Job Description At Basware, we’re transforming how enterprises manage their invoice lifecycle. As the global leader in Invoice Lifecycle Management, we help businesses streamline invoicing processes, ensure compliance, prevent fraud, and optimize cash flow. Our mission is to empower organizations with full control over their invoice ecosystem—ensuring that only reconciled and approved supplier invoices are paid. We are seeking an experienced visionary
Marketing Technology Leader (HubSpot centric) with deep expertise in HubSpot to act as both a hands-on architect and strategic advisor.
This role is designed to accelerate the impact of our existing HubSpot team by bringing in advanced expertise, change and innovation champion, helping to scale best practices, and embedding long-term capability across optimizing campaigns, lead management, automation, reporting, data strategy and platform usage while ensuring strong alignment with
Marketing, IT and Sales. The role will ensure HubSpot integrates effectively with Salesforce and other business systems.
Key Responsibilities
Act as the HubSpot platform architect and subject matter expert, providing hands-on support where needed while accelerating delivery through best practice and strategic guidance.Own MarTech strategy, identifying opportunities to improve scalability, performance, and alignment across
Marketing, Sales, RevOps, and ITDefine and maintain scalable data architecture and governance frameworks across HubSpot, Salesforce and connected systems (LinkedIn, Lusha, D&B, Cognism, Zoominfo etc), ensuring clear system-of-record definitions, consistent lifecycle modelling, and reliable attribution reportingDefine and optimise lifecycle stage frameworks, lead management processes, and routing logic to ensure alignment between
Marketing, Sales, and RevOps, while maintaining accurate attribution and reporting integrityPartner with
Marketing leadership to design and operationalise scalable attribution and funnel measurement frameworks aligned to RevOps definitions (e.g., MQL → S2 → Closed Won), ensuring consistency between HubSpot, Salesforce, and executive reportingArchitect and optimise integrations using APIs, middleware, and native connectors, ensuring scalable and reliable data flows across HubSpot, Salesforce, and wider MarTech ecosystemIdentify and implement automation opportunities across
marketing operations to improve efficiency, scalability, and performanceSupport the
Marketing and Web teams on HubSpot CMS architecture and optimisation (templates, modular content structures, SEO performance, analytics), ensuring scalable and reusable design patternsPartner with
Marketing and Web teams to ensure HubSpot content structures support AI-driven discovery (e.g. semantic structure, structured content models, conversational query optimisation, and alignment with evolving search behaviours across AI assistants and generative search platforms)Advise on the use of AI/LLM and wider digital tools to accelerate content creation, personalisation, optimisation, and operational efficiencyDrive the integration of AI tools with and within HubSpot, supporting evolving ways of working and improving productivityEstablish change control processes, platform governance guardrails, and documentation standards to ensure scalable and controlled evolution of the HubSpot environmentCreate training, documentation, and playbooks to support consistent and effective HubSpot usageUpskill the existing internal IT and
Marketing teams, embedding knowledge and building long-term internal capabilityProvide expert troubleshooting support, ensuring timely resolution of technical issues and minimising platform disruption Skills & Requirements 8+ years in
Marketing Technology, Revenue Operations, or related IT rolesExpert HubSpot experience (mandatory, certification preferred)Experience managing complex HubSpot ↔ Salesforce sync environmentsHands-on experience integrating HubSpot with CRM systems (ideally Salesforce)Experience designing scalable data models and lifecycle frameworksStrong understanding of B2B funnel architecture and pipeline attributionExperience implementing data quality frameworksSkilled in data management, segmentation, and reporting/analyticsFamiliarity with API integrations, middleware tools, and data flow architectureStrong knowledge of
marketing automation, lead management, and workflow designProven track record advising
Marketing teams on technology-enabled campaign execution and ROI measurementExperience supporting global data compliance requirements (e.g. GDPR, regional consent frameworks, subscription governance, lawful basis management)Strong communicator able to bridge
Marketing, Sales, RevOps, and IT stakeholdersDemonstrated ability to train, document, and upskill technical and non-technical usersUnderstanding of how AI-driven search and generative discovery models influence content structure, measurement approaches, and
marketing technology architecture.
Nice to Have
Salesforce admin/configuration experience (not required, but beneficial)Exposure to other MarTech tools (e.g., Eloqua, Marketo, LinkedIn Navigator, D&B Connect, CLAY, Trumpet etc.Experience applying LLM/AI tools (e.g., ChatGPT, Jasper, HubSpot AI) to accelerate
marketing workflows and content creationExperience in B2B SaaS or enterprise
marketing environmentsExperience supporting SEO strategies adapting to AI search (e.g. structured content, entity optimisation, topical authority models, answer-focused content design)Experience with AI tools, frameworks or applications is considered a strong asset. We highly value candidates who demonstrate curiosity, a proactive mindset and a willingness to explore and incorporate AI-driven technologies into their work. We encourage growth in this area and provide opportunities for experimentation and learning.
Why Basware?
We’re a purpose-driven company with a global footprint and a collaborative culture. At Basware, you’ll work with passionate professionals, cutting-edge technology, and a shared commitment to innovation and excellence.
Ready to make an impact?
If you're excited by the challenge, apply now and help shape the future of Basware.
Please submit your resume and cover letter by clicking the ‘I’m interested’ link.
Our recruitment process will include pre-employment actions such as enhanced background screening and reference check.
Basware. Now it all just happens.
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