Description
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re proud that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
The Marketing Manager will focus on our growth spaces and play a pivotal role in delivering a step changing, sustainable growth strategy across our products - executing plans which further enhance our positioning as a leading Health and Wellness drinks brand. This is an exciting opportunity to make an impact through your acceleration of growth - unlocking opportunities across new spaces for Twinings, whilst also leveraging emerging trends and identifying medium / long term growth strategy.
We’re looking for an experienced Marketing Manager who can bring a strategic vision but also enjoys executing their masterplan. You’ll be adept at influencing stakeholders of all levels and bringing people on your journey with you - with high curiosity, creativity and a proven track record in turning key consumer, market and competitor insights into growth opportunity and value.
Key Responsibilities
Creation and delivery of a winning growth plan for Twinings – identifying spaces where we can unlock incremental growth through new consumer penetration as well as expanding the lifetime value of existing consumers
Expanding Twinings into new spaces, working closely with Insight team to identify new trends, identification of the value creation zone for Consumer, Twinings and Customer (along with category).
CX portfolio lead for new spaces.
Active contribution in portfolio team culture, driving best practice, role modelling behaviours of team, hub and UK&I
Leading the team, ensuring mentoring and growth based on thrive approach - with clear contributions, development plans, 10% time, whilst also building MEX and CX capability.
Skills, Knowledge and Expertise
Demonstrable experience at a similar level and remit within FMCG, ideally for a challenger brand - but crucially across growth spaces and NPD.
Excellence in consumer needs & intuition: The consumer sits at the heart of everything that you do - You know that strength in brand experience combined with driving capability within your team is the key to success.
You are an inspiring and engaging leader – clarity of goals, success, expectations, with challenge and support comes naturally to you, as does strong stakeholder management & ability to build relationships & collaborate at all levels.
You love to learn, you look outside and think of solutions to all types of barriers – with an ability to flex and adapt plans to achieve your goals
Commercial, curious, performance driven and consumer centric with passion for health and wellness
Expertise in brand architecture, insight, design and brand experience
Strategic and creative expertise, you enjoy crafting the vision but also seeing through in practice.
Benefits
Yearly bonus based on personal contribution and financial performance
Flexible working options
25 days holiday plus 8 bank holidays and the option to buy and sell holidays
Onsite Gym and Wellbeing Centre
Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
Pension scheme with your contributions matched for up to 10% of your salary
Opportunity for a variety of marketing leading development opportunities
Inspiring connection events in line with our exciting wellbeing vision
Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
SimplyHealth Cash plan
Onsite Staff shop and online staff discounts
Bupa Private Medical Insurance
Electric Car Scheme
Access to LinkedIn Learning
Four week Digital Nomad
2 recharge days a year to pause and get back on top and thriving
Birthday day off
Twinings has become one of the world’s most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century.
More than 300 years later, the love of tea is still here - and so are we! We still sell tea from Thomas’s shop, and we still work hard to bring the most innovative new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before.
Our approach to Diversity, Equity & Inclusion
At TwiningsOvo, we believe in the power of diversity to drive innovation and meaningful work. We are committed to building a workplace where people from all backgrounds, identities, and experiences feel safe, valued, have a sense of belonging and are empowered to thrive. Inclusion is more than a goal, it’s how we work together every day. As an equal opportunity employer, we prohibit any unlawful discrimination against an applicant on the basis of their ethnicity, colour, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, neurodiversity, age, socioeconomic background or any other status protected by law and are committed to promoting diversity across our workplace.
Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity. Please inform our Talent Acquisition or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.
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