Team – Direct Acquisition - Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role: Expertise in performance marketing across paid channels Strong analytical capability with advanced Excel skills Effective leadership and agency management What this role is all about: This 12‑month fixed‑term role offers the chance to drive meaningful commercial impact from day one, combining hands‑on performance delivery with high‑level strategic influence.
Months 1–6: You’ll lead our digital performance marketing campaigns end-to-end, directly powering UK D2C sales for Vitality Health and Life.
Months 7–12: You’ll broaden into a strategic leadership role, overseeing all digital performance channels across Health & Life and Health SME.
Throughout both phases, you’ll own performance, creative direction, optimisation and agency partnership management—shaping how digital performance marketing operates at scale within Vitality. Key Actions
First 6 Months: Use Excel and reporting platforms including Looker Studio, Google Analytics, SA360 and Power BI to support daily campaign management, reporting, analysis and insight generation to drive KPIs Partner with the media agency to plan, launch and manage campaigns across Google, Meta, LinkedIn, TikTok and display, applying performance marketing best practice throughout. Act as the performance lead, confidently challenging agency recommendations and knowing which levers to pull to drive volume and efficiency through the funnel. Build and own a clear, product‑specific testing roadmap, ensuring learnings are captured and applied. Support monthly budget management and ensure all performance tracking and systems remain accurate and up to date. Work closely with marketing, digital product, data science and sales teams to ensure joined‑up delivery.
Second 6 Months: Lead the end‑to‑end digital paid media strategy, planning and delivery across Search, Social, Display, Programmatic, Affiliates and emerging platforms. Take full ownership of the digital media budget, including forecasting, allocation, performance accountability and efficiency optimisation.
Ensure all paid media activity operates as a coherent, integrated ecosystem, maximising impact across the full customer funnel.
Own delivery of Direct acquisition targets across all products and channels.
Advance Vitality’s measurement and attribution capabilities, enabling smarter investment decisions and clear, transparent performance reporting.
What do you need to thrive? Significant experience in performance marketing with 5+ years experience, along with managing and working with Media Agencies
Proven experience of planning and executing Google Ads campaigns and a good knowledge of Google Analytics and Google Data Studio.
Solid understanding of digital marketing tracking and measurement
Advanced Microsoft Excel skills – formula / pivot tables / building simple models / dashboards
Enjoy working with numbers & an analytical mindset So, what’s in it for you? Bonus Schemes – A bonus that regularly rewards you for your performance A pension of up to 12%– We will match your contributions up to 6% of your salary Our award-winning Vitality health insurance – With its own set of rewards and benefits Life Assurance – Four times annual salary These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities! If you are successful in your application and join us at Vitality, this is our promise to you, we will: Help you to be the healthiest you’ve ever been. Create an environment that embraces you as you are and enables you to be your best self. Give you flexibility on how, where and when you work. Help you advance your career by playing you to your strengths. Give you a voice to help our business grow and make Vitality a great place to be. Give you the space to try, fail and learn. Provide a healthy balance of challenge and support. Recognise and reward you with a competitive salary and amazing benefits. Be there for you when you need us. Provide opportunities for you to be a force for good in society. We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
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