About ZegoAt Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers.From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do. We've sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 as awarded at The Insurance Post's Awards and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025. And we're only just getting started.About the RoleReporting to the Marketing and Brand Director, this is a newly created role sitting at the intersection of product and marketing. You'll be the first dedicated PMM at Zego, which means you'll shape the function from scratch rather than inherit it.Your core job is to make Zego's products land. That means owning positioning and messaging across every customer-facing touchpoint, coordinating product launches, and being the person who ensures that what we build gets communicated in a way that drives real commercial results.Zego offers multiple products serving different audiences- private hire, van, delivery, and private car. Each has its own competitive context, maturity level, and customer segment. You'll be the person who makes that portfolio feel simple, credible, and worth choosing.Scope- This is an individual contributor role at senior level. You'll manage external relationships as needed, and work directly with the management team.What You'll Be DoingValue Proposition, Positioning and Product MessagingDevelop and maintain positioning and messaging, Ideal customer profiles (ICP) frameworks across Zego's full product portfolio, private hire, van, delivery, and private car, that clearly differentiate us in the marketBuild and maintain a centralised messaging library- positioning statements, value propositions, ICPs, feature descriptions translated into customer benefits, and FAQs that every team can pull fromOwn all product messaging across customer-facing channels- website, app, CRM, ads, and help docs, ensuring it is accurate, consistent, and up to dateTranslate complex insurance products and features into language that is simple, compelling, and relevant to each customer segmentAct as the final sign-off on product accuracy before any customer-facing content goes liveAudit existing product content regularly to find gaps, inaccuracies, or inconsistencies and drive resolution across teamsDefine and test messaging through landing pages, ads, email, and in-product copy, iterating based on performance dataPartner with Brand, Design, CRM, Performance Marketing, and SEO to make sure product messaging carries correctly across every channel and drives activation, engagement, and retentionRun regular enablement sessions to keep all business functions sharp on product knowledge, messaging, and competitive positioningProduct Launches and Go-to-MarketOwn GTM planning and execution for new product launches- from positioning and audience definition through to channel strategy, launch materials, and post-launch measurementDefine launch objectives, success metrics, target segments, and messaging hierarchy for each launchCoordinate cross-functional marketing launch workstreams, aligning Design, Performance Marketing, CRM, Comms, and Partnerships around shared timelines and deliverablesBuild scalable launch playbooks and templates that improve with every cycleRun post-launch reviews- what worked, what didn't, and what changes next timeBring market, customer, and competitive intelligence into growth forums, ensuring how we structure and present our products reflects what customers actually value Build enablement materials for internal teams that interact with customers and partners- customer support and partnerships managementDevelop materials for Zego's partners such a Price Comparison WebsitesMarket Intelligence and Customer InsightsFeed market intelligence, customer insight, and competitive findings back into product and marketing roadmap cycles to actively influence what gets built and how it gets prioritisedBuild and maintain customer feedback loops to continuously test and improve messagingAnalyse customer journey data to identify drop-off points and develop messaging strategies to improve conversionMonitor the competitive landscape and translate findings into clear recommendations on positioning, features, and pricing messagingWhat Success Looks LikeIn your first six monthsA complete messaging library is built, adopted, and live across all channelsThe first product launch playbook is shipped and usedA process for messaging definition, testing and implementation is in place and trusted by channel owners By the end of year oneMeasurable improvement in conversion metrics on ads and landing pages, driven by message testingCompetitive positioning is documented, maintained, and actively used in decisionsPartner enablement materials are in place for Zego's top relationshipsWhat You'll Need to Be SuccessfulExperience5+ years in product marketing roles for complex DTC productsBackground in Fintech, Insurtech, or another regulated, multi-product DTC environment strongly preferredProven track record of translating complex or technical products into clear, compelling customer propositions and messaging that drive adoptionDemonstrable ability to coordinate cross-functional product launches and hold multiple workstreams to accountSkills & ApproachExceptional written communication- you can articulate value propositions, product benefits and messaging, write a crisp one-pager or compelling landing pageStrong commercial instinct- you understand how product marketing connects to revenue and can make the case for prioritisation decisions with dataComfortable with funnel analytics, customer research, and competitive analysis as tools to grow and use every dayStrong stakeholder management skills- comfortable influencing across functions and the leadership teamSelf-starter who creates structure in complex environments and doesn't wait to be told what to doActive user of AI tools to build agents and workflows accelerating learning, execution and analysisHow We WorkWe believe that teams work better when they have time to collaborate and space to get things done. We call it Zego Hybrid!Our hybrid way of working is unique. We foster a flexible approach that empowers every Zegon to perform at their best. We ask you to spend at least one day a week in our central London office. Every team has the flexibility to choose the day that works best for them. We cover the costs for all company-wide events (3 per year), and also provide a separate hybrid contribution to help pay towards other travel costs. We think it's a good mix of collaborative face time and flexible home-working, setting us up to achieve the right balance between work and life.Our Approach to AIWe believe in the power of AI to meaningfully improve how we work, helping us move faster, think differently, and focus on what matters most. At Zego, we encourage people to stay curious and intentional about how AI is leveraged in their work and teams to drive practical impact every day. This is your chance to do the most meaningful work of your career and we'll provide you with the tools, support, and freedom to do it well.BenefitsWe reward our people well. Join us and you'll get a market-competitive salary, private medical insurance, company share options, generous holiday allowance, and a whole lot of wellbeing benefits. And that's just for starters.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, or disability status. If you need any support with your application please get in touch with us on people@zego.com#LI-AH1#LI-Hybrid
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