Brand Marketing Manager, Another Place – Central Team,
The HangarAnother Place, The Machrie: Wild coastlines, big skies and a close-knit island
community.Another Place, The Lake: Contemporary comfort, warm hospitality and views
overlooking the lake and the fells.The Brackenrigg Inn: Roaring fires, lively conversation, and locally sourced food.Welcome to Another Place — an exhilarating haven where the outdoors is lived and breathed, across three wild, distinctive, and memorable locations.
Designed around our active ethos, Another Place welcomes couples, families, dog
owners, walkers, swimmers, and stargazers ready to immerse themselves in the
great outdoors, eager to return to the familiar comforts of good food, drink,
and time spent with family and friends.
An opportunity to take your career to new heights, with a team that values
connection, flexibility, variety, and challenge, we’re all about making a
meaningful impact on every guest’s stay and creating elevated experiences that
they'll remember for a lifetime.
Great stories don’t create themselves. They’re shaped by people who care
about the details, take pride in their vision, and understand the impact a
well-crafted and intentional campaign can have.
Our Brand Marketing Manager – Another Place role:
Reporting to our Director of Sales and Marketing, you’ll convey our Another
Place brand across media, digital marketing, PR and guest communications.
You’ll be involved in every part of our guest journey from initial interest and
booking to post-stay, using both traditional and digital marketing methods.
Working within the wider Marketing team, you’ll guide and execute our marketing
and PR strategy for our Another Place hotels – Another Place, The Lake on the
beautiful shores of Ullswater in The Lake District, and Another Place, The
Machrie situated on the remote Inner Hebridean island of Islay.
If you have the instinct, insight, and vision to bring ideas to life, our
Brand Marketing Manager role offers the space to maximise your expertise in an
ever-evolving creative world.
This full-time role is offered on a fixed-term, nine-month contract, with
predominantly office-based working hours.
What you’ll be responsible for:
Crafting
data-driven and inspired content, aligned with our wider business goals
and initiatives.
Delivering
meaningful, purposeful, and memorable content, fostering a meaningful ‘on
brand’ relationship with our target audience.
Attend
weekly revenue meetings to understand the key business focuses and
challenges, and plan accordingly.
Devising
sales and marketing campaigns to achieve budgeted room, restaurant, and
sports revenues.
Driving
sales and building strong relationships with our varied communities.
Maintaining
repeat guests and ensuring brand consistency and cohesion across both
traditional and digital channels.
Managing
content production, liaising with third parties including writers,
photographers, and artists (including internal team).
Responding
to changing business needs and adopting new technologies.
Conveying
marketing communications through owned media (websites, blogs,
newsletters, and social channels), PR, and guest communication.
Considerate
of the full guest journey, ensuring to promote our brand pillars and
maximise potential.
Providing
data-driven solutions through multimedia channels and creative concepts.
Developing
team relationships across our businesses.
You’ll also:
Work
closely with our events team, shaping our promotional events calendar and
liaising with organisers and sponsors accordingly.
Plan
and execute reactive campaigns for seasonal offers, last minute activity
and non-resident guests, as well as working with partners on content and
competitions.
Liaise
as required with relevant publications (print and online) to place
advertising.
Collaborate
with our copywriting team to produce hero pieces of content, including
newsletters.
Assist
with marketing activity relating to our sponsorship agreements.
Align
your marketing strategies with our content plan and calendar, ensuring
effective and timely distribution and delivery.
Work
with our PR agency to deliver our campaigns in line with our business
strategy, content calendar and key sales focuses.
Work
with our PR agency to achieve frequent, timely and positive media coverage
from relevant journalists, bloggers and influencers.
Support
our Website Manager to ensure our websites are current and optimised for
mobile use and search engines.
Assist
with our social media content production (as needed) and monitoring
associated platforms daily.
Adhere
to company GDPR procedure at all times.
Represent
our Another Place brand and be an ambassador for our active relaxation
concept.
What you’ll be sharing with us:
Strong
marketing and sales experience to a high level
Ability
to keep up to date with digital trends, with the confidence to seize
relevant opportunities
Knowledge
of integrated marketing communication and project management tools
(MailChimp, Revinate, Trello), as well as GA4 reporting
Ability
to monitor, analyse and report on all marketing activity and KPIs
Familiarity
with Google and webmaster tools, social media platforms, and scheduling or
monitoring tools, with Sprout Social considered a bonus
4+
years of experience within a similar Marketing Manager role, executing
marketing budget and strategy.
Relevant
marketing qualifications
Excellent
written English
Experience
in email marketing software and optimizing email marketing performance
Proven
history of PR campaigns and media monitoring
What we can offer in return:
A
relaxed, professional place to work
A
welcoming team of likeminds, eager to support and encourage each other
Excellent
career prospects in an ever-expanding organisation
Special
rates for you and your friends and family to stay at our group of Hotels
Discounts
on treatments in Swim Club
Discounts
for you and your friends and family at our restaurants: Zacry’s on The Sea
Wall, The Beach Hut, Living Space
Discount
at Cubs coffeeshops and other partner businesses
Free
surf lessons, surfboards and wetsuits hire from Wavehunters
Team
social events throughout the year
Team
assistance scheme – a dedicated helpline for support & advice on
topics from mental health through to managing your finances
Salary
Sacrifice Pension Scheme
Medical
Cash Plan
Cycle
to work scheme
Our commitment to our staff is reflected in our exceptional
working environment – one that promotes work-life balance, professional
development, and a positive culture where everyone is heard and supported,
always.
If you would love to join us as our Brand Marketing
Manager – Another Place, apply now and be part of our journey.
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