Senior
Marketing Manager: Regional and Openings
Field based | Local
marketing and new restaurant openings | Competitive salary + £5k car allowance + bonus
We’re hiring a senior
marketing manager to lead on new restaurant openings and regional/local
marketing. You’ll play a pivotal role in delivering the vision of becoming the most-loved QSR brand in the UK & Ireland as we expand at pace, opening up to 50 restaurants a year.
You’ll lead end-to-end
marketing strategies for new openings, develop insight-driven regional plans that balance nationwide impact with local relevance, and develop and maintain local
marketing toolkits and systems, bringing campaigns and launches to life across OOH, PR, digital, social, events and partnerships. You’ll manage a
Marketing Executive and agencies, while working closely with cross-functional teams within
marketing, across the business and beyond.
National travel is essential for this role. You’ll be out in restaurants around the country every week and attend new openings.
What you’ll do here
Planning, execution & analysis:
Lead, develop and execute multi-channel
marketing plans which drive hype and footfall for new restaurant openings – across OOH, PR, digital, social media, print, events, community engagement and press days.
Considering market needs, data and opportunity, evaluate when to activate regional campaigns and hyper-local activity to drive sales – develop and execute plans accordingly.
Identify and activate against local moments which enable the brand to drive awareness and brand love.
Lead the launch of our new Local
Marketing Toolkit to support restaurants with local
marketing opportunities, then maintain and develop the toolkits and systems as required.
Cross-functional collaboration
Collaborate with and update internal and external teams and stakeholders, including our Leadership Team.
Bring a local lens to national activity, suggesting how we can amplify for maximum impact.
Be the voice of restaurant operations within the
Marketing team, sharing helpful information and insights wherever relevant.
Lead, manage and develop the
Marketing Executive
What you’ll have done
Extensive experience in
marketing, ideally with proven experience in a role focused on local
marketing and/or new openings, within multi-site businesses
Strong project management, budgeting, and cross-team coordination skills
Experience managing agencies
Ability to analyse performance and optimise campaigns
Excellent communication with internal and external stakeholders
Benefits
Competitive salary and bonus scheme
£5,000 cash car allowance and Tusker salary sacrifice company car scheme
Benefits platform, including gym discounts and cycle to work
Career progression opportunities
Private healthcare
Life assurance
33 days annual leave
Birthday day off
Free chicken!
At Popeyes everyone counts, it’s one of our values and something that sits at the core of who we are. We believe inclusivity and respect are at the heart of all we do and we strive to create a place where everyone can be their true self. This is why we assess each application on the aptitude to do the job and nothing else.
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