Job Introduction
Marketing Lead – Saga Travel
Salary up to £38,000
FT- 35 hours per week
Permanent
Hybrid- Folkestone (3 days a week in the office)If you’re passionate about travel and creating inspiring, customer focused
marketing, this is an opportunity to play a key role in bringing unforgettable holiday experiences to life. As part of our Travel
Marketing team, you’ll support the delivery of impactful, multi-channel campaigns for Saga Holidays helping turn our
marketing communications plan into compelling activity that drives demand and sales.This is an exciting time to join a growing, multi product travel business, where no two days are the same. As Travel
Marketing Campaign Lead, you will sit at the heart of the organisation, collaborating with teams across
marketing, revenue, product, CRM and digital acting as a conduit to ensure campaigns are aligned, effective and customer centric. With exposure across the wider business, you’ll have the opportunity to shape campaign direction, influence ways of working, and there is real scope to make the role your own.We’re looking for a proactive, commercially minded marketer who thrives in a fast-paced, evolving environment. You’ll be a natural self-starter who can lead with confidence and adapt quickly as priorities shift. You’ll enjoy the pace and variety that comes with changing demands, seeing it as an opportunity to problem solve, reprioritise and keep campaigns moving forward. With a strong eye for creative and a deep understanding of the customer mindset, you’ll be passionate about crafting compelling messaging, showcasing key product strengths, and delivering campaigns that truly resonate.This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function. Role Responsibility Lead the planning and delivery of integrated, cross-channel
marketing campaigns, ensuring messaging and creative showcase key brand differentiators and drive commercial performance.Support the development and execution of the annual
marketing plan for Saga Holidays, working closely with the Holidays
Marketing Manager and Head of Travel
Marketing.Orchestrate the end-to-end campaign delivery process shaping, briefing and delivering high-quality
marketing communications in a timely and organised way.Act as the central point of coordination across
Marketing, CRM, Digital and wider business teams; aligning stakeholders, managing timelines, and ensuring clarity on roles, actions and dependencies.Develop and deliver compelling, customer-focused content and journeys across all channels, ensuring a seamless and personalised experience.Drive a test-and-learn approach across campaigns, working with CRM, Digital and Insight teams to optimise messaging, creative and performance.Ensure all campaign activity is effectively tracked, measured and reported, providing a clear view of performance and opportunities for improvement.Manage external agencies and partners, while exploring new partnership opportunities and representing the brand at relevant events. The Ideal Candidate You will already have experience delivering
marketing campaigns across multiple channels, including direct mail, print, social and digital. Ideally, you’ll have worked within the travel sector; however, candidates from other fast-paced, consumer-focused industries such as retail will also be considered. Above all, you’ll bring a genuine passion for travel and a desire to create inspiring customer experiences.A confident project manager and communicator, able to align cross-functional teams and clearly report on campaign performance.A collaborative team player who builds strong relationships across
marketing, CRM, digital and external partners.A proactive self-starter who takes ownership, identifies solutions and drives activity forward.Experienced in planning and delivering omni-channel campaigns to deadlines in a fast-paced environment.Commercially minded, with a clear understanding of how
marketing drives revenue and performance.Growth-focused and strategic, comfortable challenging the status quo and exploring new opportunities.Data-driven and naturally curious, using insight to inform decisions and optimise performance.Experience in a large consumer-facing organisation, ideally within travel or a similar industry.Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special Package Description At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues. BENEFITS AVAILABLE FOR THIS ROLE: 25 days holiday + bank holidaysOption to purchase additional leave - 5 extra daysPension scheme matched up to 10%Company performance related annual bonus - Up to 5%Life assurance policy on joining us, 4 x salaryWellbeing programmeColleague discounts including family discounts on cruises, holidays and insuranceRange of reductions and offers from leading retailers, travel groups and entertainment companiesEnhanced maternity and paternity leaveGrandparents leaveIncome protectionAccess to Saga Academy, our bespoke learning platform
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