This is a remote position. Job Type - Contractor
Duration - 1 year
JOB SUMMARY:
The Product Marketing Associate will assist in the deployment of multi-channel marketing campaigns for
Apollo’s investment solutions across institutional and global wealth audiences. This individual will work within
the Product Marketing vertical and partner with Channel and Digital Marketing to define campaign strategies,
execute tactics, and measure campaign success metrics. This individual will also work directly with investment
professionals, Sales, Legal & Compliance, and external vendors for campaign execution, while informing and
consulting with Product Management counterparts.
RESPONSIBILITIES:
• Actively maintain product marketing suite of materials for respective fund coverage (fact cards, brochures, websites, videos, email campaigns) including necessary approvals and publishing
• Assist in the implementation of multichannel marketing plans for respective product coverage
• Collaborate with partners across Product, Sales, Corporate Communications, Legal, Compliance and within Marketing to ensure alignment across campaign approach and performance
• Collaborate with external agencies, freelancers, and vendors to develop marketing materials for all active campaigns
• Ensure consistency of messaging, branding, and creative application across all Marketing channels in any given campaign
• Evaluate campaign performance across multiple KPIs and identify optimization opportunities
• Develop and present campaign performance reporting to leadership
Requirements SKILLS AND EXPERIENCE:
• Bachelor’s degree in finance, marketing or business administration
• 2-3 years of product marketing experience, preferably in financial services
• Knowledge of and interest in alternative investment product space expected
• Experience with multichannel marketing
• Ability to manage multiple concurrent campaigns, often on tight timelines
• Extreme attention to detail expected
• Demonstrable success in strategic marketing disciplines
• Proficient in PowerPoint and Excel; familiarity with Salesforce, Pardot and Airtable preferred
• Highly accountable for commitments; results-oriented
• Strong written and verbal communication skills
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