We are seeking a dynamic and results-driven Sales & Marketing Director to lead the growth strategy for our IT Consulting firm specializing in Managed Services and Professional Services. The ideal candidate will combine strategic vision with hands-on execution, owning the entire sales and marketing lifecycle from go-to-market planning and brand positioning to pipeline generation, deal closure, and account growth.
This role requires a proven leader with deep experience in the IT consulting, Professional Services and the MSP sector, who can align business objectives with sales and marketing execution to deliver consistent revenue growth.
Key Responsibilities
Strategic Leadership
Develop and execute the go-to-market strategy, sales roadmap, and marketing execution plan to drive new client acquisition and account expansion.
Define and own growth targets (revenue, pipeline, market share) aligned with company strategy.
Work closely with the executive team to refine service offerings, pricing strategies, and market positioning.
Sales Leadership
Lead the end-to-end sales cycle: prospecting, qualification, solution selling, proposal development, negotiation, and closure.
Build and maintain a robust pipeline of opportunities across target verticals (e.g., financial services, healthcare, manufacturing, public sector).
Establish and nurture executive-level client relationships, becoming a trusted advisor.
Drive account-based growth strategies, including cross-sell and upsell of managed and professional services.
Implement sales performance metrics, forecasting models, and reporting.
Marketing Leadership
Oversee brand positioning, digital marketing, content strategy, and thought leadership campaigns to enhance market presence.
Drive demand generation programs that deliver qualified leads to the sales pipeline.
Align marketing efforts with sales goals, ensuring clear ROI on campaigns.
Represent the company at industry events, trade shows, and networking forums.
Develop case studies, client success stories, and service value propositions.
Team Leadership & Collaboration
Build, mentor, and lead a high-performing sales & marketing team.
Foster a culture of accountability, innovation, and collaboration.
Work closely with service delivery leaders to ensure client satisfaction and strong referenceability.
Collaborate with pre-sales, solutions architects, and technical teams to design compelling proposals.
Education & Certification
Bachelor's degree in Business, Marketing, or related field (MBA desirable).
Sales/Marketing leadership certifications (HubSpot, Salesforce, CIM, etc.) a plus.
Experience
8+ years of progressive experience in IT consulting, managed services, or professional services sales/marketing.
Proven track record of achieving and exceeding multi-million revenue targets in B2B IT, Professional and Managed services.
Experience in developing and executing growth strategies across multiple service lines (cloud, infrastructure, cybersecurity, digital workplace, etc.).
Strong background in consultative solution selling and relationship-based sales.
Experience managing and scaling marketing functions, including digital demand generation, campaigns, and brand development.
Skills & Competencies
Exceptional strategic planning and execution skills ability to translate vision into actionable sales and marketing plans.
Strong understanding of UK & EMEA IT and Professional services market trends , buyer behavior, and competitive landscape.
Excellent leadership, coaching, and team development skills.
Strong financial acumen (P&L ownership, pipeline forecasting, ROI measurement).
Outstanding presentation, communication, and negotiation skills.
Proficiency with CRM and marketing automation platforms (Salesforce, HubSpot, MS Dynamics).
Personal Attributes
Entrepreneurial, growth-driven mindset with a passion for technology consulting.
Hands-on leader who can balance strategy with execution .
Strong network within the UK enterprise and mid-market IT sector.
High integrity, resilience, and client-centric approach.
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