Posted: 21 January Reference: R13/CRM ExecutiveType:PermanentLocation:NorwichSpecialism:MarketingSalary:£30, - £40,R13 Recruitment are partnering with a fast-growing, highly commercial organisation within a niche e-commerce space, supporting the company’s search for a CRM Executive to join their performance marketing team. This role will sit within a specialist growth function, creating and overseeing high-volume CRM activity while also driving optimisation, testing and continuous improvement across customer communications.This position is ideal for someone who enjoys being hands-on with CRM execution but also thrives on data-led experimentation, performance analysis and incremental optimisation.Working hours are Monday to Friday, 9.00am – 5.00pm in offices based a few miles Southwest of Norwich. Offered salary is between £30, – £40, depending on levels of experience.The companyThis organisation is a rapidly scaling digital brand, delivering high-engagement campaigns in a high-value market. Being at significant scale, they combine creativity, data and performance marketing to drive customer acquisition, engagement and repeat purchase.Their marketing team is fast-paced, commercially focused and highly collaborative – and this role offers a real unique opportunity to work on campaigns that will reach hundreds of thousands to millions of customers – and bringing your expertise and ideas to only elevate this further!How to applyTo hear more details about this opportunity, please email your CV to Ruth Harding – Business Partner at R13 Recruitment. If you do not hear from us within 5 working days of submitting your CV, please assume your application has been unsuccessful.The Day to Day:Supporting the delivery of high-volume, weekly CRM activity across email, SMS and push notificationsManaging BAU CRM execution, including campaign scheduling, setup, QA and deploymentWorking primarily within Klaviyo, managing segmentation, datasets and campaign logicRunning and managing A/B testing across subject lines, content, send times, creative styles and audience segmentsAnalysing campaign performance including open rates, CTR, conversions and website trafficProgramming, monitoring, and optimising automated CRM flows based on customer behaviourContinuously adapting campaigns based on insights such as seasonality, timing, audience behaviour and external factorsProducing and interpreting detailed performance reports using CRM tools, BI platforms and ExcelPresenting insights internally and confidently discussing results with senior stakeholdersCollaborating with the wider marketing, performance and creative teams.You Will Have/Be:Previous experience in a CRM or email marketing specialist role.Hands-on experience using Klaviyo or a similar CRM platform.Strong understanding of segmentation, automation and behavioural targeting.Experience running and analysing A/B tests and performance campaigns.Highly data-driven, analytical and commercially minded.Confident interpreting performance data and explaining results clearly.Proactive, organised and comfortable working in a fast-paced environment.Creative in approach, with the ability to suggest ideas and improvements.The Benefits:Pension – 5% employer matched contribution25 days holiday + bank holidaysFree lunch provided onsiteFree onsite parkingCompany eventsSupportive, performance-led team environment
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