Welcome to KFC. Home of the real ones.We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.Across the Restaurant Support Centre (RSC), we come to work to be ourselves, and to make something of ourselves. We want to see our potential go that little bit further, as part of one of the world’s most iconic brands.What’s the gig? Well, you support our restaurants — and we’ll support you every step of the way. Simple. Our doors are open — and they can take you anywhere.All we ask is that you be you. Because that makes us, us. Sound good? Great. Let’s find out about that job.
THE TEAMOur Marketing team is a
50-strong crew of bold thinkers, culture shapers and creative doers -
from Brand and Digital to Strategy, Food Quality and
Innovation. We’re here to keep KFC at the heart of culture across the
UK & Ireland, blending our iconic roots with fresh, fearless ideas that
connect with real people. We don’t just
make ads - we build love, drive growth, and stay one step ahead
of what’s next. ABOUT THE ROLEWe’re
on the hunt for a talented, ambitious Brand Manager to join the KFC
UK&I Marketing crew, someone who doesn’t just like chicken, but lives
and breathes the KFC brand and the culture around it.This
role is all about driving local marketing excellence and brand fame. You’ll
make sure KFC stays front-of-mind in every community, shows up in culture in
the right way, and creates the kind of buzz that gets people talking (and
craving chicken). You’ll power growth in local markets, spark earned fame
through social and PR and build standout partnerships that amplify our voice
nationally.It’s
a rare chance to join an award-winning Marketing Team inside one of the UK’s
biggest, boldest, most-loved brands. You’ll work with brilliant minds across
the business, restaurant teams who live our brand every day, and agency
partners who push us to think bigger.We’re
looking for an original, someone
dynamic, culturally curious and full of fresh ideas. Someone who gets
our fun, fearless, slightly cheeky KFC personality and uses it to create work
with impact. There’s huge room to grow, and we’re excited for someone who wants
to build their career with KFC and Yum!.
WHAT WILL YOU SPEND YOUR TIME DOING?Build Brand Fame & Share of VoiceLead the charge on growing KFC’s earned fame
— from culturally relevant activations to PR moments and scroll-stopping social
content. Make people talk about us, crave us, share us.Drive Partnerships & CollabsSupercharge our partnerships (think Pepsi and
media owners) to unlock big, integrated moments that boost brand relevance
locally and nationally.Create Buzz at Openings & Defend Our
PatchTurn every new restaurant opening into a
moment that earns attention. Build strategies to defend local share when
competitors try to flex.Support Equity Restaurants on the GroundWork with Ops and cross-functional teams to
support restaurant performance through smart, targeted local marketing.Lead Local Restaurant Marketing (LRM)Champion LRM as a growth engine — partnering
with restaurants, franchisees and internal teams to drive awareness, engagement
and customer choice.Plan & Execute Local CampaignsFrom new openings to local opportunities and
challenges — design and deliver multi-channel campaigns that shift the dial
where it matters.Lead Agency & Creative ExecutionWork with our world-class creative, PR and
media partners to deliver A-grade work that’s flawlessly executed and
unmistakably KFC.Guard the BrandEmpower restaurants and franchise partners to
activate locally and stay fiercely on-brand. Set the guardrails, spark
the creativity.Operate With Pace & AgilityThrive in a fast, reactive environment —
juggling multiple priorities while keeping standards sky high.Bring a Challenger MindsetSpot opportunities, bring fresh thinking,
optimise our LRM approach and drive continuous improvement.
WHAT WE LOVE FROM YOU: EXPERIENCEThis position
requires a real passion for local marketing strategy and execution with a
combination of creative and commercial acumen.Ability to work
well autonomously and set your own daily workload. You won’t be micro-managed
here and we’ll be looking for you to pick up a brief and run with it
independently to meet deadlines.We’re looking
for a someone who wants accountability and can manage the full local marketing
mix. The role combines an eye for creative and brand awareness with an
executional focus.You’ll be
extremely organised and tenacious to ensure the flawless management and
delivery of key assigned local marketing projects within a faced paced and
reactive environment.You’ll be able
to engage at a strategic level, understanding the brand strategy and how the
restaurant space can be used to activate localised campaigns through a
combination of brand and retail thinking.You remain
curious and on the pulse of latest marketing tactics such a social, influencers
and new local marketing developments to find new ways to optimise and
continuously improve our planning.Experience of
working within a high street restaurant business and franchisee model would be
beneficial.You’ll already
be working within a marketing team and have a minimum of 6 years’ experience
specifically in the field of brand marketing and/or local marketing. ABOUT YOUA genuine team
playerHigh
energy and loves celebrating winsA self-starter
with curiosity, energy and adaptabilityHungry to learn
and thrive in a small, mighty teamA practical
problem-solver with strong commercial instinctsObsessed with
high standards, momentum and getting things doneProven
ability to work in a fast-paced changing environment, with the ability to pivot
in line with business prioritiesAnd of course…
a true KFC believer
WHAT’S IN IT FOR YOU:We offer benefits that make your life that little bit easier, because we know the juggle is real.From flexible, hybrid working to Fri-Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.You’ll get:Hybrid working from our Woking RSC (just 24 mins from London). Our Marketing team spend Tuesdays and Wednesday's face to face in the office.Up to 11% company pension contributionsFri-Yay finishes at 1pm every Friday25 days’ holiday (plus bank hols) a5 Live Well Days a year, just for youBonus scheme linked to company & personal performancePrivate healthcare, Digital GP access & mental health coachingEnhanced parental leave and flexible return optionsStudy support, income protection, life cover & moreAnd yes—25% off the chickenBecause real ones deserve real rewards.
THE ROAD TO BECOMING A REAL ONE...Apply (Go on... do it) – send us your CV and answer a couple of app questions.Intro call with our Talent TeamVirtual call with Hiring Manager + Agency partnerF2F interview & Task at our HQ, Home of The Real Ones in Woking
KFC FOR EVERYONE:Whoever you are and wherever you’re from, KFC is a place where you can bring the real you to work.Our promise is this: every person who applies to a role at KFC, regardless of age, background, ethnicity, gender, ability, religion or sexual orientation, will have an equal opportunity to work here. We don’t just welcome, we encourage applications from underrepresented groups from all industries.If you’d like any additional support with your application, have a disability or condition that may affect your performance during the recruitment process, or have any other requirements — just let us know. We’ll be there to help you be the real you.
Ready?We hope so, if you’re ready to be part of our community, now’s the time to apply.Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.
Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official careers pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.
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