We are looking for a proactive, creative Social Media and PR Executive to join a dynamic, motivated marketing team working across core brands The Guild and Fine & Country to execute the B2B content strategy. Key responsibilities include:
Key responsibilities Fostering relationships with key media stakeholders Research topic ideas, writing and distributing press releases Pitching properties to journalists and responding to journalists’ requests Checking media monitoring and sharing coverage with the appropriate agents Developing engaging, creative, innovative content for scheduled posts, which engage audiences across all social media channels Manage the execution of all brands’ social media and blog content calendars Strategically manage and optimise brand LinkedIn channels to further B2B prospecting efforts Manage and schedule LinkedIn content for senior team members to enhance our brand visibility and prospecting initiatives Support the Head of Social Media & Content with client’s social media accounts. This includes but is not limited to their Facebook, Instagram, LinkedIn, YouTube and TikTok Project management including taking ownership of the development of key platforms and organic content Report on performance of social media channels and identify key areas to improve on lead generation, engagement, reach, traffic to site and increase following Keep up to date with any social media trends Identify new tools and platform developments to help improve performance across all platforms Listen for and respond to conversations about our brands and competitors, and take appropriate action Suggest and implement new features to develop brand awareness and lead generation Create or brief and manage production of social creative assets such as interactive gifs, static images, photography, graphics and videos Videos and scripting – project managing video productions, including script writing, presenting, filming, execution and editing Ensure all content meets brand standards Work closely with internal departments to ensure each team is fully briefed ahead of campaign/promotion launches and ensure any issues arising from activity are quickly addressed Liaise on a day-to-day basis with key internal and external customers Proof marketing materials for the network both internally and externally Editing and proof reading Supplying magazine editorial Manage the brands’ closed Facebook groups by posting company updates, monitoring requests to join and pending posts, and increase engagement throughout the network Liaise with clients to ensure they receive exposure across social media Monitor and respond to engagement and direct messages across all social media platforms Attend and support client events and industry conferences
Skills, knowledge and experience required Previous social media experience Excellent copywriting, communication and presentation skills Good organisational skills, with high attention to detail A creative, innovative, self-motivated individual Excellent Microsoft Word, Excel and PowerPoint skills Ability to generate respect and trust from staff and external customers Strong team player, but equally good at taking initiative Knowledge of the property industry Ability to use video conferencing platforms i.e., Teams and Zoom
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