We’re Avvoka
We building drafting technology that's transforming the way the world contracts - our platform helps legal teams move faster through contracts using automation and AI, without taking judgement away from the lawyers in control. We believe technology should amplify expertise, not replace it.
Avvoka is trusted by over 20% of the AmLaw 100 law firms, global banks and enterprises, and we've grown largely through product strength. With headcount and revenue contuining to scale rapidly year on year, we're now moving from a product-led path into a globally recognised legal-tech brand.
We're at an inflection point: evolving how the world's most sophisticated legal teams work — and building a company where thoughtful people can do the best work of their careers.
Why join us
Avvoka has grown primarily through product strength and word of mouth. Now we need someone who can build the engine that turns that momentum into scalable, repeatable growth.
This is a role for someone with a growth hacker’s mindset - you’re not precious about playbooks, you’d rather run ten small experiments than one big campaign, and you’re as comfortable analysing a funnel as you are writing ad copy. You’ll have the freedom to test, learn, and iterate across the full
marketing funnel.
If you thrive on experimentation, love digging into data to find what’s working, and want to help scale a B2B legaltech company with genuine product-market fit, this role offers real ownership and room to make a measurable impact.
The role
We’re hiring a Growth
Marketing Manager to own and optimise the demand generation engine at Avvoka - driving qualified pipeline through a mix of paid, owned, and earned channels.
You’ll work across the full funnel - from awareness and acquisition through to activation and expansion - with a bias towards experimentation and measurable outcomes. You’ll collaborate closely with the CMO, Content Writer, Product
Marketing Manager, and Sales team to ensure
marketing spend and effort translate into real commercial results.
This is both a strategic and executional role: you’ll define growth hypotheses, design experiments to test them, and get your hands dirty running campaigns, building landing pages, and optimising conversion paths.
Role details
Department:
Marketing
Reports to: CMO
Direct Reports: None - this is an individual contributor role
Location: London, Waterloo / flexible WFH allowance
Working Hours: Generally 9:00-17:30 GMT, with 1 hour’s lunch break
Compensation: Competitive, based on experience
Start Date: Flexible - we’d love you to join soon
What you’ll do
Demand Generation & Paid Channels
Plan, execute, and optimise paid campaigns across channels including LinkedIn, Google Ads, and sponsored content - targeting legal and enterprise buyers.
Manage campaign budgets and continuously improve cost-per-lead, cost-per-opportunity, and return on ad spend.
Test new channels, audiences, and creative formats - always looking for the next lever that moves the needle.
Funnel Optimisation & Conversion
Own the
marketing funnel from first touch to qualified opportunity - identifying drop-off points and running experiments to improve conversion at every stage.
Build and optimise landing pages, lead capture forms, and nurture sequences that turn interest into pipeline.
Work closely with Sales to define lead scoring, handoff processes, and feedback loops that improve lead quality over time.
Experimentation & Testing
Bring a growth hacker’s mindset to everything - run A/B tests on messaging, creative, landing pages, CTAs, and email sequences.
Maintain a structured experimentation log: hypothesis, test design, results, and learnings - so the team builds institutional knowledge.
Champion a culture of testing and learning across the wider
Marketing team, sharing what works and what doesn’t.
Marketing Automation & Lifecycle
Build and manage automated email nurture programmes that guide prospects through the buyer journey - from awareness to demo request.
Segment audiences and personalise messaging based on persona, industry, and engagement signals.
Identify opportunities to improve activation, onboarding, and expansion through lifecycle
marketing initiatives.
Analytics & Reporting
Own
marketing performance reporting - tracking pipeline contribution, channel effectiveness, and campaign ROI.
Build dashboards and reporting frameworks that give the CMO and wider team clear visibility on what’s working.
Use data to prioritise effort, kill underperforming campaigns quickly, and double down on what’s driving results.
AI & Growth Tools
Use AI tools like Claude as part of your daily workflow - for ad copy generation, audience research, landing page copy, email sequences, and campaign ideation.
Stay current on emerging growth
marketing tools and techniques, bringing new ideas and efficiencies to the team.
Help the wider
Marketing team adopt AI-assisted workflows where they can accelerate output without sacrificing quality.
What success looks like
To ensure your application has the best opportunity of success, your CV could cover the below measures of success with quantifiable results (e.g. percentages, growth, reductions, impact)
A growing, measurable
marketing-sourced pipeline that directly supports Avvoka’s revenue targets.
Improved conversion rates across the funnel - from visitor to lead, lead to opportunity, and opportunity to close.
A well-documented experimentation programme with clear learnings that inform future strategy.
Efficient, well-optimised paid campaigns with strong ROI and clear attribution.
Strong working relationships with Sales -
marketing leads are high quality and the handoff process works smoothly.
A reputation within the team as someone who moves fast, tests constantly, and lets data guide decisions.
What you’ll bring
The ideal candidate would have:
3-5+ years of experience in growth
marketing, demand generation, or performance
marketing within B2B SaaS.
A proven track record of building and optimising paid acquisition campaigns - particularly on LinkedIn and Google Ads.
Strong analytical skills - you’re comfortable with
marketing analytics platforms, attribution models, and funnel metrics.
Experience with
marketing automation tools (e.g. HubSpot, Marketo, Pardot) and CRM systems.
A genuine experimentation mindset - you default to testing rather than assuming, and you can point to experiments you’ve run and what you learned.
Proficiency using AI tools (e.g. Claude, ChatGPT) as part of a
marketing workflow - for copy, research, and ideation.
Comfort working cross-functionally with Sales, Product
Marketing, and Content teams.
Bonus points if:
Experience
marketing to legal, compliance, or enterprise professional services buyers.
Familiarity with ABM (account-based
marketing) strategies and tools.
Experience with SEO and organic growth alongside paid channels.
A portfolio or case studies showing measurable growth outcomes from campaigns you’ve owned.
Experience working in a scaling B2B SaaS company (Series A-C stage or similar).
Core attributes we value across all roles:
Adaptability in dynamically evolving settings
A proactive, solution-focused mindset with ownership
A collaborative spirit, supporting and mentoring others
If you’re excited about this role but your experience doesn’t align perfectly with every qualification, we encourage you to apply anyway — you might be just the candidate we’re looking for.
Our hiring process
CV Review: Our People team reviews all applications carefully.
Screening Call (15m): A quick virtual chat with our People team to learn more about you and answer any initial questions.
Stage 1 – Assessment Interview (30–45m): A virtual assessment interview with the Hiring Manager focused on your experience and approach.
Stage 2 – Senior Interview (for senior roles): An additional conversation with members of the leadership team.
Meet the Team: Where possible, we’ll invite shortlisted candidates to visit our WeWork Waterloo office to meet the wider team.
We aim to make an offer to the successful candidate within a month of application, but this wi...
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