DescriptionAt Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own
marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us. Probably because we love them too! This comes through in our
marketing, and in the way we work every day.
About the role:
We are looking for a motivated and analytical Content & Insights
Marketing Specialist to join our
marketing team. In this role, you will be responsible for creating, running, and analyzing surveys using the Zappi platform to support our
marketing strategies. Your insights will play a crucial role in shaping our
marketing strategy in 2026 and beyond, leveraging Zappi’s data assets to boost our credibility, increase our share of voice, and elevate our profile among key target personas.
You will lead all research initiatives, working collaboratively with demand generation and content marketers, as well as our sales teams, to build engaging, data-driven narratives. You will need to have a strong background in running insight projects and a keen interest in consumer behaviour and market trends.
This hands-on role is perfect for someone who thrives on fast deadlines and is naturally detail-oriented. You will play a critical role in providing data that supports our
marketing narratives and drives commercial success. Experience with self-serve research platforms and familiarity with advertising and innovation research will be advantageous.
What you'll be doing:
Develop and execute
marketing campaigns based on insights derived from research, customer data, and market trends.
Conduct extensive research studies using the Zappi platform to support product
marketing strategies & sales initiatives.
Develop and manage a mix of ongoing and reactive research programs to provide timely insights.
Become a subject matter expert in the Zappi platform, guiding the
marketing team on best practices for data utilization.
Analyze consumer data, industry trends, customer behavior, and competitor activities to identify opportunities to create content
marketing campaigns.
Create clear and concise reports on research findings to inform
marketing strategies and campaigns.
Identify new opportunities to leverage Zappi data in various
marketing channels, including topical conversations and thought leadership.
Conduct meta-analysis across customer data to uncover broader market trends and insights.
Integrate publicly available data to enrich insights and provide a comprehensive view of market dynamics.
Contribute to thought leadership by sharing insights through webinars, presentations, and customer narratives.
Skills, Knowledge & Expertise
Minimum of 3 years of experience in
marketing, preferably with a focus on research-driven campaigns and content creation.
Strong understanding of market research techniques and how to translate data into actionable insights for
marketing strategy.
Proven experience in designing, running, and interpreting research projects, with a strong ability to generate actionable insights.
Experience in a consumer insights or
marketing analytics role, preferably within a SaaS environment.
Experience in applying insights to support demand generation, customer retention, and product
marketing strategies.
Excellent analytical skills, with a knack for interpreting complex data and translating findings into compelling narratives.
Ability to work collaboratively with cross-functional teams, including product
marketing, demand generation, sales, content & social media.
Strong communication and presentation skills, with the ability to convey insights in a clear and engaging manner.
A self-starter with a detail-oriented approach and the ability to manage multiple projects simultaneously under tight deadlines.
Familiarity with consumer behaviour, market trends, and experience with advertising or innovation research.
Benefits
Three company-paid mental health days (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
Generous holidays allowance – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.
Private medical healthcare cover
Group risk, life & disability contributions
Flexible working arrangements, including remote (unless otherwise specified)
Thoughtfully designed offices to support both individual work and collaboration without interrupting others
Support setting up your home office, if appropriate (chair + desk, etc)
Wellbeing benefits such as free yoga and access to trained therapists / counsellors
Enhanced parental leave policies
Pension contributions via salary sacrifice scheme
Tailored personal development through training allowances, coaching, mentorship and career frameworks.
Why join us?
We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet.
Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.
We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.
Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.
Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021!
Zappi Company Culture Highlights
Winner of Comparably's Award for Best Company for Women 2022
Winner of Comparably's Award for Best Company Work-Life Balance 2022
Winner of Comparably's Award for Best Company Compensation 2022
Winner of Comparably's Award for Best CEO for Women 2022
Winner of Comparably's Award for Best Company for Diversity 2022
Winner of Comparably's Award for Best Company Culture 2022
Winner of Comparably's Award for Best CEO 2022
Winner of Comparably's Award for Best Happiness 2022
Winner of Comparably's Award for Best Leadership Teams 2023
Winner of Comparably's Award for Best CEOs for Diversity 2023
Winner of Comparably's Award for Best Engineering Teams 2023
Winner of Comparably's Award for Best Company Outlook 2023
Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
Recognised by Fast Company’s Best Workplaces for Innovators 2023
Winner of Best
Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Equal OpportunityZappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.
We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.
Zappi is a leading consumer insights platform that helps brands win with consumers. Through AI-powered software that delivers connected insights, Zappi enables teams to make faster, smarter, consumer-driven decisions by leveraging real-time, continuous feedback.
Trusted by more than 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision.
Named the Best
Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024, recognized by Business Insider as one of the hottest martech companies, and winner of the MRS Best Technology Innovation Award 2025, Zappi is redefining how modern teams use insights to drive growth.
As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and using technology to benefit the communities the company serves. With more than 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi’s culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work, and more.
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