At Sweat Pants Agency, we are the only agency behind multiple INC #1 fastest-growing companies, including the INC #1 fastest-growing consumer product in 2020 and healthcare company in 2022. We are a results-driven team committed to driving exceptional growth for our clients through innovative and strategic marketing.Role OverviewWe're looking for an experienced Email & Lifecycle Marketing Strategist to join our team. You'll own end-to-end email marketing strategy and execution for multiple DTC and eCommerce brands—developing automated flows, campaigns, and retention programs that drive measurable revenue growth.This role is ideal for someone who has worked in an agency, freelance, or multi-client environment and thrives when managing email programs across several brands simultaneously. You're not just a campaign builder—you're a strategic partner who understands how email fits into the broader customer lifecycle.Key ResponsibilitiesOwn email strategy for multiple client accounts — developing monthly plans, campaign calendars, and long-term retention roadmapsBuild and optimize automated flows — welcome series, abandoned cart, post-purchase, win-back, and lifecycle sequences in KlaviyoAnalyze performance and report insights — translate data into actionable recommendations that improve open rates, CTR, conversions, and revenueCollaborate cross-functionally — work with copywriters, designers, and project managers to ensure campaigns are on-brand and on-timeDevelop advanced segmentation strategies — leverage RFM analysis, behavioral triggers, and audience insights to maximize engagementQA campaigns before launch — ensure flawless execution with attention to links, personalization, mobile responsiveness, and trackingStay current with email marketing trends — bring fresh ideas and best practices to continuously improve our clients' programsRequirementsWhat We're Looking ForRequired:2+ years of email marketing experience, preferably in an agency, freelance, or multi-client settingProficiency in Klaviyo — you've built flows, managed campaigns, and can navigate the platform confidentlyDTC/eCommerce experience — you understand the customer journey for online brands and how email drives revenueTrack record of results — you can point to campaigns or programs where you drove measurable growth (revenue, engagement, retention)Strong analytical skills — comfortable with data, A/B testing, and translating metrics into strategyExcellent communication — clear, professional communication with clients and teammatesNice to Have:Experience with SMS marketing (Klaviyo SMS, Postscript, Attentive)Familiarity with subscription/retention tools like ReChargeKnowledge of email copywriting and design principlesExperience with project management tools like Notion, ClickUp, or AsanaFamiliarity with Slack for team communicationOur Core ValuesStay Curious — Always learning, testing, and improvingStay Humble — Open to feedback and being a good teammateOwn It — Taking responsibility for problems, results, and processesBe Transparent — Open and honest communicationBe Fearless — Thinking outside the box for big winsBenefitsWhy Sweat Pants Agency?Join the team behind two INC #1 fastest-growing brandsWork with exciting DTC and eCommerce clients across industriesEnjoy a collaborative, remote-first environment with top marketers from around the worldOpportunity to own strategy and make a real impact on client growth
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