Job Profile The International EVP of Marketing is responsible for creating, capturing and converting demand for VistaJet and XO in all markets outside of the Americas.
Reporting to the Global Chief Marketing Officer, you will lead a global, multi-channel marketing organization, and own the end-to-end international demand engine. Your focus is to drive pipeline growth, accelerate conversion, increase customer lifetime value, and support sustained revenue growth across the Vista group.
Success in this role depends on your ability to lead through others.. It will be critical for you to cultivate relationships and share your knowledge and insights with the marketing team and closely collaborate with Sales to drive conversion and commercial impact.
This is a highly commercial role. Success will be defined by your ability to translate strategy into results, set clear performance expectations, and lead teams against ambitious, data-driven KPIs. You will act as a true business partner to Sales and Commercial Leadership, with shared accountability for pipeline quality, conversion, and revenue outcomes.
Your Responsibilities MARKETING PLANNINGOwn the international marketing strategy, with clear alignment to commercial and revenue objectivesDefine, implement, and continuously optimize marketing KPIs across regions, including pipeline contribution, lead quality, conversion rates, CAC, ROI, and customer expansionDrive quarterly, monthly, and weekly performance reviews, holding teams accountable to agreed targets and outcomesPartner closely with Sales Leadership to co-own pipeline targets, revenue contribution, and conversion performanceEnsure marketing plans directly support sales priorities, market entry strategies, and growth initiativesLead cross-functional planning to drive demand for VistaJet and XO with both new prospects and existing customers globallyDirect and support market research with internal and external tools, to generate insights that inform commercial decision-making and market prioritization
Own marketing budgets, ensuring disciplined investment, ROI tracking, and reallocation based on performanceMonitor international competitors, evaluate commercial positioning, and develop counterstrategies that protect and grow market shareLEADERSHIP & PEOPLE MANAGEMENTLead and develop international senior marketing leaders, building capability and ensuring strong succession planning.Drive a high-performing, accountable culture where teams understand their impact on commercial outcomes and are empowered to achieve KPIs.Provide regular feedback and development opportunities to maximise individual and team performance.Drive alignment and collaboration across the global marketing organisation, ensuring clarity of roles, responsibilities and priorities.
MARKETING EXECUTIONLead the briefing, execution, and optimization of international marketing campaigns with clear commercial objectives and revenue impactEnsure all campaigns are built with defined success metrics, attribution models, and measurement of ROIPartner with Sales to align on priorities across funnel stages, ensuring initiatives drive pipeline growth and winnable dealsDrive the creation of differentiated, high-impact marketing strategies and assets that support conversion and deal accelerationPartner with Marketing and Sales Operations on performance dashboards, forecasting, and reporting across teams for continuous improvementEstablish a culture of test-and-learn, using data to continuously improve efficiency, effectiveness, and commercial outcomesMaintain global brand standards while enabling locally relevant execution that drives results in each marketChampion innovative, multi-channel marketing approaches to maximise the effectiveness of marketing investment and adapt to evolving international markets Required Skills, Qualifications, and Experience 10+ years of senior marketing experience with direct accountability for commercial and revenue outcomesProven track record of building and leading high-performing, KPI-driven marketing teams in international, growth-oriented companiesExceptional leader and communicator, able to inspire teams while holding them accountable to high standardsHighly analytical and results-oriented, with the ability to translate data into decisive actionStrategic yet hands-on; comfortable operating at both executive and execution levelsStrong interpersonal, communication, and time-management skills
Strong expertise in demand generation, pipeline management, and revenue attributionDeep understanding of commercial performance measurement and HNWI global market dynamicsExperience in Luxury Marketing, Aviation and Private Aviation is preferrable but not required
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