About Us:
As part of The Fulham Shore group, The Real Greek is a
growing set of restaurants serving delicious and healthy dishes from Greece and
the Eastern Mediterranean, where people have a passion for good food, family
and life.
We’re obsessed with Greece and warm Greek hospitality,
based on the concept of Filoxenia (love of strangers). Our food is made to be
shared; we focus on meze/small plates, souvlaki grill and a Greek Sangria that
outsells Aperol.
About the Opportunity:
We are looking for a super creative, driven, and
dedicated Brand Manager who can own the marketing calendar and execute
impactful end to end marketing campaigns.
At the cusp of a rebrand this is an exciting time for The
Real Greek, you’ll be involved in all aspects of the marketing mix – including brand
campaigns, local marketing initiatives, Brand Creative, plus digital touchpoints
such as our website and CRM. Based out of our Soho office or
restaurants 4 days per week.
Reporting to the
Senior Marketing Manager this is a pivotal role in delivering our ambitious
plans with lots of potential to shape the evolution of the brand.
What You Will Do:
·
Support the Senior Marketing Manager in shaping annual brand plans,
whilst executing the 360° marketing calendar, ensuring focus on the right
initiatives to drive KPIs and company growth.
·
Act as the brand guardian across all guest touchpoints at all times, including
in-restaurant materials, website, social media, CRM, and PR - maintaining
consistency with brand guidelines and tone of voice.
·
Own and maintain the always-on local marketing strategy, balancing
national campaigns with tailored, site-specific activations that drive
footfall, sales, and local engagement, report back on impact and learnings.
·
Lead CRM activity with our social & content manager, and in
partnership with our provider, managing creative, segmentation, targeting, and
optimisation of email communications.
·
Own the relationship with booking partners (SevenRooms, The Fork),
identifying opportunities to drive pre-booked covers.
·
Manage website updates to ensure visuals and content are always
optimised.
·
Oversee all departmental print runs, including menu changes, always-on
assets, and campaign creative.
·
Build collaborative relationships with stakeholders across operations,
procurement, and finance, ensuring strong cross-department communication.
·
Monthly reporting on marketing performance and KPI’s.
About you:
· Experience working in a multisite business as a
Brand or Marketing Manager within Hospitality, Retail, or QSR.
· Solid brand-building experience—creativity is
essential. We want someone who can push boundaries, bring fresh and unexpected
ideas, and still protect the core essence of our brand.
· Strong commercial acumen, with an understanding of
both long- and short-term tactics that grow the business while safeguarding
brand values.
· Hands-on experience with key marketing tools and
platforms, including CRM systems, booking platforms and WordPress.
· Exceptional planning and organisational skills,
with strong attention to detail and the ability to manage multiple projects
simultaneously.
· A proactive, can-do attitude and a proven track
record of getting things done—delivering results quickly and efficiently and on
time.
· A genuine passion for food and the hospitality
industry, staying up to date with trends and drawing inspiration from the wider
market.
What you’ll get:
·
Bonus Scheme
·
28 Days Holidays (including bank holidays)
· The Burnt Chef (Employee Assistance
Programme)
· 50% off Food & Drink (at Franco Manca and the Real Greek)
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