Résumé du poste: Be you, be here, be part of the story!At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).This is a 12m FTC role.Values You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day. The Senior Manager, YouTube & Creators UK & EMEA has direct responsibility for the management, implementation, strategicdevelopmentand oversight of The Walt Disney Company’s (TWDC) UK & EMEA YouTube channels and creator strategy. This role will play a critical part in developing and leading Disney’s approach to YouTube across EMEA.Reporting to the Director ofSocial Media, UK & EMEA and lead of the EMEA Centre of Excellence (COE), the Senior Manager will have oversight of all YouTube channels in the region and is accountable for ensuring teams and channels are fully optimised and set up for success. This will involve working with multiple stakeholders, Regional YouTube teams, the GlobalCOEand external advisors to set-out and communicate best practice and lead a team of YouTube experts to deliver operational excellence.The Senior Manager willbe responsible forsetting,developingand evolving the YouTube strategy for the UK & EMEA in line to meet theobjectivesset out by the Director ofSocial Media. This requires a solid understanding of the specific needs and requirements of each UK Line of Business (LOB) and EMEA market to ensure the team is equipped to deliver content and schedules that are tailored to each audience, account and market and the ability to influence stakeholders at all levels.As part of the Cross-Company Social Media team, this role will work closely with multiple stakeholders across the UK & EMEA to provide guidance and support to help them achieve theirobjectiveson YouTube. This includes the Disney Consumer Products (DCP) and Brand Franchise Management (BFM) teams to ensure that their key priorities achieve maximum audience amongst relevant audiences on YouTube. Additionally, the role will support the management of content flow in adherence with local market restrictionsin order toset content strategies bespoke to each region.The Senior Manager has direct responsibility for the @DisneyUK and @DisneyChannelUK YouTube channels and will be responsible for: driving growth and engagement against clearly defined KPI’s, identifying varied content opportunities, spearheading innovative creative executions, optimising the accounts within the CMS, trialling new formats and working with the Paid Social Media team to identify opportunities to amplify content and drive conversion.A proactive and creative thinker, the Senior Manager willidentifynew opportunities, overcome challenges and be able to communicate and implement solutions quickly and effectively ensuring that stakeholders are kept informed and updated. The ability toidentifyefficiencies by maximising opportunities for cross-pollination of content across social media platforms is also a key aspect of this role.In addition to YouTube, the Senior Manager, YouTube & Creators has responsibility for overseeing influencer and creator activity across all UK LOBs, working with Legal and Compliance leads to ensure best practices are communicated and adopted whilst maintaining and running the UK Influencer & Creator Database and vetting process to maintain standards across TWDC. This role is the key point of contact for advice on influencer & creator activity, providing input and insights on all aspects of engagement includingselection, measurement, contracting, agencies, kidfluencers, industry challenges, ambassadorships & presenter led content – paid and unpaid.Working with Exec leadership, the Director ofSocial Mediaand business leaders across the region, the Senior Manager will set the bar to which all EMEA YouTube leads and TWDC creator and influencer campaigns should aspire. Advising EMEA markets and UK lines of business on social media best practice, setting clear guidelines and processes tofacilitatecontent sharing, learnings and driving close collaboration across the region.Areas of ResponsibilityYouTube Account Management & Oversight – UK & EMEADirect responsibility for operation and performance for all UK YouTube channels (DisneyUK&DisneyChannelUK)Oversight and guidance of all EMEA YouTube accounts – supporting with evergreen content, best practice,governanceand content sharing (operational support for Italy)Responsibility for the optimisation and growth of UK & EMEA YouTube accounts and the successful delivery of campaigns. Working with the Senior Analyst to set benchmarks and KPIs to evolve and increase performance for maximum exposure and impactWork with global and EMEA teams to ensure that EMEA needs, requirements, timings and local nuances aretaken into account- sharing information in both directionsSet the strategy for EMEA Disney Junior YouTube content – managing full episode roll-out to support, DCP and franchise priorities in linear and Disney+ markets –taking into accountthe specific restrictions in each market.Evolve the content strategy for each audience-lead YouTube account that is tailored to engage a UK audience. Curate content to ensure key business messaging is shared with relevant audiences i.e. Studios, DTG, DCP, TDS, DDI etc.Project management and delivery (inc. post campaign analysis) across key initiatives e.g. Disney Princess positioning; MickeyInReal Life, Toy Story 30th Anniversary; audience-relevant support for theatrical and Disney+ releases etc.Provide support and guidance for YouTube channel managers, advise on creative and oversee content delivery Work with YouTube to ensure we are maximising our opportunityto effectivelyreach and engage our target audiences on the platformKeep teams updated on the latest platform developments, formats, testing opportunities,trendsand innovations with the aim of improving content performance.Ensure that YouTube teams are using analytic tools,dashboardsand processes to enable the reporting and assessment of campaign and account success.Monitor the health of EMEA YouTube channels and deliver insightful post campaign analysis