt strategies based on performance data, market changes, and evolving client goals Cross-Functional Leadership and Collaboration Lead cross-functional teams, coordinating efforts between Account Managers, Media Buyers, and Creative StrategistsDrive alignment across teams to ensure consistent messaging, creative quality, and data-driven decision-makingAct as the strategic anchor within client accounts, setting direction and ensuring everyone works towards unified outcomesFoster collaborative relationships that drive innovation and exceptional client service Data-Driven Optimisation and Analysis Use platforms like Shopify, Triple Whale, Motion, and ad account analytics to monitor performance and identify trendsTransform raw data into actionable insights, guiding creative adjustments and media strategy refinementsMake real-time optimisations based on performance data and market intelligenceRegularly assess client account health, ensuring targets for MER, ROAS, CAC, and customer LTV are consistently met or exceeded Client Communication and Relationship Building Build strong, trust-based relationships with clients, acting as their primary strategic advisor and growth partnerPresent clear, data-backed insights and growth recommendations with confidence and clarityProvide regular performance updates that connect day-to-day tactics with long-term growth goalsIdentify and develop upsell opportunities across our service offerings to strengthen client partnerships Creative and Performance Integration Partner closely with creative teams to develop impactful, conversion-focused campaigns aligned with strategic goalsUse performance data to refine creative direction, ensuring every asset drives measurable resultsCollaborate on testing roadmaps that balance creative innovation with performance requirementsBridge the gap between creative strategy and media buying for optimal campaign performance What You Bring Essential Experience Minimum 4 years of hands-on experience managing paid media campaigns across Meta, Google, TikTok, or other major platformsDeep understanding of acquisition channels, landing pages, eCommerce best practices, and growth leversProven track record in producing accurate forecasts and developing data-driven growth strategiesStrong grasp of creative ideation, data-backed execution, and comprehensive performance analysisExperience leading cross-functional teams and aligning creative and media strategies for maximum impact Strategic and Analytical Skills High proficiency in Shopify, Triple Whale, Motion, and other eCommerce analytics toolsAdvanced understanding of performance metrics including CAC, MER, LTV, ROAS, and payback periodsAbility to develop comprehensive growth forecasts, budgets, and strategic marketing calendarsExperience with attribution and measurement frameworks to improve signal clarity and decision-makingStrong pattern recognition skills for identifying growth opportunities and potential challenges Personal Attributes Ownership mentality - you win or learn, you never blame others for outcomesProactive, solutions-driven approach with resilience under pressure and tight deadlinesAttention to detail is second nature - you catch what others missConfident relationship-builder with exceptional communication and presentation skillsAbility to self-manage priorities effectively in a fast-paced, dynamic environmentClear, confident communicator with talent for simplifying complex strategic concepts What Would Make You Stand Out Previous experience in a high-growth agency environment or scaling D2C brandsTrack record of managing £500,000+ ad spend with proven ROI resultsExperience with emerging channels and staying ahead of industry trendsBackground in conversion rate optimisation and landing page strategyLeadership experience mentoring junior team members and driving team performanceUnderstanding of email marketing, SMS, and retention marketing strategies What Success Looks Like 6 Months In Consistently driving profitable growth for assigned client accounts with measurable resultsBuilding strong collaborative relationships within cross-functional teamsDeveloping repeatable workflows for creative and performance strategy alignmentEstablishing yourself as a trusted strategic advisor to clients and internal stakeholders 12 Months In Trusted with high-value, complex client accounts and recognised for strategic impact on growth resultsCreated best-in-class workflow structures and strategic frameworks driving exceptional client outcomesLeading strategic initiatives and mentoring team members on growth strategy best practices 24 Months In Recognised as a key strategic leader within the agency, driving innovation and growth excellenceManaging some of our largest and most complex client accounts with industry-leading resultsShaping the agency's overall approach to client success and strategic growth planning What We Offer Competitive Package Competitive salary commensurate with experience and proven strategic impactPerformance-based bonus scheme tied to client growth and retention success28 days paid holiday plus bank holidaysYour birthday off (because strategic thinking deserves celebration) Professional Growth & Development Access to £10,000 worth of training courses and ongoing professional development opportunitiesMentorship from highly experienced digital marketing and growth strategy expertsWorking with a wonderfully diverse portfolio of clients, strengthening your strategic skillset across multiple industriesClear career progression pathways within our rapidly expanding growth team Work-Life Excellence Fully remote working environment Working laptop provided for optimal work-life separationSubsidised gym membership up to £50 per month to maintain high energy levelsQuarterly team social events Culture & Environment Work with ambitious, fast-growing D2C brands where your strategies drive real business impactCollaborative, high-energy team environment focused on continuous improvement and innovationOpportunity to shape the strategic direction of exciting brands and see measurable growth resultsAgency culture built on integrity, growth, and winning together through exceptional client service Ready to Join Us? If you're excited about driving transformational growth through strategic thinking and want to be part of a team that values both performance and purpose, we can't wait to hear from you! Application Process Stage 1: Initial strategic conversation with Ben Rogers, our Operations Manager
  Stage 2: Strategic case study assessment to showcase your growth strategy expertise
  Stage 3: Final interview with Lewis Lindsay, Founder of Public Nectar
  
  This is Public Nectar. Where humans make things happen. Public Nectar is committed to creating an inclusive environment where all team members can thrive. We welcome applications from candidates of all backgrounds and strategic perspectives. Read Less

  Apply Now
• 

  Senior Paid Social Specialist (Performance Marketing Agency)  

