Are you an experienced Senior Manager of Data & Insights Strategy with expertise in marketing analytics, first‑party data, business intelligence and customer insight?Join a leading global entertainment company where you’ll play a pivotal role in transforming marketing through data‑driven decision making. This senior leadership position will drive the evolution of data strategy, marketing measurement, reporting and audience insights, helping teams unlock greater value from data across campaigns, content launches and customer engagement initiatives.About the roleYou will act as the bridge between marketing, analytics, data engineering and data science teams, ensuring business requirements are translated into impactful data initiatives that drive measurable outcomes. This role will lead the development of self‑service reporting capabilities, first‑party data strategies and marketing performance frameworks while championing data literacy and insight‑driven decision making throughout the organisation.You will be responsible for identifying strategic opportunities, improving marketing measurement and enabling stakeholders to leverage data more effectively across the full customer lifecycle.What you'll be doing:Lead the marketing data and insights strategy, driving business transformation through analytics and data‑led decision makingOwn and evolve enterprise reporting solutions built on platforms such as Tableau, Snowflake and marketing intelligence toolsExpand data ecosystems to include media performance, brand tracking, social analytics, customer engagement and campaign measurement sourcesPartner with media and social agencies to improve reporting, insights and marketing effectivenessConduct advanced statistical analysis, including correlation and regression modelling, to identify key performance driversDevelop and implement measurement frameworks aligned with business goals and marketing KPIsServe as the primary marketing stakeholder for data, analytics and business intelligence projectsCollaborate with data engineering, data science and analytics teams to deliver scalable solutionsDefine and lead first‑party data strategies across CRM, web analytics and social platformsDrive audience segmentation, targeting and activation strategies for paid media campaignsDeliver training and enablement programmes to improve data literacy and adoption of self‑service reporting toolsPromote data governance, privacy compliance and best practices across all marketing data activitiesWork closely with legal and governance teams to ensure regulatory compliance and responsible data usageWhat we're looking for:Experience6+ years of experience in data strategy, analytics, reporting or marketing intelligence rolesProven experience leveraging data to improve marketing, media and audience performanceExperience leading cross‑functional data and analytics initiativesStrong background working with internal stakeholders, agencies and external partnersSkillsExpertise in marketing analytics, attribution and performance measurementAdvanced knowledge of Tableau for dashboard development and self‑service reportingStrong understanding of first‑party data strategies, audience development and customer analyticsExperience working with marketing technologies such as DMPs, DSPs and campaign measurement platformsAbility to gather and translate business requirements into actionable data solutionsStrong stakeholder management and communication skillsStrategic thinking combined with effective project delivery capabilitiesAbility to identify meaningful insights from complex datasets and translate them into business recommendationsNice to haveExperience with Snowflake, Datorama or similar marketing data platformsSQL knowledge and experience querying large datasetsExperience integrating CRM, media, web analytics and social data sourcesFamiliarity with data governance, privacy frameworks and marketing compliance requirementsExperience delivering training programmes and improving organisational data literacyWorking style/behaviours Strategic and commercially mindedPassionate about data democratisation and self‑service analyticsStrong communicator who can influence at all levels of an organisationCollaborative across marketing, analytics and technology functionsProactive and solutions‑oriented with a focus on measurable outcomesContinuously curious about emerging trends in data, analytics and digital marketingWhy joinOpportunity to shape marketing data strategy within a globally recognised entertainment organisationLead transformational initiatives across analytics, audience insights and measurementWork with advanced technologies and large‑scale consumer datasetsInfluence key business decisions through data and performance insightsCollaborative, innovative environment with strong career development opportunitiesHigh‑visibility role partnering with senior stakeholders across marketing and technology teamsLocation: London, UK (Hybrid)Employment type: Full‑time, ContractIf you're a data‑driven marketing leader who thrives on turning complex data into strategic business impact, we'd love to hear from you. Apply now or email Joe McKernan - jm@skillsearch.comYears of experience and salary levels are shown purely as a guide. We will only consider applications from candidates that can demonstrate the skills or experience required for the role.Please be aware that while we would love to respond to every application we receive, due to high numbers we cannot guarantee this. We do however appreciate any time you invest into the application and will make sure to get in touch should anything in future more closely fit your skillset.
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