Marketing Operations Manager - London
About UsPerk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact.We're trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team.Visit www.perk.com to learn more.About The RoleWe're looking for a
Marketing Campaigns Manager to join our
Marketing Operations team - a hands-on, data-driven professional with a passion for scalable
marketing automation and campaign excellence.You'll be the Marketo specialist within a fast-growing SaaS organisation, responsible for building, executing, and optimising campaigns that drive the customer journey from first touch through to expansion. This is a key role in enabling our demand generation and lifecycle
marketing strategies - ensuring every campaign is automated, measurable, and driving impact.What You Will DoOwn end-to-end campaign execution in Marketo, including programme setup, QA, deployment, and reporting.Build and optimise automated nurture journeys that move leads through the funnel and accelerate conversion to SQLs and pipeline.Manage lead flow and data integrity between Marketo, Salesforce, and other tools in the martech stack.Set up and manage webinar programmes, including integrations, automation, and post-event follow-ups.Implement and optimise A/B testing, audience segmentation, and personalisation to improve engagement and performance.Maintain and evolve lead scoring models to support sales alignment and
marketing qualification.Collaborate with demand generation, product
marketing, and sales teams to deliver integrated, high-impact campaigns.Monitor and analyse campaign performance, producing actionable insights and recommendations.Support martech evolution, helping evaluate new tools, integrations, and process improvements that scale impact.What We are Looking For3-5+ years' experience in
marketing operations or campaign management within a B2B SaaS environment.Advanced proficiency in Marketo, including campaign builds, automation logic, segmentation, and reporting.Strong working knowledge of Salesforce CRM, including campaign objects, data flows, and lead management.Experience managing webinar or event automation (e.g. Zoom, ON24, GoToWebinar).Track record of building and refining nurture and lead scoring frameworks that drive measurable pipeline growth.Strong analytical mindset, comfortable interpreting campaign data to inform decisions.Familiar with key martech platforms, including:
Marketing automation (Marketo, HubSpot, Pardot, Customer.io)CRM (Salesforce)ABM / intent platforms (6sense, Demandbase, RollWorks, etc.)Excellent communication and project management skills, with strong attention to detail.Collaborative and proactive, thriving in a fast-paced SaaS environment.Nice to HaveHands-on experience with Customer.io for lifecycle or customer engagement campaigns.Familiarity with data enrichment, attribution, or analytics tools (e.g. Bizible, Looker, Google Analytics).Understanding of SaaS funnel metrics, from MQL to ARR, and how to align
marketing activity to revenue impact.What We Offer Receive competitive compensation and equity ownership in PerkRest and recharge with 25 days of annual leave plus bank holidaysTake control of your physical health with private medical cover and voluntary dental insurance from Bupa, and discounted gym memberships with GymFlexPlan for your future with our qualifying earnings company pension plan with AvivaKnow that your loved ones are protected financially through your Life Insurance if the worst were to happenRest assured that you're covered by income protection in case you experience a long-term sickness or absenceLeverage tax-efficient cycle and electric car schemes with Cycle2Work & OctopusJoin our unforgettable Perk events, including our spectacular annual summer partyAlways feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved onesFocus on your family with 12-16 weeks' paid parental leaveContribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causesBroaden your horizons with up to 20 "Work from Anywhere" days per yearStay savvy with access to a wide variety of discounts and rewardsFollow your passions and take a four-week, fully paid sabbatical once you reach 5 yearsLet us help you move to one of our hubs with relocation supportHow We WorkAt Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We're an equal opportunity employer, which means you're welcome at Perk regardless of how you look, where you're from, or anything else that makes you, well, you.Protect Yourself from Recruitment ScamsAll official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security [at] perk .com, and we will confirm whether it is legitimate.
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