Marketing Manager, Mobile Gas Measurement
Marketing Manager, Mobile Gas Measurement - Draeger UK & Ireland - Job-ID V000010938Location: Blyth NTLSubject area:
Marketing / CommunicationWorking hours: Full timeThe Job ResponsibilitiesWho we areEvery life is unique and so are you!At Dräger we protect, support and rescue lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for.As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Dräger products are used, it's about the most important thing: it's about life. About the role The
Marketing Manager MGM is responsible for driving the Draeger UK/IRE Gas Detection Strategy across the safety segments in collaboration with the
Marketing Managers and Head of
Marketing. They have product responsibility of Draeger Mobile Gas Management (MGM), they are also the segment expert for (Food & Beverage, Utilities). They report to the SGDS
Marketing Manager in a close, collaborative environment which ensures mutual success. The
Marketing Manager is responsible for the MGM portfolio across all safety segments in the UK & IRE. This includes optimisation of the global portfolio for the domestic market and ensuring that the local market requirement is clearly communicated via adaptation of global / regional
marketing materials. The
Marketing Manager is responsible for the local Price/Positioning of the Portfolio within the target markets. This includes the competitive positioning as well as the adaptation and development of the product differentiation message to customers, regional and global stakeholders. The
Marketing Manager is the mobile gas detection expert and must engage meaningfully with all training provided with the understanding that they are the conduit to relay that knowledge back to the sales teams and wider organisation. They are responsible for providing support to the sales teams for the achievement of their sales targets. The
Marketing Manager is responsible for the implementation and execution of the (MGM) go-to-market strategy process in consultation with the FGDS & Gas Detection Lead
marketing manager, sales managers, and the Head of
Marketing for UK & IRE. They also actively participate in developing and deploying the (MGM) Segment strategy (Central Safety Strategy) for the UK, (considering global concepts) for each market segment. The
Marketing Manager Supports long-term brand awareness, thought leadership and key opinion leader activities across the safety segments and product areas. They Drive business and competitive intelligence with regards to the area of responsibility within the global guidelines, understand future market trends and requirements and help to align strategies accordingly. This includes helping to identify suitable events to showcase products, and contributing to the event theme and strategy to achieve good lead generation. The
Marketing Manager provides local Product management of the (MGM) portfolio, including product launches and ongoing management of the portfolio offering. They Actively contribute to the development of the global corporate strategy for the product portfolio (MGM), and based on that, derive, and execute local product
marketing strategies in alignment with regional and global
marketing teams. The
Marketing Manager analyses the market trends, customer needs, and competitor activity to define the portfolio strategy and shape the SGDS
marketing direction, in alignment with regional and global strategies. This includes implementing a connected solutions approach which aligns with Draeger’s wider product portfolio strategy and has touch points with other Draeger connected products. Be an active member of the team, attending regular meetings and contributing to strategy development, to support delivery of the plan. This includes close engagement with the industry sales team, attending their sales meeting, supporting customer visits, lunch and learns and encouraging collaborative communication with the support of the SGDS
Marketing Manager. The
Marketing Manager must have a keen ear and eye for feedback from both the market and internal stakeholders, and relay those observations back to the organization in a productive manner. Shared responsibilities All employees have a responsibility:· to comply with the Integrated Management System (IMS) and minimise any impact on the environment whilst carrying out their duties.· to ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions· to embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results Reporting RelationshipsManager - SGDS & Gas Detection LeadSize of team/environment - Working in a team of twelve supported by a dedicated
Marketing communications specialist, you will attend meetings at both Draeger offices and offsite to further the collective safety
marketing strategy.Your QualificationsRole RequirementsEducation/Qualifications
Marketing & Product Management experience preferably in a relevant industry or Technical Safety role.Degree in related subject desirable.Related Experience · Extensive experience in a B2B
Marketing role· Experience in
marketing and commercial strategy· Product management experience highly desirable· Experience
Marketing Technical Safety Products· Experience Product Managing Technical Safety Equipment· Experience in the safety industry· Experience with gas detection products advantageousAbility to prepare and manage budgetsSkills, Special Competencies· IT knowledge: MS Office / CRM / TEAMS· Ability to organize, manage time and priorities· Excellent team working skills· People management skills· Ability to influence and build followership· Customer orientated and results driven· Capable of hands on problem-solving and attention to detail· Ability to generate ideas and solutions· Ability to use own initiative· Market research and market analyses methods· Business management, strategic
marketing skills·
Marketing Program development and execution· Self-motivated with the ability to cope with competing demands· Strong communication skills in all forms including written, oral, email, telephone, and presentations· Capable of working independently, and having responsibility as an individual· Demonstrable full knowledge of the sales process and ability to partner effectively with sales teamsThe Dräger Workplace Dräger‘s Benefits27 days holiday plus bank holidays, with option to purchase up to 3 additional daysFlexi schemeHybrid working availableCompany car or monthly car payment allowanceDiscounted critical illness cover, dental cover and partner life assuranceHealthcare cash planSubsidised canteenDiscounted shopping & leisure vouchersCycle to WorkGym membership discounts – up to 25%Charity Giving scheme Dräger‘s dedicationAt Dräger we have a clear vision, to be an organisation with a working environment that includes a diverse mix of talented people who want to come, stay and grow.We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.All are welcome to apply!. Who we areFrom hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future. With over 130 years of experience, passion and the bold ideas of more than 16,000 employees, we are committed to turning technology into ›technology for life‹.Interested?Please apply directly through our career portal.
We look forward to receiving your application.
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