Job Description
We are looking for a talented Partner Marketing Manager to join our growing global team at Sectigo.
The Partner Marketing Manager for EMEA & APAC markets is responsible for driving demand generation and product adoption through a growing network of channel partners within EMEA and APAC. This person will work closely with the Director of Field Marketing and the EMEA/APAC Channel Sales teams to create and execute partner campaigns aimed at educating both partners and their customers and driving indirect revenue for Sectigo. Key priorities include partner recruitment, education, enablement and generating qualified leads and pipeline. Success will be measured by partner engagement, campaign ROI, and contribution to the partner revenue.
This is a full-time position, working in a hybrid model, and reporting to our London office at least 3-4 days a week.Here are the core functions, responsibilities, and expectations for this role: Strategic Planning & Alignment Define and execute the partner marketing strategy to generate demand through channel partners, including medium and large SIs, VARs, MSPs, Web hosts, and registrars. Act as the primary channel marketing stakeholder for VPs of Sales and their teams, ensuring full strategic alignment across EMEA and APAC. Deliver against agreed KPIs and targets, providing regular performance reports and insights. Partner Engagement & Relationship Management Fully understand how each channel partner operates and build strong relationships with their marketing, product and sales teams. Drive awareness of the Sectigo brand among new and existing partners through targeted initiatives. Manage partner recruitment campaigns to expand Sectigo’s reach in EMEA and APAC. Enablement & Education Develop and run partner training programs, including regular webinars, to enable partner sales teams. Maintain and update Partner Portal content with the latest product releases, marketing messages, and promotions. Create partner case studies to showcase success stories and drive credibility. Campaign Execution Design and execute to-partner campaigns that build interest, stickiness, and awareness of Sectigo solutions. Plan and deliver through-partner campaigns aligned with Sectigo’s global messaging and corporate campaigns. Work closely with the direct marketing team to leverage existing new business and customer campaigns. Work closely with Global Communications to amplify awareness of Sectigo’s partner ecosystem. Collaborate with Product Marketing to produce tailored content for partners and with Product Management to promote relevant technology integrations. Drive partner incentives and promotional programs to boost engagement and sales. Work closely with Global Communications to amplify awareness of Sectigo’s partner ecosystem. Events & Budget Management Organize and manage partner events and webinars to strengthen relationships and drive pipeline. Oversee MDF (Market Development Funds) budget allocation and ensure effective spend to maximize ROI. Additional tasks associated with this position may be assigned in response to company initiatives and business needs.
Qualifications
Education:Bachelor’s degree in Marketing, Business or related field is strongly recommended.Experience:Minim of 3+ years of channel marketing experience is required, and ideally from the cybersecurity industry. Proven experience working with partners (especially SIs, VARs, MSPs) and driving joint marketing initiatives is required.Ideal Candidate Profiles, Talents, and Desired Qualifications:A go-getter with an entrepreneurial mindset, who thrives in a fast-paced environment. Excellent presentation and communication skills, must be able to make a strong impact on the audience and build strong relationships. Excellent copywriting skills, must be able to write technical and marketing content. Ability to manage multiple priorities and meet hard deadlines. Familiarity with partner portals, MDF management, and marketing automation tools (e.g., HubSpot, Marketo) is a plus. Entrepreneurial mindset with a proactive, hands-on approach to problem-solving. Excellent attention to detail. Highly motivated and dedicated.
Additional Information
All your information will be kept confidential according to EEO guidelines.Global team. Global reach. Global impact.
At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.
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