  Public Nectar Ltd

  [fulltime] - Poole

  Posted: 28/08/2025

  Apply Now

  Role: Senior Paid Social Specialist Department: Paid Socia... Read More

  Role: Senior Paid Social Specialist Department: Paid Social, Performance Media Buying, Creative Strategy
  Reports to: Head of Paid Social
  Core Responsibility: Drive profitable growth for our clients through data-led performance marketing and strategic planning across social media platforms.
  KPI: Client New Customer Revenue Growth, Client retention and Cross Service upsells Experience Level: Mid-level (3+ years) This is Public Nectar We design performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset, always reaching, always evolving. As a fast-growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 22 passionate professionals is committed to delivering data-driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth. Our Values: Winners Win - We get the job done right, rain or shineFull Ownership - Accountability is our North StarIntegrity - Do what's right, not what's easyNever Stand Still - 1% better every day leads to extraordinary heightsHigh Energy - Passion fuels performance The Opportunity Join our high-performing paid social team as a Senior Paid Social Specialist and play a pivotal role in developing winning strategies that drive performance across social advertising campaigns and unlock growth for our clients' businesses. You'll be part of a team that thrives on continuous improvement, sharing expertise, and achieving data-driven results. This isn't just about running ads, you'll be the strategic architect behind campaigns that deliver exceptional ROI, building lasting client relationships, and contributing to our agency's reputation for delivering results that matter. If you're passionate about social media advertising and want to make a real impact on growing D2C businesses, this is your stage. What You'll Own Campaign Excellence & Strategic Development Develop and execute high-impact paid social advertising campaigns across Meta, TikTok, Snapchat, and PinterestConsistently achieve monthly ad spend and revenue KPIs while maximising efficiency and ROIConduct data-oriented media buying with rigorous testing for new creatives, audiences, and strategies to scale campaignsUtilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data-driven Creative Strategy & Performance Optimisation Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performanceWrite direct-response copy that resonates with target audiences and creates thumb-stopping adsCollaborate closely with the design team to find new creative angles and breakthrough conceptsMonitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising Client Partnership & Growth Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional serviceIdentify and develop upsell and cross-sell opportunities with existing clientele to strengthen brand foundationsWork closely with cross-functional teams to ensure alignment on campaign objectives and strategiesPresent clear, data-backed insights and growth recommendations to clients Continuous Innovation & Collaboration Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategiesActively participate in team meetings, share expertise, and contribute to the overall success of the paid social teamWork closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progressDevelop your skills through ongoing learning and professional development opportunities What You Bring Essential Experience 3+ years of hands-on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k - £100k per monthDeep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and PinterestProven track record working with cross-functional teams in an advertising agency, startup, or service-based business environmentExtensive experience working with D2C industry clients and understanding their unique challengesT-shaped marketing knowledge with understanding of different areas of the marketing funnel Technical & Analytical Skills Strong analytical skills with exceptional attention to detail - you love tracking and interpreting dataExperience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics)Proficiency in campaign setup, audience targeting, and performance optimisationAdvanced understanding of creative testing methodologies and performance measurementExcellent copywriting skills for direct-response advertising Personal Attributes Self-motivated and proactive with a drive to consistently improve and stay current with industry trendsDetail-oriented with a passion for analysing and tracking dataSelf-starter who can motivate themselves without constant guidanceFluent in English, both written and verbal, with strong communication skillsHigh energy and enthusiasm for performance marketing challenges Your Growth Journey 3 Months In Full understanding of client objectives, campaign setups, and performance metricsSuccessfully launched and optimised multiple campaigns across Meta and TikTok, delivering early winsIdentified scope for future client growth and integrated seamlessly with team workflowsBuilding strong relationships with clients and internal stakeholders 6 Months In Fully integrated with the team and consistently exceeding performance benchmarks for your accountsBeginning to explore upsell and cross-sell opportunities with existing clienteleRecognised for contributing valuable insights and strategic thinking to client successDeveloping stronger brand foundations with the agency through exceptional client service 12 Months In Driven substantial revenue growth through performance optimisation and successfully scaled multiple campaignsSeen as a key player in the agency's paid social success with wider team recognitionTaking leadership on complex accounts and mentoring newer team membersContributing to agency growth through client retention and strategic account development
  What We Offer Competitive Package Competitive salary commensurate with experiencePerformance-based bonus opportunities aligned with client success28 days paid holiday plus bank holidaysYour birthday off (because everyone deserves to celebrate) Professional Growth Access to £10,000 worth of training courses and ongoing learning opportunitiesMentorship from highly experienced digital marketing expertsWorking with a wonderfully diverse portfolio of clients, strengthening your skillset across many nichesClear career progression pathways within our growing paid social team Work-Life Excellence Fully remote work environment Subsidised gym membership up to £50 per monthRegular social events - quarterly team gatherings with a variety of bonding activities Culture & Environment Collaborative, high-energy team environment focused on continuous improvementOpportunity to make a real impact on growing D2C businessesAgency culture built on sharing expertise and achieving exceptional results togetherWork with cutting-edge tools and platforms in the performance marketing space
  Ready to Join Us? If you're excited about driving real business growth through strategic paid social advertising and want to be part of a team that values both performance and continuous improvement, we can't wait to hear from you! Application Process Stage 1: Initial call with Ben Rogers, our Operations Manager
  Stage 2: Short assignment to assess your skill set and working style. Followed by a call to run through this with Josh Hyde, Head of Paid Social to discuss insights and team fit
  Stage 3: Follow-up call with Lewis Lindsay, Founder of Public Nectar  Read Less

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