reports (PCAs)Communicate and implement YouTube & Creator governance guidelines and best practice as outlined by theSocial Media Director.Encourage collaboration by inspiring teams with shared examples of success and best-in-class content from across the business.Oversee the delivery of PCAs for campaigns and franchise initiatives outlining learnings and setting benchmarks todeterminesuccess.Use insights to inform and recommend new opportunities and ways of working that will improve and grow the TWDC social offering.Provide support and deputise for theSocial Media Directorwhenrequired.Act as an internal ambassador for the Cross Company social media team, communicating areas in which we can offer support andassistancewhenappropriate.Creator & Influencer ActivityUKleadfor all influencer and creator activity in the market. Work closely with legal, compliance and procurement to expand the transparency agreements we have with agencies andmaintainthe UK influencer database. Make sure standards and practices are up to date and upheld and evolve asrequired. Evolve andmaintainthe Influencer Best Practice guidelines and roll-out across EMEA.Keep up to date on key industry issues to ensure TWDC retainsit’sbest in class status at creator engagement and management.Ensure Creator activity is measured and assessed against benchmarks and KPIs to enable success measurementCross-Company Support Work with markets and lines of business to gather insights and share knowledge to ensure that teams are learning from each other and any performance issues areidentifiedand addressed with teams.Point-person for YouTube across UK LOBs & EMEA markets offering guidance, best practice advice, support and advocating for their needs across all accountsSupport TWDC lines of business to provide consultation and support for pan-regional YouTube activity, ensuring content is relevant and localisable across EMEA handles, whilst meeting wider business objectives/goalsEncourage innovation by inspiring teams with shared examples of success and best-in-class content from across the business.Team ManagementManage and nurture the dedicated YouTube team: 1 x Manager (DCP-focussed) 2 x Supervisors; 1 x senior analyst; 1 x freelance producer to ensure theyremainmotivated and driven to deliver againstobjectives.Identifyand address areas for development and set clear targets for them to deliver against.Ensure that the team is set up for success byestablishingclear and efficient processesCommunicate any areas for celebration or concern with theSocial Media Directorto ensure team members are aware of expectations and have clear and honest feedback on an ongoing basis.Areas of AccountabilityAccountable to the Director, Social Media, UK & EMEAResponsible for the growth and performance of UK and EMEA YouTube accounts and activityResponsible for ensuring quality and relevance of YouTube contentKeeps abreast of the evolving digital landscape and shares knowledge and guidance to further develop the YouTubeexpertiseof the broader teamWorks with the Director,Social Media UK& EMEA to ensure all projects come in within the approved LOB budget, achieve/ exceed benchmarks and are delivered on time.Effective and efficient budget management including ensuring all payments to external vendors are managed appropriatelyUse insights to inform and recommend new opportunities and ways of working that will improve and grow the TWDC YouTube offering.Skills, Experience and Professional Qualifications RequiredSignificant experienceworking in social media with YouTube or in a relevant social media-focussed role (client and/or agency)Considerable experience working with Creators,influencersor talent to deliver social or YouTube contentStrong digital marketing capabilities and implementation skillsStrong interest in all aspects of social media and digital marketing (content, platforms, creators etc)Data and process driven with an aptitude to constantlyidentify, evolve and developadditionalskillsLeads by exampleAbility to adapt quickly, manage stakeholder needs across a complex matrix organisationExceptional leadership,communicationand interpersonal skills, with a collaborative approach to working with multiple stakeholders that encourages trust and buy-in and drives resultsConfident and assertive while being diplomatic and tactfulResourceful and pro-active – can resolve conflict & look for solutions and information in creative waysInspirational, team player who can continue to motivate and influence others whilst under pressureStrong negotiating and influencing skills to sell in ideas, concepts and gain trust of senior stakeholdersAdaptable and flexible (with working hours, travel, getting things done) – a problem solverInterested in trends, new initiatives, and staying one step ahead of the competitionExperience of working with Content Management Systems (native and third party)Experience of working with both paid and organic Marketing/Social Media/ YouTube campaignsExperience of reporting and data analysisResourceful and pro-active in approach to questions - looks for solutions and information in creative waysStrong editorial/ copywriting skills and an ability toidentifyand ideate strong creative conceptsTeam player, problem solver, solutions oriented, and creative thinkerResults oriented – focused on meeting and exceeding established KPIs and prioritising to ensure projects are kept on trackStrong people management skillsAdditional InformationUKbased, butwill require coordination and communication with colleagues across EMEA and US offices, requiring flexibility to accommodate out of hours meetings in these time zones.The Perks25 days annual leavePrivate medical insurance & dental careFree Park Entry: You will have the opportunity to enter any of our parks with your family and friends for freeDisney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketingDisney+ SubscriptionExcellent parental and guardian leaveEmployee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
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