Who We Are
The Wave is a place where
people and nature come together to create the right environment for people to
thrive: our guests, our team, and our community. Our purpose is to nurture a
world of health, hope and happiness with every wave. We are driven by innovation,
purpose and possibility.
Our Values – We Are FAIR
·
Fun: We take fun seriously and
create moments that matter
·
Adventurous: We challenge
norms, stay adaptable, and explore with optimism
·
Impact: We strengthen the
connection between people and planet
·
Respect: We care for each
other, our customers, and our community
About the Role
You will support the delivery
of insight-led marketing that drives bookings, builds brand affinity, and
improves customer experience across all digital touchpoints. You will take
ownership of key channels including email, CRM, and website, and contribute to
campaigns that support commercial performance and community growth.
Key Responsibilities
Email & CRM
·
Execute the email marketing
calendar to drive bookings, repeat visits, and engagement
·
Build and optimise automated
lifecycle journeys from enquiry through to re-engagement
·
Manage CRM segmentation to
ensure relevant and targeted communications
·
Track and report on
performance including open rates, click-through rates, conversion, and revenue
contribution
·
Use data to identify
opportunities to improve engagement, retention, and customer value
Website & Digital
Performance
·
Manage and update website
content via CMS, ensuring accuracy and consistency
·
Improve SEO and on-site
journeys to increase organic traffic and conversion
·
Monitor performance using
Google Analytics, SEMrush, and Google Search Console
·
Identify and act on
opportunities to improve site performance and reduce drop-off
Campaign & Content Support
·
Support delivery of integrated
campaigns aligned to seasonal and commercial priorities
·
Collaborate on the production
of creative assets for paid, social, and onsite channels
·
Ensure consistency of brand,
tone of voice, and messaging across all outputs
·
Support marketing for
partnerships, events, and community initiatives
What Success Looks Like
·
Email activity contributes
measurable revenue growth and improved engagement
·
Website performance improves
across traffic, user journey, and conversion
·
Campaigns are delivered on
time and aligned with commercial priorities
·
Brand execution is consistent
and high quality across all channels
About You
·
Minimum 1 to 2 years of
experience in a marketing role or relevant training
·
Organised and reliable, able
to manage multiple tasks and deadlines
·
Can-do attitude, open minded,
growth mindset
·
Comfortable working with data
and using it to inform decisions
·
Strong written communication
skills and attention to detail
·
Confident using digital tools
including email systems and CMS
·
Takes ownership and follows
through on delivery
·
Proactive and looks for ways
to improve performance
·
Interest in outdoor lifestyle,
wellbeing, or purpose-led brands
Qualifications
·
Minimum 1 to 2 years Marketing
experience or relevant qualification
·
Experience with email
platforms and CRM systems
·
Familiarity with analytics and
SEO tools is beneficial
What We Offer
·
30 days holiday including bank
holidays
·
Free access to staff surf
sessions
·
Discounts across surf and
other offerings
Our Commitment to Inclusion
We are committed to building a
team where people feel they belong and can be themselves. We welcome different
backgrounds, perspectives, and experiences, and focus on placing people in
roles where they can succeed and grow.
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