Paid Social Content Strategist Function: | Content Systems | UGC Direction | Paid Social Performance Reports to: Head of Performance Location: Hybrid - Hambi Media HQ, Oval, Central London Compensation: £40,000 - £60,000 Overview: Hambi Media Ltd is now the leading performance creative agency for e-commerce brands in the UK, boasting a team of 40+ high-performing A-Players. With over £100M spent on creative across Meta and TikTok ads, our clients include Heights, Surreal, 47 Skin, Nutrition Geeks, Mindful Chef and many more. We’re proud to be one of the few D2C creative agencies housing in-house design, production, strategy, and UGC teams under one roof. Our small and fresh team was born in the world of advertising and film; bringing an exciting blend of creativity and ad strategy. We offer a range of bespoke top-of-funnel brand services for our clients, including performance and creative, high-production video, and design. As your growth partner, we strategise, ideate, create, and optimise exceptional creative content, including UGC, high-production, design, and motion graphic ads. We pride ourselves on being a one-stop performance creative solution, acting as an in-house creative team for our clients. The Role: As a Paid Social Content Strategist, you’ll shape and execute content strategies built for performance. You’ll script UGC, create narrative structures, develop hooks, analyse performance, and guide content creation end-to-end. You work daily with creators, designers, editors, and media buyers to ensure content both performs and elevates the brand. 3+ years of experience in a content / creative strategy or social media marketing role, preferably in an agency setting Proven track record of developing successful creative campaigns Preferred experience working within performance creative, media buying or D2C/ E-commerce advertising Strong analytical skills and experience with data analysis and reporting Excellent communication and presentation skills, with the ability to clearly articulate creative ideas and strategies to clients and internal teams Strong attention to detail and ability to manage multiple projects at once Knowledge of digital marketing platforms, especially Meta, and understanding of performance marketing principles and theory Responsibilities: Develop and execute social media performance creative strategies that align with our client's business objectives. Conceptualise and execute performance creative campaigns for Meta ad campaigns (such as UGC, high-production ads, motion graphic ads and static design ads). Understand what makes creative convert and continually be looking to optimise creative performance within ad campaigns on Meta and Tiktok, familiarity with soft and hard ad matrices. Scripting and briefing creative for D2C campaigns. Utilise creative data to measure and report on campaign performance, and provide actionable insights and recommendations to optimise future campaigns. Work closely with a Account Manager to ensure the quality and effectiveness of our creative deliverables . Stay up-to-date on industry trends, market research, and consumer insights to inform our creative strategies. Collaborate with cross-functional teams, including account management, media buying, and production, to deliver integrated creative campaigns that drive results. Participate in client meetings to discuss campaign performance, creative recommendations, and strategic planning. Contribute to the development and implementation of Hambi Media's overall creative vision and strategy. Manage multiple projects at once, prioritising and delegating tasks as needed to ensure timely and effective delivery of client work. Have the ability to confidently Write and edit ad copy and scripts for a variety of formats, including UGC, design, and video ads. You will be responsible for creating intricate and in-depth briefs for user generated content (UGC) creators. Ability to understand human psychology, sociology
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