Role Overview We are seeking a Marketing Analyst to join our team to drive performance measurement, optimise marketing effectiveness, and deliver actionable insights. This role is central to linking marketing activity with financial outcomes — specifically demonstrating Return on Advertising Spend (ROAS) and Return on Investment (ROI). The ideal candidate will be highly data-driven, comfortable managing multiple data sources, and able to translate complex marketing and experimentation results into clear, commercially relevant recommendations. Key Responsibilities Marketing Performance Analysis Measure and report on ROI and ROAS across all marketing channels (digital, affiliate, offline, sponsorships, and events). Build dashboards and reporting frameworks to track metrics and long-term customer value against media spend. Evaluate underperforming affiliates, vendors, and channels to identify optimisation opportunities. Conduct cohort analysis to link marketing spend with downstream behaviours (retention, LTV, churn). Experimentation
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