Purpose of Role: To support Scholars School System through the development and implementation of a strategic student marketing and recruitment strategy. This includes leading the strategic management and delivery of student marketing, recruitment, progression, and conversion activity plans; working in collaboration with all relevant departments and within wide student marketing and recruitment plans for priority markets; to create co-ordinated, data-led student marketing and recruitment plans that deliver successful outcomes for Scholars School System. To lead on the provision of timely and accurate student recruitment data and analysis to the College’s Recruitment and Admissions Department. Duties and Responsibilities Working with the Director of Admissions and Marketing and Scholars School System Senior Management, to lead on the development and implement the student marketing and recruitment strategies for the Organization and to achieve student recruitment targets. To monitor progress against recruitment strategies and targets ensuring analysis is data-led and informed, and that market intelligence generated by the Student Marketing and Recruitment Team is captured, effectively integrated with other data sources and used to inform future student marketing and recruitment strategies and plans. To contribute to the academic portfolio review and future size and shape of the College, contributing relevant knowledge and expertise around recruitment markets and pipeline curriculum. To monitor and report on progress against offer targets; supporting the Director of Admissions
Read Less
