White Collar Factory (95009), United Kingdom, London, London Head of
Marketing About the role At Capital One, we aim to be a Force for Good in Lending - enabling millions of customers to get a clear, fair deal and to succeed with credit. Now, we're looking for a Head of
Marketing to join our team who fully understands and appreciates our values and what we uniquely offer to customers - to help us scale our work even further. Owning the end to end strategic agenda, the Head of
Marketing will continue to drive our brand and performance
marketing forward, developing a dynamic
marketing plan that has a key focus on acquiring new customers through various digital media channels. The Head of
Marketing will bring a wealth of experience developing market leading brands and performance
marketing capabilities. They will bring commercial acumen and
marketing know-how - identifying high leverage growth opportunities - and working with a wide range of internal and external stakeholders to bring these opportunities to fruition. This role will report to our Vice President for Customer Acquisition - a member of the UK leadership team. The Head of
Marketing will engage regularly with the UK Leadership Team, leveraging those relationships to push forward new growth opportunities and investments. What you'll do Set the strategy and the tone for our
marketing team - creating direction and energy behind our growth strategies Develop a market leading brand strategy - bringing to life our Capital One values in our external campaigns and customer experiences Drive the development and delivery of our performance
marketing strategy - owning a large
marketing budget, with a focus on maximizing ROI and brand equities Proactively identify high leverage growth opportunities - working internally and externally on engagement, negotiation and due diligence to bring these to life Lead the execution of market leading performance
marketing for new customers across existing and emerging channels Develop and manage our key strategic relationships - co-developing growth roadmaps with our exciting
marketing partners Shape and deliver customer and market research to identify new insights, customer needs and opportunities Be accountable for ensuring
marketing is compliant with internal policies and regulations; owning risk management processes, controls and budget management Develop, lead, and elevate high performing cross functional teams (
Marketing, Analyst, Brand, Creative, Operations, Legal, Technology) to drive
marketing programs What you'll bring An experienced
marketing professional with proven track record of developing market leading brand and performance
marketing strategies in a highly regulated industry A long history of building successful brands, through positioning, creative development, advertising, and performance
marketing A clear understanding of how to drive performance across the
marketing mix with demonstrable experience leading ROI focused performance
marketing teams Experience building and developing teams in a high performance environment. Able to deeply embed brand values internally and externally You will be at the forefront of market developments - bringing in external insights and driving investments to keep pace with market developments (specifically, with a focus on AI led
marketing channels and tools) Ability to identify key areas of leverage - engage with senior stakeholders for buy-in - and then able to translate these into a set of clear objectives and deliverables Highly data literate: able to operate effectively in a high-performing analytical environment whilst bringing empathy to understand our customers and our brand You are a strong communicator who can drive understanding of the brand, the customer and our growth plans within the organisation Significant experience managing complex risk management processes - with experience of (or willingness to learn quickly) how to operate within Financial Promotion regulations Where and how you'll work This is a permanent position based in our Nottingham or London offices. We have a hybrid working model which gives you flexibility to work from our offices and from home. We're big on collaboration and connection, so you'll be based in one of our offices 3 days a week on Tuesdays, Wednesdays and Thursdays. If you're London based, there will be an expectation that frequent travel to Nottingham will be required. Many of our associates have flexible working arrangements, and we're open to talking about an arrangement that works for you. What's in it for you Bring us all this - and you'll be well rewarded with a role contributing to the strategic direction and roadmap of an organisation committed to transformation We offer high performers strong and diverse career progression, investing heavily in developing great people through our Capital One University training programmes (and appropriate external providers) Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance - with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café What you should know about how we recruit We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it's about what you do, not just what you say. That's why we make our recruitment process fair and accessible. And we offer benefits
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