Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do In today's rapidly evolving commercial landscape,
marketing has never been more strategic — or more technically complex. BCG is at a pivotal moment: transforming how we build and protect our brand, how we engage clients and talent, and how we leverage data, AI, and digital channels to drive commercial impact at scale. We are committed to becoming a benchmark for excellence in professional services— not just in what we say, but in how we show up, what we measure, and how we continuously innovate. Realising this vision demands visionary leadership — someone who combines deep technical
marketing expertise with the ability to drive cross-functional transformation, influence the most senior stakeholders, and translate strategic ambition into measurable outcomes. As Technical Area Lead (TAL) for
Marketing, you will be BCG's foremost technical authority on
marketing practice. You will define how the
marketing function technically operates, set the standards and architecture for how
marketing capability is built and delivered, and be the connective tissue between
marketing strategy and technical execution across the firm, ensuring alignment across platforms, teams, and stakeholders. You will lead with both breadth — spanning brand, digital, content, data, and communications — and depth, setting the technical direction that underpins every major
marketing programme. You will oversee key decisions — including short-term delivery trade-offs vs. long-term capability build, platform and vendor selection, and the establishment and regular review of tech performance health metrics. From a people-management perspective, you will lead
marketing chapter leads and specialists, managing external vendor relationships where relevant. You will develop a close working relationship with the
Marketing Portfolio to partner with them and ensure alignment between
marketing capability and BCG's commercial and brand priorities. Among your responsibilities, you will: In partnership with the
Marketing Portfolio, create and deliver on the
Marketing Portfolio's vision, strategy, and outcomes Own key
marketing products and platforms i.e. .COM, CMS,
Marketing Engine to deliver on the BCG
marketing strategy and execute against agreed direction. Continuously monitor and evaluate emerging trends in
marketing, digital channels, AI-driven personalisation, and measurement to identify opportunities for BCG. Ensure that all
marketing programmes and chapter initiatives are delivering on the portfolio's commercial and
marketing ambitions. Regularly assess the portfolio's strategic approach against BCG's global priorities and adjust in response to changing market conditions and technological innovation. Foster close collaboration between
marketing, IT, data, and business functions to ensure
marketing solutions are commercially aligned and technically sound. Act as a point of escalation when work spans multiple teams or systems, ensuring alignment and timely resolution of issues. Ensure adherence to firm-wide standards while adapting them to meet the
Marketing Portfolio's needs Partner with enterprise architecture, data, legal, security, and brand governance teams to ensure all
marketing activity complies with relevant standards, guidelines, and regulatory requirements (including data privacy and GDPR). Take a long-term view on platform consolidation, vendor management, and the effective leveraging of all
marketing technology assets. Coordinate and manage people, knowledge, and resources within the
Marketing Portfolio Lead and mentor a chapter of deep technology specialists — fostering a culture where knowledge is shared freely and expertise is continuously developed. Coordinate extensively with agencies, technology vendors, and internal stakeholders — monitoring dependencies and maintaining a coherent
marketing technology capability strategy. Step in where gaps exist between teams to ensure continuity, ownership, and progress. Ensure progress of the
marketing strategy through the right resourcing, planning, and talent development Take a long-term view on
marketing competency resourcing — identifying and closing skill and capability gaps across the portfolio. Partner with the
Marketing Portfolio Lead and relevant stakeholders to ensure the team has the capacity, talent, and tools needed to deliver new programmes at pace. Challenge the status quo, where appropriate, to accelerate progress towards BCG's strategic
marketing objectives. Share best practices for how
marketing processes are leveraged and how work gets done Establish technical
marketing frameworks, capability roadmaps, and guardrails — regularly reviewing them to ensure they reflect best practice and scale effectively across BCG's global
marketing function. Manage
marketing technology and platform change by staying ahead of relevant developments — including CRM,
marketing automation, content platforms, analytics, and AI tools — and proactively analysing their impact on BCG's
marketing capability. Share relevant insights, innovations, and developments with chapter leads, campaign teams, and cross-functional partners. Work across functional portfolios to eliminate siloed approaches and create scale through shared platforms, data infrastructure, audience intelligence, and content architecture. YOU'RE GOOD AT Thought leadership in
marketing technology innovation and transformation, specifically across brand, digital, content, data, and communications. Staying on top of current
marketing and technology capability while simultaneously anticipating what comes next — whether in AI-driven personalisation, content at scale, or audience intelligence. Proven track record of owning inspiring and motivating your team and stakeholders to think bolder. Committing to cross-functional collaboration — across
marketing, IT, data, legal, and the business — to achieve the best outcomes for BCG. Experimenting with emerging channels and technologies — and translating that curiosity into practical capability for the portfolio. Trusting and empowering your teams to work autonomously while holding the bar for quality and strategic alignment Building networks of influence across portfolios, senior leadership, and the global
marketing community. What You'll Bring 10+ years of senior technical leadership experience within a complex, matrixed organisation — ideally in professional services, B2B, or consulting. A proven leadership track record: leading through influence, building long-term stakeholder relationships, and shaping strategic
marketing visions, roadmaps, budgets, and priorities, including navigating ambiguity and driving alignment across multiple teams and stakeholders. Significant expertise in
marketing-led technology transformation — spanning digital transformation, brand evolution, channel strategy, and the operationalisation of new
marketing capabilities at scale, within complex, multi-team environments. Strong command of the
marketing technology landscape — Flagship .com experience, CRM,
marketing automation, analytics platforms, content management, and emerging AI-enabled tools,, with the ability to connect and align these systems effectively. A working understanding of the commercial priorities, client engagement model, and go-to-market structures relevant to BCG's business. Familiarity with agile methodologies and ways of working (Scrum, agile delivery, iterative campaign development) — able to apply a servant leadership mindset and provide direction within agile frameworks, particularly across multiple teams and dependencies. Who You'll Work With The BCG
Marketing Leadership team and Chief
Marketing Officer. The Technology leadership team and our enterprise architects to ensure the business is fit for the future. Your
Marketing Portfolio chapter lead — setting their strategic direction, capability development, platform and tooling approach, and ensuring the delivery of best-in-class
marketing programmes aligned with BCG's commercial and brand priorities. The
Marketing Portfolio Lead — your strategic counterpart — who will translate BCG's business priorities into
marketing programme requirements and act as the bridge to senior stakeholders. Portfolio and Technical Leaders in connected disciplines — including Client, Legal, Data, and Information Security. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. Click here for more information on E-Verify.
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