Company description Job Title: Group Marketing Analyst Location: Basingstoke – Hybrid Contract: Full-Time/ Permanent Salary: £37,000 + Up-to 10% Bonus Hours: Monday - Friday AA Summary Assuming The AA is just about roadside help? There’s more to us than meets the eye. The AA is one of the UK’s most well-known and trusted brands. We provide a range of driving services to millions of customers, from roadside assistance to insurance and driving lessons. Our mission is to create confidence for drivers now and for the future, so when you’re with the AA, you’re Always Ahead. There has never been a better time to join Marketing at the AA, following a period of transformation, having recently launched an award-winning new brand positioning and creative platform, ‘It’s OK, I’m with the AA’, and partnering with brands such as LADbible and Red Bull, as well as artist and creators, Kurupt FM to shift perceptions of the brand to attract younger audiences across all their driving needs. And this is just the start . Are you ready to join? #LI-THEAA #LI-Hybrid This is the job The AA has introduced a new Strategy, Planning and Operations function within Group Marketing. This role is integral to the success of the new function, providing marketing performance insight across the group. Collaborating closely with internal teams and external suppliers, you’ll serve as the go-to person for group marketing performance insights and be a key contributor to monthly, quarterly, and annual reviews and planning processes. In addition, you’ll conduct specific marketing campaign analysis, covering a wide breadth of channels and business areas, from digital marketing to CRM, to brand, working cross-functionally to improve our understanding of the drivers of marketing effectiveness. What will I be doing? Measurement Frameworks, KPI Dashboards and Reports: Maintain and optimise KPI dashboards and marketing frameworks, providing regular performance updates across the group to stakeholders. Collaboration and Insights: Build strong relationships with Marketing colleagues, helping to proactively identify, clearly visualise and explain performance hypotheses. Growth Opportunities: Proactively identify new marketing opportunities based on the ongoing reporting and campaign analysis that you are doing and working with Marketing Manager in your team to propose growth initiatives using your insight. Campaign Analysis: Conduct marketing campaign analysis across various products and services and play a key role in campaign planning and post-campaign evaluation. Data Interpretation: Evaluate large data volumes (e.g., brand tracking, share of search, site visits, sales, CRM, digital marketing metrics, member data, etc) and visualise clearly and simply. Supplier Management: Support management of external supplier of Marketing Mix Modelling ensuring smooth project management, timely delivery, and action-led outputs. What do I need? Marketing Analytics: Experience in marketing communication channel analytics, with an understanding of difference between brand and acquisition approaches. Proven Track Record: Demonstrated ability to deliver accurate and insightful analysis, contributing to commercial and marketing objectives. Analytics Simplification: Skilled at translating complex analytics into actionable recommendations, collaborating closely with operational teams. Marketing Mix Modelling: Understand its role in marketing measurement through prior exposure and therefore are confident to challenge an external modelling partner regarding model outputs. Commercial Awareness: Understands and actively contributes to the broader business strategy and objectives. Effective Collaboration: Well-organized team player who can manage multiple tasks, work with diverse stakeholders, and communicate effectively, even with non-analytical colleagues. Numeracy and Tools: Highly proficient in data manipulation and relevant analytical tools, including advanced Excel and SQL (SAS experience preferred). Education and Qualifications: Holds a degree-level qualification or equivalent in an analytical discipline (e.g., mathematics, physics, engineering). Drive, Passion and Self-Improvement: Motivated individual with the energy to enhance business performance and demonstrates a hunger for knowledge and skill development. Additional Information We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including: Free AA breakdown membership from day 1, 50% discount for family and friends in the first year plus discounts on other AA products 25 days annual leave plus bank holidays + the option to buy additional annual leave Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family Pension scheme available up to 7% contribution Access to the EV discount scheme Plus, so much more! We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change. As part of the onboarding process, we complete several pre-employment checks including work reference, credit, and criminal record checks. We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
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