Job Description
The Regional Marketing Specialist – UK/I & ANZHK plays a key role in executing integrated marketing initiatives that drive customer engagement, retention, and revenue expansion across the United Kingdom, Ireland, Australia, New Zealand and Hong Kong for our portfolio of integrity and assessment solutions. Reporting to the Sr. Manager, Regional Marketing, this role works in collaboration with global marketing, sales, customer experience and product teams. Responsibilities include supporting marketing strategy development, localizing campaigns, managing third-party partnerships, and ensuring high-quality, market-relevant execution across both regions.The ideal candidate has a strong understanding of the higher education landscape in the UK/I and ANZHK regions, solid hands-on marketing execution skills, and the ability to manage multiple priorities across two culturally distinct regions. This role requires regular collaboration across the UK and Australia time zones. The ideal candidate will be based in the UK and must be able to flex their weekly schedule to support both regions. Specifically, the role requires two days per week with at least 50% overlap (a minimum of four working hours) with standard Australia (AEDT) business hours to enable real-time collaboration with ANZ colleagues and partners. The remaining hours on those days will be dedicated to progressing ANZHK-focused marketing projects. The other three days per week will align to UK working hours and focus on UKI priorities, along with any additional ANZHK tasks as needed.Regional Insight, Research, and Planning SupportSupport the gathering of market intelligence on the education landscape, competitor activity, and customer needs across UK/I and ANZHK.Assist in collecting and organizing customer feedback through surveys, interviews, and event debriefs to inform campaign direction and content relevance.Contribute to the creation of localized campaign briefs, quarterly and annual plans, aligned with global priorities and regional goals.Campaign Execution & Event SupportWork with the Digital Marketing team to activate regional demand generation campaigns across digital and offline channels using global toolkits and templates.Work with the Global Events team to support the delivery of webinars, in-person events, and third-party sponsorships, handling coordination, content strategy, localization, and logistics.Work with the digital team to localize emails, landing pages, and other campaign elements using marketing automation platforms.Assist with local content creation to ensure cultural and linguistic relevance.Sales, SDR and Marketing CollaborationCollaborate closely with the UK/I and ANZHK sales teams to ensure campaigns are tailored to target segments and sales follow-up is timely and effective.Help maintain lead hand-off processes and ensure campaign visibility through shared planning and regular touchpoints with Sales.Work in close partnership with global campaign, digital, content, and creative teams to adapt and localize marketing materials.Ensure execution is aligned with brand guidelines, campaign goals, and platform best practices.Budget and Vendor CoordinationAssist with tracking marketing expenses and processing invoices related to regional campaigns and events.Support vendor coordination for localized services such as content creation, research, and design as required.Performance Monitoring and ReportingTrack key marketing KPIs including MQLs, lead conversion, engagement metrics, and campaign performance.Assist in preparing monthly and quarterly reporting dashboards for regional leadership, highlighting outcomes, learnings, and recommendations.Customer Engagement and Advocacy SupportIdentify and surface customer success stories and advocacy opportunities to the Sr Manager and corporate marketing team.Support the coordination of local case study development and speaker participation for events and campaigns.Operational ExcellenceEnsure timely and accurate execution of marketing activities within set timelines and budget.Maintain campaign documentation, briefs, trackers, and project plans for visibility and alignment.Continuous Leaning and ImprovementStay informed about marketing trends in the education and technology sectors across EMEA and APAC.Actively contribute ideas to improve marketing execution and performance in UK/I and ANZHK.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.2–4 years of B2B marketing experience, ideally in SaaS, education, or technology sectors.Strong understanding of UK/I and ANZHK business culture, (ideal) education systems, and marketing channels.Native or fluent proficiency in English and very strong written and verbal communication skills.Experience working with sales teams and understanding of sales-marketing alignment.Hands-on experience with marketing automation platforms and CRM tools (Salesforce Marketing Cloud Account Engagement, formerly Pardot, and Salesforce preferred).Excellent project management, attention to detail, and ability to juggle multiple campaigns across different countries.Analytical mindset and comfort working with data to inform decisions and demonstrate impact
Additional Information
Total Rewards @ Turnitin
At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work.Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.In addition, our extrinsic rewards include generous time off and health and wellness programs that provide choice, flexibility, and a safety net for life’s challenges. You’ll also enjoy a remote-first culture that empowers you to work with purpose and accountability in the way that suits you best, all supported by a comprehensive package that prioritizes your overall well-being.Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values underpin everything we do.Customer Centric: Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.Passion for Learning: We are committed to our own learning and growth internally. And we support education and learning around the globe.Integrity: Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.Action & Ownership: We have a bias for action. We act like owners. We are willing to change even when it’s hard.One Team: We strive to break down silos, collaborate effectively, and celebrate each others' successes.Global Mindset: We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.Global BenefitsRemote First CultureHealth Care Coverage*Education Reimbursement*Competitive Paid Time Off Self-Care DaysNational Holidays*2 Founder Days + Juneteenth ObservedPaid Volunteer Time*Charitable contribution match*Monthly Wellness or Home Office Reimbursement/*Access to Modern Health (mental health platform)Parental Leave*Retirement Plan with match/contribution** varies by countrySeeing Beyond the Job Ad
At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!
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