Manager, Global Marketing & Product Development, Sebastian Professional Function: Marketing Location: New York, US Work Arrangement: Hybrid Position Title: Manager, Global Marketing & Product Development, Sebastian Professional
Location: New York, NY (Hybrid 3X a week in office)
Reports to: Sr. Director, Sebastian, Global
Scope / Brands: Marketing ABOUT THE WELLA COMPANY Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. The Role We’re looking for a strategic and creative Marketing Manager to join the Sebastian Professional Global Marketing Team. In this dynamic role, you’ll lead the development of innovative new products and drive end-to-end marketing execution for our iconic haircare and styling portfolio. Reporting to the Sr. Director of Global Marketing, you’ll play a critical role in shaping the future of the brand—translating cultural and consumer insights into breakthrough innovation and compelling campaigns that resonate with both salon professionals, their clients, and customers worldwide. You’ll collaborate with cross-functional teams across Product Development, R&D, Regulatory, Legal, Packaging, Creative, Supply Chain, Country Managers, Social Media, and external agencies to bring new ideas to life—from concept to shelf to salon. You’ll manage all aspects of product innovation, portfolio strategy, and go-to-market execution, serving as a key connector and driver of progress. The ideal candidate is a passionate beauty marketer and a natural collaborator, with a pulse on trends, strong project management skills, and a deep understanding of salon professional needs. If you’re excited by the idea of pushing creative boundaries and building bold, high-impact launches, we want to meet you. Key Responsibilities Strategic & Competitive Marketing
Develop clear, differentiated product positioning and claims based on market analysis and competitive benchmarking.
Collaborate with cross-functional teams to build go-to-market plans and support creative development for packaging, photoshoots, and external agencies.
Partner with the Digital Marketing team to translate product messaging into high-impact, thumb-stopping campaigns across channels.
Product Development & Innovation
Lead the development of new product launches, building data-driven business cases and aligning with brand and financial goals.
Collaborate with R&D, Consumer Insights, Claims, Finance, and Global Markets to deliver high-performance formulas that meet margin targets.
Own and lead stage gate processes, project kickoffs, and post-launch analysis for key brand initiatives.
Campaign & Content Development
Build integrated 360 marketing strategies designed to win with both consumers and professionals.
Deliver launch toolkits and assets, ensuring alignment with brand strategy and execution across touchpoints, including e-commerce and social.
Lead content development to ensure storytelling consistency and brand impact across all platforms.
Stakeholder & Project Management
Oversee end-to-end product development timelines together with Supply Chain Operations team and R+D to ensure on-time and in-budget launches.
Communicate project status, risks, and key decisions to internal and external stakeholders.
Co-develop new salon service concepts with the Professional Education team to inspire stylists and drive in-salon excitement.
Work with Consumer Market research team to brief, test and validate concepts with the professional hair stylist community and external market research partners.
Operational Excellence
Drive operational rigor across all phases of product development, launch execution, and campaign rollouts.
Collaborate closely with priority markets to ensure global relevance and local execution success.
Qualifications
5+ years in brand management, product development, or marketing (haircare or beauty industry experience required
Bachelor’s degree in Marketing, Business, or related field; MBA a plus
Proven track record managing cross-functional teams and launching new products
Strong analytical, strategic thinking, and storytelling skills
Excellent communication, collaboration, and project management abilities
Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs
High attention to detail and ability to manage multiple priorities
Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Who You Are
You have a strong pulse on beauty trends and cultural shifts.
You’re equally creative and analytical, able to zoom out strategically and dig into details. (Business acumen plus creative intuition)
You’re a self-starter who thrives in fast-paced environments and loves a new challenge.
You’re a team player who leads with initiative, collaboration, and integrity.
You’re motivated by innovation and pushing creative boundaries.
You have experience bringing haircare or beauty products to market and understand formula development timelines.
Growth mindset, resilience, and adaptability to thrive in an evolving, entrepreneurial environment.
ABOUT SEBASTIAN PROFESSIONAL On a mission to be the #1 Artistry brand globally. Sebastian Professional was founded in Los Angeles in 1972 by visionary hair stylist Geri Cusenza and her husband and business partner John Sebastian, Sebastian Professional was established with a vision to push boundaries and inspire self-expression through trailblazing product and service innovation. The brand’s legacy of pioneering product and service innovation, paired with its deep roots in the professional hair industry, makes Sebastian Professional uniquely positioned to redefine beauty, with the hair stylist at the forefront of shaping the brand’s future. For more information, please visit . We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $115,000 - $130,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO). NOTICES All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. [For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: and
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