Position SummaryWhy join our team?
The Lifestyle Lab Europe is a dynamic innovation team dedicated to developing brand new products and features for Samsung’s home appliances and air solutions. We work at the intersection of insight, strategy and innovation, partnering closely with internal product planning and R&D teams to shape future product line-ups tailored to European markets and consumer needs.
This is a unique opportunity to join us as a Innovation Design Researcher (Parental Cover), where you’ll bring fresh perspective and creativity to our projects. In this role, you’ll lead research projects end-to-end, uncover consumer insights, and translate them into product strategies that directly influence Samsung’s innovation roadmap.
This is the chance to make a real impact on European product innovation, while owning projects, driving workshops, and ensuring the consumer voice is at the heart of every idea.Role and ResponsibilitiesYour key responsibilitiesLead end-to-end research: design, fieldwork, analysis, and insight reportingExplore trends, lifestyles, and behaviours, to spot opportunities for home appliancesPlan and complete qualitative research with agency partners (e.g. interviews, home visits, focus groups)Analyse qualitative and quantitative data to surface actionable insightsPlan and facilitate cross-functional workshops and ideation sessionsCommunicate findings and recommendations to interested parties in Europe and worldwideBenchmark competitor products, features, and strategies to identify white spacesCollaborate with designers, engineers, product managers, and strategists to turn insights into conceptsBoth support and guide the team in delivering innovation projects that balance consumer needs, technical feasibility, and business objectivesChampion European consumers and their unique cultural context within our projectsWhat we need for this roleTo be successful, you will possess the following skills and attributes:Experience in innovation, product development and/or design, ideally with physical products (consumer electronics or similar)Experience living in Europe and familiar with local culture and lifestyleStrong qualitative and trend research skills to identify consumer pain pointsMixed-methods mindset and eager to try out new research approachesProven ability to translate research into actionable product and business decisionsComfortable coming up with new ideas, concepts, and strategies for the businessExperience in running and facilitating creative workshops and ideation sessionsExcellent storytelling and presentation skillsConfident in taking ownership of projects and delivering independently, while also able to working closely with a multidisciplinary teamWilling to responsibly explore new research methods (e.g. AI) to unlock innovation opportunitiesIntellectual curiosity with the ability to quickly familiarise yourself with new products, technologies, and marketsComfort with ambiguity, experimentation, and exploring new processesWillingness to both learn from and mentor othersA desire to work in a multicultural, cross-functional environmentDesirable (not required)Experience in consumer electronics, home appliances and/or technical productsMultilingual proficiency (English + another European language)What does success look like?Within 6 months you will:Deliver impactful research reports that uncover unique European consumer insightsBring new ideas that influence product roadmapsInspire the team with a different angle to explore new biz areasBuild strong relationship with local and HQ teams to strengthen our impactContribute to the development of concepts that bring consumer insight to lifeSkills and QualificationsBenefits of working at Samsung includeHybrid working – 3 days in the office and 2 days at home per weekCar allowancePension contributionThree volunteering days each yearHoliday - 25 days plus bank holidays and an additional day off for your birthdayAccess to discounts on a wide range of Samsung productsAccess to a discount shopping portalPartner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agencyUp to 20 (pro-rata) Partner Absence days per calendar year to be used in times of needA note on equal opportunitiesWe are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.
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