Job DescriptionThis role is based from our 240 Blackfriars, London officeLead the
marketing strategy and execution for Data Center World events, the longest-running and leading conference for data center facilities and IT professionals. As
Marketing Manager, you'll develop and execute strategic omni-channel campaigns that drive attendance and engagement for this premier industry event series while supporting team initiatives and contributing to overall
marketing objectives.Join us at the forefront of one of today's most explosive growth industries! The data center sector is experiencing unprecedented expansion, driven by cloud computing, AI advancement, edge computing, and digital transformation across every industry. With global data center market growth projected to continue at double-digit rates, there's never been a more exciting time to build your career in this dynamic field.PRINCIPAL DUTIES AND RESPONSIBILITIESSupport the development and implementation of strategic
marketing plans for Data Center World eventsContribute to team leadership initiatives and mentor junior
marketing professionals as needed Execute database growth strategies and audience development programsAnalyse
marketing performance metrics and provide optimisation recommendations• Support up-selling and cross-promotion of relevant products and services to target market audiences Assist in expanding audience
marketing opportunities by managing programs with media partners, industry leaders, bloggers, associations, speakers, and exhibitors Execute
marketing automation strategies including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaignsMonitor and report on
marketing plans, response rates, audience demographics, and industry best practices to ensure
marketing efforts are effective and efficientCollaborate cross-functionally to support strategy, positioning, and key messaging for event and brand Work closely with Prospect and Client
Marketing teams to support revenue opportunities from audiences and vendorsExecute community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience Support content
marketing strategy including websites, blogs, gated reports, video, email, and images, ensuring communications accurately reflect positioning and key messagingCoordinate with central
marketing and operations teams to support brand, event, and campaign initiatives Support initiatives to enhance the attendee experience at physical events including attendee orientation, programs, event app functionality, and overall experience designStay current with trends and developments in the data center community, experiential
marketing, and strategic
marketing communicationsQualificationsThe ideal candidate will have at least 5-7 years of experience in B2B outbound
marketing campaigns with strong project management skills and demonstrated ability to work effectively within team environments.Strong collaborative skills with experience working effectively within
marketing teamsProven experience in B2B
marketing, preferably in events or technology sectorsAbility to analyse
marketing performance metrics and provide strategic recommendationsAble to work independently in a fast-paced environment while balancing strategic, tactical, and analytical responsibilitiesExcellent project management and organisational abilities Strategic thinking with data-driven decision-making capabilitiesUnderstanding of the data center industry and its challenges preferredExperience with digital
marketing, content
marketing, and social media campaignsTrack record of success in achieving goals through traditional, online, and social media
marketing strategiesStrong verbal/written communication and project management skills Self-motivated with the ability to collaborate effectively across multiple teams and stakeholdersExperience and comfort with data capture and analysis, database
marketing and researchAbility to balance tactical execution requirements with strategic thinkingExperience working with email service providers (preferably Eloqua)Proficient in Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)Bachelor's degree required Willingness to travel within the UK and internationally as requiredRight to work in the UKAdditional InformationWe believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at Our benefits include:Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact: take up to four days per year to volunteer, with charity match funding available tooCareer opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearA flexible range of personal benefits to choose from, plus company funded private medical coverA ShareMatch scheme that allows you to become an Informa shareholder with free matching sharesStrong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and moreRecognition for great work, with global awards and kudos programmesAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.See how Informa handles your personal data when you apply for a job .
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