Third Space is a collection of luxury health clubs in
London; individual in style, bound by a common philosophy: to provide
outstanding fitness spaces that members feel are their own. Our people are the
creators that bring the space to life. We’re a team of motivators,
inventors, and coaches; always striving to grow and evolve. It’s not just a
job, it’s a lifestyle. We inspire our members to fulfil their lives and they
rely on us…and we wouldn’t have it any other way. This is our space.
Last year in marketing we have focused on elevating our
digital offering by launching on TikTok and building a bigger digital presence.
Alongside the opening of brand new clubs and doubling our estate in London, the
evolution of Third Space is exciting, and you could be a part of it.
We’re now looking for a Digital Marketing Manager who will
take the lead on our member-facing marketing initiatives. This role combines
strategic oversight with hands-on leadership of the Social Media Manager and
in-house Content Producer.
Working closely with the Head of Marketing , you will own
Third Space’s paid and organic digital marketing activity, and drive
performance to enhance brand image and reach.
Key responsibilities include:
Defining
strategy and execution of Third Space paid and organic digital marketing
activity to enhance brand image and awareness, addressing business needs
and challenges
Owning
traffic driving activity for web lead acquisition to support monthly sales
targets.
Managing
the website content to ensure an optimized SEO strategy, improve
educational resources & content for current and prospective members,
and enhance Third Space ranking on Google and LLMs.
Supporting
Head of Club Marketing in conceptualization of large-scale brand marketing
campaigns.
Drive
secondary revenue streams such as PT, Recovery Spa and Natural Fitness
Foods via social media, paid digital and printed collateral. Defining
strategy and ensuring execution
Support
new club launches with production of necessary collateral to support both
the property and sales team with the support of direct reports
Managing
2 direct reports - specialists in social media and content creation
About you:
Extensive
relevant experience in Marketing across the full marketing mix (both on
and offline, ATL and activation) preferably within a fitness or luxury
leisure environment.
Proven
experience in paid digital advertising (Meta, Google Search & LinkedIn
– Programmatic is a plus).
Excellent
understanding of demand/lead generation methodologies.
Creative
Direction experience, managing photo & video shoots to meet brand
campaign briefs.
Experience
developing and nurturing direct reports.
Proven
track record of developing & delivering successful brand growth &
lead gen strategies.
Dynamic
team leader who’s passionate about fitness.
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