TeamFeePay is on a mission to transform football club management across the UK and Europe. Recognised in the 2025 Deloitte Technology Fast 50 Awards, we’re expanding our marketing team to lead this growth and deliver innovative, high-impact campaigns for clubs.
We are looking for a proactive and creative Product Marketer who thrives in a fast-paced environment, and is passionate about shaping product messaging, launching new features, and driving measurable marketing results.
The Product Marketer will play a key role in shaping TeamFeePay’s product messaging and supporting go-to-market (GTM) activity for new product features and launches. Working closely with the Head of Marketing, Product, Sales, and Customer Success teams, this role will help ensure that TeamFeePay’s value proposition is clearly communicated and consistently delivered across campaigns and channels.
Company PurposeTeamFeePay is a software platform for football clubs, helping club committees and volunteers with their club development needs and day-to-day management.
Our software and account-managed service supports clubs through our 5-Pillar Club Development approach:FinancePeopleGovernanceFacilities & EquipmentFootball
TeamFeePay – Employee BenefitsA collaborative and supportive culture and working environmentCompetitive salaryVitality healthcareStandard pension and holidaysDeath in ServiceWellbeing hubProfessional development opportunities
Key Responsibilities:Product Marketing & MessagingSupport the development and refinement of product messaging and value propositions in partnership with the Head of MarketingTranslate product features into clear customer benefits and compelling marketing narrativesSupport the creation and maintenance of product positioning, key messages, and buyer persona documentationEnsure consistency of messaging across campaigns, channels, and customer touchpoints
Go-To-Market Campaign SupportSupport the planning and execution of GTM activity for new product features and launchesCoordinate campaign delivery across Product, Sales, Digital, Content, and Brand teamsContribute to integrated campaigns across digital, email, content, PR, events, and partner channelsSupport product launch communications including announcements, landing pages, and customer messaging
Sales Enablement & Internal Launch SupportSupport the creation of sales enablement materialsWork with Sales and Customer Success teams to ensure they are equipped with the right messaging and product informationSupport internal briefings for product launches and feature updates
Performance ReportingTrack and report on campaign performance against agreed KPIsUse data and insights to recommend improvements to campaign performance and messaging effectivenessIdentify opportunities for new campaigns, product improvements, and stronger market positioning
Essential CriteriaDegree in Marketing, Communications, Business, or a related field (or equivalent experience)Minimum of 3 years’ experience in product marketing, campaign marketing, or a similar roleExperience supporting GTM campaigns and/or product launchesComfortable working cross-functionally with teams such as Product, Sales, and DigitalStrong written communication and copywriting skillsAnalytical mindset with experience tracking campaign performance and reporting on KPIsConfident managing multiple priorities in a fast-paced environmentProactive, organised, and able to work independently while collaborating closely with senior stakeholders
Desirable CriteriaExperience in a tech or SaaS business environmentFluency in additional languages (Italian, Spanish, German) is a plus, but not essential
Read Less