Who we areAbout StripeStripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.About the TeamEMEA Demand Generation is a team of marketers and channel specialists that drives strategies to engage prospects and customers, generating demand for our prioritized solutions in EMEA. We partner closely with Product Marketing, Global Campaigns, Sales Development, and Sales to bring full-funnel campaigns to life and optimize performance and business impact.We're seeking a results-driven, account based marketer to drive our enterprise business in our core markets. This individual will create a vision for winning companies with over $1B in revenue in EMEA and collaborate with stakeholders to build it. They will be a leader who will help Stripe mature its marketing approach to key accounts and evolve our current go-to-market strategy.What You'll DoThis business-critical role at Stripe will have a significant impact across our GTM organization and leadership visibility. From striving to better understand our customers to assessing the health of our business, you will help define and lead Stripe's enterprise strategy across traditional and digitally-native businesses. Additionally, you will realize this strategy by driving marketing activations, building creative new programs, and working with sales to ensure full-funnel alignment.ResponsibilitiesDevelop a multi-channel, regional demand generation strategy and plan to grow pipeline for enterprise companies across EMEA in collaboration with global marketers and regional experts.
Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
Execute regional campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content, paid placement, digital events, targeted nurture programs, etc.
Design, implement and manage end-to-end account-based marketing (ABM) programs, focused on engaging and converting high-value, named accounts.
Build a cross-GTM coalition including Field Marketing, Regional Sales, Sales Development, and Sales Operations to jointly navigate the marketplace and grow pipeline.
Own key business and revenue metrics for enterprise across the sales funnel while investigating business health issues such as conversion and lead quality.
Partner cross-functionally to define regional requirements as Stripe refines our marketing capabilities, MarTech stack, and lead management.
Identify innovative new ways to reach and engage our users.
Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market at Stripe.
Continually optimize for efficiency, scale for growth, and prioritize for focus.
Who You AreWe're looking for someone who meets the minimum requirements for the role. If you meet these requirements, we encourage you to apply. The preferred qualifications are a bonus, not a requirement.Minimum Requirements5+ years of relevant experience running enterprise marketing campaigns, industry-specific campaigns are a plus.
Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management.
Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner.
Superb organization and project management skills with the capacity to manage multiple complex projects simultaneously.
Excellent analytical skills and the ability to craft actionable insights from complex data.
Proven track record of building and executing programs with a wide range of cross-functional stakeholders.
Strong stakeholder management skills, working across various job functions, time zones, and cultural differences to achieve marketing goals.
Preferred Qualifications:Experience with and/or certification in account-based marketing.
B2B marketing experience owning a regional demand generation strategy across multiple countries, languages, customer segments, industries, and products.
Experience in the payments, financial technology, or adjacent industries, or marketing FinTech solutions or to FinTech companies.
Experience working in a highly dynamic, high-growth, and fast-paced environment.
In-office expectations Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team and location. For example, Stripes in our Bucharest, Romania site have an 80% in-office expectation, and those in Stripe Delivery Center roles in Mexico City, Mexico and Bengaluru, India work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible. Pay and benefits The annual salary range for this role in the primary location is £104,600 - £156,800. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process. Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.
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