What makes the perfect pub? It’s great ales, delicious food, a welcoming atmosphere, and the warm welcome from a team that’s at the heart of everything we do.
The Inn Collection Group is a multi-award-winning pubs with rooms company, proudly located in some of the most outstanding destinations across the North of England and Wales. At ICG, we deliver exceptional hospitality by living and breathing our core values of respect, customer focused, warmth, and honesty, all with the goal of Making People Happy.
How we say thank you!Celebrate your birthday with an extra paid holiday.Enjoy 50% off food at any of our InnsRelax with a stay at any of our Inns during January, February, and March for just £1.Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.Experience a, spontaneous trip away with £50 on same day bookingsIt’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!24/7 confidential support is always there when you need it with our Employee Assistance ProgrammeContribute to a company that gives back through our Give-inn back schemeJoin an award-winning team recognised as the Best Pub Employer at the Publican Awards. Enjoy the convenience of free on-site parking
Rooted in the North, our support hub at Quorum Business Park in Newcastle serves as a central space where all our departments come together to collaborate and innovate. Located in a thriving business community, it reflects our strong connection to the region while providing a modern, dynamic environment to drive our collective success.
Role Overview
As Digital Marketing Executive, you will be part of a dynamic
marketing team at The Inn Collection Group, supporting the growth of an
award-winning hospitality brand across the North of England. You will help
bring campaigns to life across digital channels, supporting performance
marketing, website content, social media, and customer engagement initiatives.
Key Accountabilities & Responsibilities Digital & Website ManagementSupport the Performance Marketing Manager with website
maintenance, content population, and copywriting through the CMS.Ensure website content is accurate, up to date, and aligned
with brand guidelines.Assist with site updates to support campaigns, promotions,
menu launches and new site openings.Performance & Paid Media SupportWork with external paid media agencies to supply creative
assets and support campaign delivery.Assist with reviewing campaign performance and identifying
opportunities for optimisation.Help manage and maintain brand presence across external
platforms, including search engines and partner websites.Social Media & ContentSupport the day-to-day management of social media channels
through scheduling of content across multiple sites and platforms.Develop and support the creation of platform-appropriate
social content across all channels.Work with influencers and content creators to build and
maintain a strong content library.Campaigns & Brand ActivitySupport the delivery of all online and offline marketing
activity across campaigns.Assist with marketing activity related to new site openings
and key brand initiatives.Collaborate with designers to produce engaging digital and
web assets in line with brand guidelines.Data, Reporting & CollaborationAssist with reporting on digital performance, including
online sessions, conversion rate (CVR), and revenue.Support data analysis to identify trends, opportunities, and
areas for optimisation.Collaborate with wider marketing, digital, and operations
teams to deliver integrated campaigns.Provide support on ad hoc marketing projects as required.Key SkillsCreative thinker with a strong eye for detail.Results-driven mindset with a proactive approach to
problem-solving.Self-motivated with the ability to work
autonomously and identify new opportunitiesRequirementsDegree in a relevant field (or equivalent experience).Previous experience in a similar role at an equivalent level.Excellent copywriting skills with exceptional attention to
detail and grammar.Strong knowledge of all major social media platforms and how
to use them to support marketing activity.Confident user of Microsoft Office Suite.Willingness to travel to sites when required (expenses
covered).Genuine passion for marketing and the hospitality industry.Desirable ExperienceKnowledge of Facebook Business Manager and paid social
advertising.Experience using CMS platforms.Previous experience working within the hospitality sector.Working knowledge of Adobe Creative Suite.
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