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Vertex Inc
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  • Director & Head of Marketing, Europe  

    Description :The Director & Head of Marketing, Europe is responsible f... Read More
    Description :The Director & Head of Marketing, Europe is responsible for leading and coordinating all marketing activities across European markets. This role ensures that every marketing function—demand generation, digital, brand, communications, partner marketing, and field marketing—works together to support business objectives and regional priorities.A key focus of this role is creating and accelerating pipeline and collaborating with Sales, Customer Success, and the European Leadership team to ensure pipeline health and overall business performance. The ideal candidate brings hands-on experience managing marketing programs across multiple European countries, understands regional market dynamics, and can adapt global strategies to local needs.Key ResponsibilitiesRegional Marketing Strategy & ExecutionDevelop and implement a comprehensive marketing plan for Europe aligned with global objectives and local business goals.Ensure integrated execution across all marketing functions, including digital campaigns, events, ABX initiatives, and partner marketing.Adapt global programs for local relevance while maintaining brand consistency.Pipeline Creation, Acceleration & Business HealthDrive pipeline generation and acceleration across the region, ensuring marketing programs deliver measurable impact on revenue goals.Collaborate with Sales, Customer Success, and the European Leadership team to monitor pipeline health and address gaps proactively.Participate in regular pipeline reviews and deploy marketing interventions to shorten deal cycles and improve conversion rates.Cross-Functional CollaborationPartner with Sales, Customer Success, and Partner teams to align marketing initiatives with pipeline and revenue goals.Work closely with the European Leadership team to ensure marketing priorities support regional business strategy and growth objectives.Collaborate with global and regional marketing teams (Brand, Digital, Content, Demand Programs) to ensure alignment, share best practices, and deliver integrated campaigns.Represent European priorities in global planning forums and advocate for regional needs.Gather and share market insights to inform product positioning and campaign strategies.Performance & Budget ManagementOwn regional pipeline generation and acceleration targets; monitor performance and optimize programs for ROI.Manage regional marketing budgets effectively, ensuring alignment with business objectives.Team LeadershipLead and develop a European marketing team across multiple disciplines.Foster collaboration and accountability; support career development and engagement.Qualifications8+ years in B2B marketing roles within tech multinational companies, with experience across multiple European markets.Proven ability to manage integrated marketing programs across demand generation, digital, brand, and partner marketing.Strong understanding of European market dynamics, cultural nuances, and compliance requirements.Experience in ABM/ABX and digital marketing; SaaS or technology background preferred.Skilled in stakeholder management and cross-functional collaboration.Proficiency in marketing analytics, pipeline forecasting, and attribution.Leadership Competencies – “The Winning Way”Communicate with Clarity: Be clear, concise, and actionable; provide and seek meaningful feedback.Act with Urgency: Embrace an agile, 80/20 approach to drive progress over perfection.Work with Purpose: Exhibit a “We Can” mindset; align personal objectives to team results.Drive to Decision: Set clear decision points and individual accountability to achieve customer outcomes.Own the Outcome: Define milestones and intended results; demonstrate unwavering support for decisions.EducationBachelor’s degree required; advanced degree in marketing, business, computer science, or related field. Read Less
  • Description :This senior leadership role within the Vertex Global Prof... Read More
    Description :This senior leadership role within the Vertex Global Professional Services (GPS) organization will lead and execute strategic e-Invoicing initiatives across Customer Success and Services. The role is critical in driving growth through the sale, delivery, and innovation of Vertex e-Invoicing software and service solutions. Success will be measured by maximizing software adoption, revenue, delivery excellence, and customer value.The leader will serve as the enterprise e-Invoicing subject matter expert, collaborating closely with Practice Leadership, Customer Success, Partner Enablement, Sales, Alliances, and Product Management. This role will champion Vertex’s unique value proposition in e-Invoicing, shape solution strategy, and maintain a thought leadership position in this rapidly evolving domain.Key ResponsibilitiesThought Leadership in e-InvoicingProvide strategic direction and oversight for all e-Invoicing delivery teams, ensuring alignment with go-to-market and implementation strategies.Maintain expert knowledge of global e-Invoicing regulations, frameworks, and standards, including CTC (Continuous Transaction Controls), PEPPOL, EDI, and country-specific compliance requirements.Shape the evolution of Vertex’s e-Invoicing solutions by bringing an outside-in perspective on industry trends and customer needs.Represent Vertex as an industry thought leader at events such as Vertex Exchange, partner summits, and executive forums.Sales & Market SupportPartner with Sales and Alliances to position e-Invoicing solutions competitively in the market.Develop implementation differentiators and pricing models to drive e-Invoicing adoption.Own the GPS strategy for e-Invoicing, including pipeline, bookings, revenue targets, and capacity planning.Delivery ExcellenceLead all e-Invoicing implementation programs to maximize customer value, satisfaction, and compliance success.Serve as Executive Sponsor on major e-Invoicing projects, coaching teams and ensuring best-practice delivery.Establish capacity and skills roadmaps, including training, certification tracking, and partner enablement for e-Invoicing specialists.Implement a continuous improvement framework based on customer feedback and industry advancements.Partner & Ecosystem EngagementBuild strong relationships with strategic partners, regulators, and industry influencers to expand Vertex’s footprint in e-Invoicing.Guide partner readiness, enablement, and delivery quality for joint e-Invoicing projects.Promote consistent methodologies across internal and partner-led implementations.Other Leadership ResponsibilitiesMentor and develop leadership talent within GPS to strengthen Vertex’s global e-Invoicing credentials.Support recruiting and retention strategies to build a world-class services team.Drive employee engagement initiatives to maintain high satisfaction and performance.Required Knowledge, Skills, and AbilitiesProven expertise in global e-Invoicing standards, technologies, regulations, and compliance frameworks.Executive presence with exceptional communication and influencing skills.Strategic thinker with demonstrated ability to lead enterprise-level change.Strong analytical, operational, and project management capabilities.Deep knowledge of ERP/Tax software implementation life cycles, with in-depth familiarity with Vertex solutions.Ability to thrive in fast-paced, dynamic, and international environments.Education & Experience10+ years in the e-Invoicing / EDI domain with leadership of global compliance initiatives.15+ years in consulting, client services leadership, or related senior roles.Experience managing large-scale, complex technology implementations.Functional and technical understanding of finance systems and processes.Bachelor’s degree required; advanced degree preferred.Location preference: Europe.Ability to travel internationally.. Read Less

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