Who We Are
The Wave is a place where people and nature come
together - creating the right environment for people to thrive - our guests,
our team, and our community. Our purpose is to nurture a world of health, hope
and happiness with every wave. We’re driven by a spirit of innovation, purpose
and possibility.
Our Values – We Are FAIR
Fun – We take fun
seriously! We put smiles on faces.
Adventurous – We’re game changers, adaptable and explore with
optimism. Impact – We’re here to
create a healthier connection between people and planet.
Respect – We care for
each other, our customers and our community.
These values guide how we show up, how we make
decisions, and how we work together - every day, in every role.
About the Role
We’re looking for a dynamic Head of
Marketing to lead
our
marketing activity at The Wave. You’ll help shape how the world sees us,
drive demand, and ensure our storytelling is as powerful as the experiences we
create on site.
This is a hands-on, fast-paced, creative and
commercially focused role. You’ll be responsible for developing and delivering
marketing campaigns, driving digital performance, and ensuring our brand and
revenue continues to grow while staying true to who we are.
Key responsibilities include: Developing and
delivering multi-channel
marketing campaigns that drive awareness, engagement,
bookings and revenue.Oversee the brand
strategy that strengthens positioning, consistency, drives awareness, and
supports commercial growth across all key markets.Managing
day-to-day
marketing activity, including digital acquisition, content creation,
and O&O channels. Build and manage
data-driven customer acquisition journeys, leveraging CRM, automation, and
segmentation to increase conversion and retention, maximise sales performance
and CPA efficiency with clear ROI targets. Working closely
with teams across The Wave to bring new products, offers and experiences to
market. Analyse
performance, reporting on key metrics and using insight to continuously
optimise our activity. Manage the
budget, forecast, allocate, track spend and efficient use of resources. Managing external
agencies where required, ensuring effective delivery and strong ROI. Lead the
marketing team (in-house and external agencies/freelancers), define roles,
mentor team members, oversee workflow and deliverables.Own audience mapping and profiling, segmenting key targets
and creating data-driven personas to guide campaigns.Playing
the central role in shaping our long-term
marketing strategy.
About You
You’re a collaborative marketer who knows how to blend
creativity with strong commercial focus. You thrive in a dynamic environment
where ideas move quickly and where every day brings something new.
We’re looking for:
Proven experience
delivering successful multi-channel
marketing campaigns. Proven experience
in digital
marketing, campaign management, CRM, analytics and reporting,
driving profitable digital customer acquisition at scale. Strong data and
analytical capability - you know what to measure, how and why, motivated by
continuous optimisation and measurable results. A strategic
mindset paired with the ability to execute brilliantly.Excellent
communication skills and an eye for great storytelling.Experience
managing content creation. A proactive,
positive spirit that aligns naturally with our FAIR values.
You don’t need to be a surfer - but you should be
excited about what we do.
Qualifications
Degree in
Marketing, Business, Communications or related discipline - or equivalent
demonstrable experience.Proficiency with
marketing analytics tools, CRM, digital advertising platforms, and project
management.
What We Offer
We aim to create a workplace where people feel valued,
energised and able to bring their best. At The Wave you’ll find:
30 days paid
holiday (inclusive of bank holidays) Free access to
our staff surf sessions. Multiple
discounts across our surf and other offerings.
Our Commitment to Inclusion
We’re built on the idea that everyone should have the
chance to experience the joy of surfing and the outdoors - and that starts with
our own team. We’re committed to creating a place where people genuinely
feel like they belong and be themselves.
We welcome different backgrounds, perspectives and
experiences, and we work hard to make sure the right people are in the right
roles, with the support they need to thrive.
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