About the Company International technology company building infrastructure and products in the blockchain, digital assets, and Bitcoin mining sectors. The products are used by millions of users worldwide, with a distributed, international team. We are looking for an experienced Chief
Marketing Officer (CMO) to lead the global
marketing strategy across brand, growth, digital performance, communications, partnerships, regional expansion, and community. This executive role will shape the companys market presence, build scalable
marketing engines, and drive measurable user and revenue growth across international markets. Responsibilities
Marketing Strategy & Leadership Develop and execute a global
marketing strategy across all business units. Lead brand, performance, creative, content, community, and regional
marketing teams. Build long-term positioning in fintech, Bitcoin, and Web3 markets. Align
marketing with product, business development, and executive leadership. User Acquisition & Growth Oversee paid performance channels across global markets. Build predictable, scalable acquisition funnels with clear CAC, ROAS, and LTV metrics. Lead growth experiments, funnel optimization, and conversion improvements. Manage high-budget
marketing investments across multiple regions. Brand, Communications & Creative Own brand identity, messaging, and tone of voice across all customer touchpoints. Lead global campaigns, sponsorships, collaborations, and ambassador/KOL programs. Oversee PR, media relations, and market positioning. Ensure brand consistency across regions, channels, and platforms. Product
Marketing & Market Expansion Connect product value with market needs through segmentation, GTM strategies, and localization. Define and communicate product positioning and use cases for global audiences. Support launches in new regions with localized
marketing plans. Partnerships & Ecosystem
Marketing Build high-impact partnerships with exchanges, payment providers, Web3 ecosystems, and fintech players. Collaborate with B2B, BD, and ecosystem teams on integrations and co-
marketing. Develop cross-channel partner activation strategies. Data, Analytics & Reporting Build a data-driven
marketing culture with clear KPIs, dashboards, and forecasting. Oversee attribution, incrementality, campaign impact modeling, and
marketing financial planning. Present performance insights to executive leadership and the board. Team Leadership & Operations Lead, mentor, and scale a global, multi-disciplinary
marketing organization. Establish operational processes, performance cycles, and cross-functional alignment. Manage
marketing budgets, resources, and external partners. Requirements 8+ years of experience in
marketing leadership roles within fintech, digital finance, crypto, or high-growth tech. Proven success in scaling global
marketing across multiple regions. Experience managing multi-million-dollar annual
marketing budgets. Strong expertise in both brand and performance
marketing. Experience with international expansion. Deep understanding of lifecycle
marketing, GTM strategy, and funnel optimization. Strong analytical mindset with confidence in data, forecasting, and financial modeling. Excellent communication and cross-cultural leadership skills. Fluent English (C1+). Experience in crypto/Web3 ecosystems is a strong plus, but not mandatory. We Offer Competitive compensation (discussed individually). Remote work and flexible schedule. Learning support — courses, English classes, conferences (up to 100% reimbursement). Long-term incentive programs. International team retreats. Recognition programs and performance-based rewards. Flexible days off: local holidays, sick days, and extended vacation. Results-driven culture focused on impact, not burnout.
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