Working hours: Minimum 35 hours per week, working a minimum of 40% across each month in the Territorial Headquarters, London, SE5 8FJ Interview Date: Either enter the date or To be confirmedThe Salvation Army, the UK’s leading social welfare charity, is seeking a direct marketing expert to lead its newly formed Supporter Acquisition and Innovation Unit and provide strategic leadership, direction, and management of the annual acquisition programme. The Salvation Army is one of the largest, most diverse providers of social and community services after the Government. With more than local centres, they make a powerful difference to people across the UK who might otherwise be excluded.
The Assistant Head of Individual Giving is a key, senior role in the Individual Giving Section, overseeing the development and delivery of multi-channel direct marketing activities that inspire and motivate many thousands of new supporters to join the charity’s donor base each year. The post also leads the development and implementation of new acquisition products from concept to launch and meeting an annual fundraising target of approximately £1M. The role leads a unit of three people including one direct line report.The successful candidate will haveExtensive expertise in all aspects of direct marketing, specifically acquisition, including detailed knowledge and experience of how best to maximise both offline and online channels, as well as successfully implementing new and innovative products or offers.Experience in successful strategic planning, management and implementation of strategy will be critical as well as strong communication and interpersonal skills.Candidates must be highly organised project managers with excellent leadership and people management skills and the ability to think analytically and critically. They will also possess skills in creative development and, finally, have the ability and willingness to work within, and be empathic with, the Christian ethos and values of The Salvation Army Mission.
Read Less
