About our team RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients. About the role The Product Marketing Manager plays a pivotal role in driving growth, innovation, and market impact for IBTM World, the leading global event for the Business Events Industry. This is a high-visibility role at the heart of shaping how the brand connects with and grows its international community. Working at both strategic and executional levels, the PMM develops and delivers insight-led marketing plans aligned to the Event Value Plan (EVP) and wider portfolio strategy. They use market intelligence, customer insight, and data to size opportunities, identify new growth spaces, and continuously expand and evolve audience reach. The role is highly collaborative and outward-facing — building influential relationships with industry partners, associations, media, and key stakeholders, while acting as the on-site marketing lead and an ambassador for the brand at global industry events. In close partnership with Sales, the Product Marketing Manager drives enablement and account-based marketing initiatives that directly support commercial success. As a champion of the customer voice, they bring deep audience insight into planning and decision-making, helping shape the future direction, positioning, and long-term success of the portfolio. Alongside this, the PMM will play an exciting role launching a new event, helping bring a new proposition to market and contributing to its go-to-market strategy, positioning, and growth journey from day one. Responsibilities Own and bring to life the marketing strategy for IBTM World, planning and delivering high-impact campaigns that align with the portfolio vision and strengthen the brand’s global reputation. Be the voice of the audience — using market insight, data, and real customer feedback to spot growth opportunities, shape priorities, and keep the event relentlessly relevant. Drive bold audience growth and engagement, designing creative, inclusive initiatives that attract, excite, and retain the global business events community. Build meaningful industry relationships, acting as a trusted partner to associations, media, influencers, and key stakeholders across the Business Events ecosystem. Lead from the front at live events, owning on-site marketing delivery, solving problems in real time, and representing IBTM World with energy, confidence, and professionalism. Translate strategy into action, creating clear, outcome-focused marketing plans that deliver measurable results for both visitor and exhibitor audiences. Work closely with Sales, ensuring campaigns, messaging, and account-based initiatives work seamlessly to drive commercial success. Champion the customer perspective, shaping audience personas and delivering content and experiences that truly resonate with planners, suppliers, and industry leaders. Requirements Proven experience as a Marketing Manager, ideally within the events sector. Expertise in market analysis, campaign management, and data-driven strategic planning. Demonstrate an ability to work collaboratively with cross-functional teams in a matrix environment. Proficiency in marketing campaigns tools and performance analytics. A successful track record in implementing growth-driven marketing strategies. Experience or a keen interest in the business events industry Work in a way that works for you We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals. Working for you At RX Global, we champion a balanced work-life culture that is both supportive and rewarding. Enjoy flexible working hours, wellbeing initiatives, and the opportunity to engage with meaningful causes. Here's a glimpse of our benefits package: ● Generous holiday allowance with the option to buy additional days
● Health screening, eye care vouchers and private medical benefits
● Wellbeing programs
● Life assurance
● Access to a competitive contributory pension scheme
● Save As You Earn share option scheme
● Travel Season ticket loan
● Electric Vehicle Scheme
● Optional Dental Insurance
● Maternity, paternity and shared parental leave
● Employee Assistance Programme
● Access to emergency care for both the elderly and children
● RECARES days, giving you time to support the charities and causes that matter to you
● Access to employee resource groups with dedicated time to volunteer
● Access to extensive learning and development resources
● Access to employee discounts scheme via Perks at Work About the Business
Read Less
