Company description Job Title: Marketing Manager, Strategy, Planning and Operations Location: Basingstoke - Hybrid Contract: Full-Time/ Permanent Salary: Competitive + Up-to 10% Bonus Hours: Monday - Friday AA Summary Assuming The AA is just about roadside help? There’s more to us than meets the eye. The AA is one of the UK’s most well-known and trusted brands. We provide a range of driving services to millions of customers, from roadside assistance to insurance and driving lessons. Our mission is to create confidence for drivers now and for the future, so when you’re with the AA, you’re Always Ahead. There has never been a better time to join Marketing at the AA, following a period of transformation, having recently launched an award-winning new brand positioning and creative platform, ‘It’s OK, I’m with the AA’ and partnering with brands such as LADbible and Red Bull, as well as artist and creators, Kurupt FM. And this is just the start. Are you ready to join? #LI-THEAA #LI-Hybrid This is the job The AA has introduced a new Strategy, Planning and Operations function within Group Marketing. This role is integral to the success of the new function, leading on dual day-to-day responsibilities which cover Strategy and Planning across Group Marketing and the transformation of Customer Operations Communications to a more digital-led experience. You will build up a central view of what everyone across Marketing is up to, with a focus on improving strategic alignment of all group marketing communications (from Brand, to CRM, to Digital Marketing across every business area) through new monthly, quarterly, and annual planning review processes. You will also be supporting the delivery of integral strategic marketing initiatives, such as reviewing group segmentation and evolving marketing effectiveness. In addition, the Customer Operations part of the role involves operating the day-to-day relationship with our new end-to-end supplier, Paragon, who is responsible for managing fulfilment of all transactional communications and Marketing DMs. As part of a high-profile Marketing transformation project, you will be responsible for working across the business and with Paragon to transform the customer experience to a more effective and efficient operation based on new capability, prioritisation, and focus. What will I be doing? Strategy & Planning Strategic Marketing Planning: Facilitate and support seamless delivery of newly established Group Marketing monthly, quarterly, and annual planning processes, which provides central marketing visibility and supports P&Ls with their marketing plans. Over time, ensure greater integration across communications and proactively recognise and drive forward new marketing opportunities for growth. Strategic Marketing Initiatives: Support delivery of strategic group marketing initiatives, such as evolving existing segmentation and reviewing our approach to Marketing Effectiveness to deliver more insight-led and tracked communications. Group Marketing Communications Plan Management: Assist in managing and communicating the overall group marketing communications plan by collaborating closely with Group Marketing and business area marketing leads to provide central plan visibility. Group Marketing KPI Visibility: Work alongside the Group Marketing Analyst in harnessing the insight from the monthly Group KPI performance overview, engaging in initiatives that help double down on over-performance or offset under performance to deliver growth. Marketing Insight Sharing: Capture, process, and share marketing performance insight across the AA group and elevate existing and new learnings for the benefit of other group marketing areas. Unified Messaging Ownership: Manage the day-to-day of Group Marketing Messaging Log, including the central governance that ensures we have key customer-compliant, substantiated, brand-approved marketing messages across every business area. Customer Operations Communication Transformation Transactional and Marketing DM Communication Management: Be across the full suite of transactional and marketing direct-mail communications across the AA group, acting as the day-to-day conduit between business areas and the supplier, ensuring that Paragon is delivering their responsibilities optimally. Communications Optimisation: Drive forward an optimised customer experience, helping to transition all communications to a new brand identity and tone, and that we are using optimal communication channels based on audiences. Briefing Processes and Foresight: Play a key role in integrated BTL briefing processes working with colleagues in CRM and relevant business areas, to provide adequate planning foresight to Paragon. Financial Management: Ensure seamless and timely financial management with internal teams and the supplier and manage the budget in line with agreed spend, liaising with Finance and Procurement. What do I need? Marketing Strategy & Planning: Experience in setting marketing communication plans from diagnostics, to strategy, to tactics. Ideally within a B2C company that has a multi-P&L/product portfolio setup. Marketing Effectiveness: Experience in evaluating marketing performance in a brand and acquisition context, ideally with exposure to econometrics. Customer Communications: Experience in managing BTL communications, ideally with specific experience in transactional communications and fulfilment either directly or via an agency. Supplier Management: Experience in managing day-to-day relationships with suppliers, ensuring optimal ways of working and getting the best out of our partners. Effective Communication: Ability to convey complex issues and concepts simply, verbally and in writing. Stakeholder Relationships: Experience in creating strong relationships quickly with key stakeholders across a complex business. Project Management: Proven ability to deliver projects effectively end-to-end, adhering to deadlines and budgets. Drive and Passion: Motivated individual with the energy to enhance business performance. Continuous Learning: Demonstrates a hunger for knowledge and skill development. Strong educational background : At least a 2:1 degree, ideally in a related field e.g., Business or Marketing. Additional Information We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products 25 days annual leave plus bank holidays + the option to buy additional annual leave Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family Pension scheme available up to 7% contribution Access to the EV discount scheme Plus, so much more! We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change. As part of the onboarding process, we complete several pre-employment checks including work reference, credit, and criminal record checks. We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
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