Do you have a passion for toys and making a difference in a business that is going places?
Ever wanted to have a secret meeting in the Batcave or immerse yourself in Jurassic World? Join us at The Entertainer Head Office and you can do exactly that in our bright character-based meeting rooms! This position is based at our Head Office in Amersham. You must live within a reasonable distance to the office or be willing to relocate by the role commencement date. Job Purpose
As a key member of our digital marketing team, you'll own and execute the CRM customer lifecycle strategy for The Entertainer and Early Learning Centre - two of the UK's best-known retail brands. The role requires a flexible, commercially-minded person who can translate business requirements into customer communications through the email channel, accountable for spotting commercial opportunities to grow incremental revenues and new ways to delight our audiences. The successful candidate will enjoy a mix of being hands on while being able to drive key objectives to grow the size and value of the customer database. Partnering with a range of stakeholders in the marketing, trading and commercial teams, and under the direction of the Digital Marketing Manager, you'll use your knowledge of CRM to drive customer engagement via timely, personalised and relevant communications. With the confidence to bring fresh ideas to the table, you'll know 'what good looks like' - possessing an eye for design and excellent attention to detail, while leading programmes to deliver automation at scale.
This role requires a confident person with at least 3 years' experience with email marketing communications within a fast-paced B2C retail marketing environment. Skills & Experience
1. A minimum 3 years' experience in a dedicated email marketing role or where email is a significant part of responsibility.
2. Experience within a commercially focused retail marketing setup.
3. Able to compile, manage and execute annual, monthly and weekly email marketing plans.
4. Excellent attention to detail, with excellent written English skills.
5. Strong knowledge of CRM/email marketing systems, preferrably SAP Emarsys.
6. Comfortable using AI productivity tools. Responsibilities
• Ownership of email customer communications channel and associated strategy, annual plans and roadmaps.
• Develop and launch new marketing automation programmes to increase incremental revenues attributed to channel.
• Drive up performance of campaign emails through test and learn to maximise returns.
• Increase marketing database size using a range of tactical approaches.
• Ensure all comms are accurate, of a high-quality and GDPR compliant.
• Analyse performance and use insight to improve overall output.
• Identify areas of improvement related to content, ways of working, data or technical development. For further details about the role, please consult the Job Profile. As an employee at The Entertainer, your amazing benefits will include: - Birthday Leave plus 33 days of holiday (including Bank Holidays) - Annual Bonus scheme - Retail Trust & Virtual GP - Pension salary sacrifice - Flexible access to your pay via Wage Stream - Generous toy discount - Enhanced maternity and paternity pay - High Street and leisure discounts - Cycle to work scheme. - Life Cover So, if you've got a passion for toys and making a difference in a business that is going places, apply now!
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