p The Change Partners are working with a tier-1 Brand who are heavily growing their Advertising business who are hiring for a strong GTM and Product Marketing Lead across EMEA. /strong /p p br /p p We’re looking for a strategic and commercially minded Product Go-To-Market (GTM) Lead to define and drive the EMEA product and GTM strategy for Ad Experiences — spanning video, CTV, and innovative ad-format solutions. /p p br /p p strong Key Responsibilities /strong /p ul li Product GTM Strategy - Lead and execute the EMEA product and go-to-market strategy for Ad Experiences products and solutions. /li li Develop compelling value propositions, positioning, and narratives to bring products to market, while establishing clear measurement frameworks to assess performance and impact. /li li Voice of the Customer - Act as the bridge between EMEA client-facing teams, Global Product Marketing, Product Engineering, Business Development, and other internal stakeholders. /li li Synthesise market needs and craft points of view on product-market fit — defining what to build and how best to position it within the Ad Experiences ecosystem. /li li Product Feedback Loop - Create robust frameworks to monitor product adoption and capture client and market insights. /li li Partner with regional teams to channel feedback into Product Engineering, helping shape future roadmaps and feature development. /li li Sales Enablement - Ensure consistency and clarity in how Ad Experiences products and solutions are presented. /li li Equip sales teams with the tools, insights, and training they need to communicate value, handle objections, and close deals. /li li Deliver sales collateral, FAQs, playbooks, and enablement sessions to drive product adoption and revenue growth. /li li Cross-Functional Collaboration - Work closely with Product Engineering, Marketing, Sales, Analytics Insights, Pricing, Partnerships, Legal, and Operations to execute seamless product launches and GTM initiatives across EMEA. /li li Thought Leadership - Serve as a trusted advisor and subject-matter expert for CTV and Ad Experiences. /li li Provide strategic insights and market perspectives to inform product strategy and commercial growth. /li /ul p br /p p strong Your background: /strong /p ul li Experience in Product Marketing, Sales Enablement, or GTM Strategy within ad formats and ad experiences. /li li Proven track record of leading product launches, defining value propositions, and driving adoption across multiple markets. /li li Ability to build frameworks, processes, and tools that scale GTM and measure product impact. /li li Strong storytelling and communication skills, turning complex products and data into clear, persuasive narratives. /li li Analytical mindset with experience in market research, competitive analysis, and performance measurement. /li li Skilled at cross-functional collaboration with Product, Engineering, Marketing, Sales, Analytics, and other teams. /li li Highly organised, proactive, and detail-oriented, thriving in fast-paced, dynamic environments. /li /ul p br /p p Please apply for further information. /p
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