Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.Primary Purpose:
This role offers the opportunity to step into a regional Marketing Director position at a pivotal moment for Coach in EMEAI as part of its global ‘Amplify’ strategy and regional ambition to double its business by FY30. Over a 12 month FTC, you will drive brand growth and supercharge Gen Z acquisition through a focus on high impact paid media and digital marketing initiatives, while providing leadership to a high performing team across brand building and culture-first regional and global initiatives.
Acting as a trusted deputy to the Coach Regional VP of Marketing & PR, you will lead visible, performance driven work across key markets with a focus on priority investment markets in UK & FR as well as European expansion markets and our fast growing Middle East & India territories, translating global brand strategy into results and ensuring Coach shows up with scale, relevance, and consistency during a critical year of momentum. This role is designed for a senior operator and leader who understands and translates modern media marketing as a lever for growth, thrives on turning strategy into action, someone who can balance brand ambition with commercial reality, orchestrate complex agency ecosystems, and deliver results at pace in a fast moving matrixed organization. The successful individual will leverage their proficiency over the fixed term contract period to: Drive business outcomes through paid media and digital brand marketing, the core priority of the role
Accelerate momentum in key markets, UK & France, including points of market entry and growth initiatives
Deliver measurable Gen Z acquisition, awareness, and engagement across EMEAI
Ensure continuity of leadership across brand, media, and agency partners
Act as a trusted deputy to the VP, Marketing & PR, supporting regional leadership and decision-making Note: Approximately 65% of the role will focus on paid media marketing leadership and managing investment plan delivery on our See-Think-Do Framework across key KPIs , working closely with to shape a holistic view with performance marketing, and optimization, with the remainder 35% focused on broader brand building and regional stewardship with regional and global leadership as well as the regional agency network and team management. Specifically this role will:
Successfully drive and step up our digital fluency and paid media marketing investment planning & delivery strategy in line with our global framework Lead the strategic execution and optimisation of EMEAI paid media activity in line with global brand strategy and regional priorities
Owning media performance across reach, frequency, efficiency, and effectiveness, with particular focus on Gen Z audiences
Providing senior oversight of media planning, activation, optimisation, and agency delivery
Ensuring paid media is fully integrated at the service of driving and amplifying brand, culture, partnerships, and retail moments with sufficiency
Escalating and managing strategic trade offs related to budget, channels, and performance Steward execution of global brand strategy across EMEAI, ensuring regional relevance and consistency Translate global priorities into clear regional marketing plans, KPIs, and delivery focus
Balance long-term brand building with short-term commercial and market needs
Support the VP and Consumer Insights on points of market entry and brand acceleration initiatives with strong media and brand execution Serve as senior regional lead for Coach’s Agency of Record and key specialist partners Set clear priorities and focus for agencies to deliver against defined outcomes
Ensure high standards across media planning, activation, and performance reporting Own Measurement, Performance & Reporting Own regional KPI frameworks across paid media, brand awareness, Gen Z acquisition, and market entry
Clearly articulate performance, learnings, and ROI to senior stakeholders
Be the go-to owner and translator of our MMM and MTA frameworks for our core markets
Use marketing and media-centric insights to drive ongoing optimization and decision-making Oversee execution of brand partnerships and cultural activations that support awareness, heat, and relevance Ensure partnerships are strategically aligned, culturally credible, and measurable
Support high-impact initiatives that deliver results within the contract period Provide leadership and direction across EMEAI marketing teams and markets Act as a senior escalation point and decision-maker and the strategic go-to of the Marketing VP
Operate effectively within a global matrix organisation, influencing without direct control
Flex to support urgent, high-impact regional priorities as needed
Support, lead and champion the brand marketing and media team The accomplished individual will possess: 12+ years’ experience in marketing with 4-5 years’ operating at senior management level leading and developing high performance multi-market teams ideally with a background within fashion/retail or culturally driven CPG brands and experience as in-house media leader.
Strong background in paid media and digital brand marketing(with fluency in performance marketing tools and metrics), with proven delivery against both upper and lower funnel goals
Experience operating within globally led brand strategies and regional execution models
Demonstrated success in managing and delivering against omnichannel-led marketing budgets and navigating network AOR agencies and complex stakeholder environments
Strong understanding of Gen Z audiences, cultural marketing, and digital platforms
Delivery focused, commercially minded, and comfortable operating in fast-paced environments Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK. What Tapestry can offer you: Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
Flex Fridays (Option to finish early on a Friday)
1 Paid Volunteering Day per year and opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular seasonal and cultural social events
Equity Inclusion & Diversity initiatives which include employee business resource groups Other benefits include: 25 days holiday in addition to bank holidays
Multi brand discount up to 50% off
Private Healthcare with health assessment (Bupa)
Private Dental Cover
Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven
Eyecare vouchers
Headspace subscription
Employee Assistance Programme
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you. Our Competencies for All Employees Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at .
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