About the RoleThe Recruitment Marketing Specialist will play a key role in attracting top talent by strengthening and promoting our employer brand, creating compelling recruitment marketing content, and collaborating with Talent Acquisition and HR teams to deliver innovative, high-impact recruitment campaigns. In addition to shaping our attraction strategy, the Recruitment Marketing Specialist will directly support recruitment for Head Office roles and lead our no-agency-cost hiring approach. This includes ensuring all recruitment activity is delivered through effective direct sourcing and employer brand–driven attraction, while partnering closely with the Talent Acquisition Manager and key stakeholders within the business.What we're looking for: Experience & Knowledge
• Experience in candidate sourcing, including LinkedIn Recruiter and direct talent pipelining.
• Background in recruitment marketing, employer branding, or attraction strategy.
• Understanding of digital recruitment channels, job boards, and social media platforms. Skills & Capabilities
• Proficient in Canva or other content creation tools.
• Analytical mindset with the ability to track and interpret campaign and recruitment performance.
• Strong communication and organisation skills, able to manage multiple projects effectively. Behaviours & Values
• Demonstrates SSP values: Team, Passion, Curiosity, Ownership.
• Creative, proactive, and solution-focused—able to turn ideas into action.
• Confident brand ambassador with a positive, engaging, and collaborative approachWhat you'll be Doing:Recruitment Marketing Partner with the Recruitment team to design recruitment campaigns for key roles, functions, seasonal hiring, and hard-to-fill positions.Manage employer branding presence across external platforms (LinkedIn, Glassdoor, Indeed, careers website, etc.).Design and execute targeted digital campaigns to reach diverse talent pools.Track and analyse the effectiveness of campaigns, adjusting strategies to maximise ROI.Create a wide range of promotional content (including social media posts, adverts, images, videos, posters, flyers, and banners), ensuring alignment with brand guidelines and consistent messaging that promotes company culture and values.Manage recruitment social media campaigns across all platforms (LinkedIn, Facebook, Instagram, and TikTok), improving brand visibility and audience engagement, while working closely with the Communications team, who manage the corporate social media channels.Act as a point of contact for external partners (e.g., job boards, creative agencies). Support major recruitment events, careers fairs, and initiatives with marketing collateral and social media presence. Head Office RecruitmentManage end-to-end recruitment for all Head Office roles, from briefing through to offer and onboarding. Partner with hiring managers to define role requirements, selection methods, and timelines. Direct source candidates through LinkedIn, job boards, and proactive talent pipelining. Ensure a high-quality candidate experience throughout the process. Provide regular updates and reporting on Head Office recruitment performance.Support operational recruitment when needed, including holiday cover. Key Working Relationships:Talent Acquisition and Recruitment TeamCommunications TeamChief People Officer and Director of PeopleHQ Hiring ManagersUK & IRL People TeamWhy Join us:Employee Discounts across our brands (over 400 locations)Friends and Family Discount AppAward-winning training, apprenticeships and development programmesHealth & Wellbeing supportHybrid working model with flexibility for work–life balanceInclusive and diverse workplace with employee networks and communities Ready to start the best part of your journey? Join us at SSP and play a key role in shaping the financial performance of our Rail Gourmet business — where your insight, collaboration, and ownership will help drive our success across the UK and beyond. At SSP, we value diversity and are committed to building a team that reflects a range of backgrounds, skills and perspectives. #LI-HH1
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