Job Description
As Marketing Director at PSI, you will be at the forefront of shaping and elevating our global brand, leading a talented marketing team across multiple channels and regions. This is a hands-on, strategic role where you will drive initiatives from digital marketing and lead generation to content strategy, brand positioning, and high-profile events. You will collaborate across functions to translate complex scientific and clinical expertise into compelling, market-leading campaigns, while mentoring your team and influencing PSI’s presence in a competitive, highly regulated industry. This role offers the opportunity to combine creativity, strategy, and leadership to make a tangible impact on PSI’s growth and reputation worldwide.This is a remote role for candidates residing in the UK.Key Responsibilities:Builds, develops, and mentors Marketing teamParticipates in department resource allocation, workload evaluation, and utilizationParticipates in performance evaluation, facilitation of professional development and career advancement of Marketing staffLeads various marketing activities, including market research, content management, lead generation, brand management, customer engagement, advertising, digital marketing, and public relationsSelects marketing vendors and oversees their performanceCo-develops marketing strategies, encompassing both external marketing and internal communicationsImplements brand positioning, messaging, and visual identity across all channelsOversees various PSI events, including conferencesOversees lead generation programsOversees promotion of PSI contentOversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social mediaContributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation
Qualifications
Bachelor’s degree required; MBA or Master’s preferredExperience in life sciences, ideally in a CRO or clinical trials environment; strong understanding of clinical research processesProven track record in PR, branding, and raising company visibility across global markets and industry eventsMinimum 7 years of digital marketing leadership experience and at least 5 years of B2B marketing experience, including strategy development and executionDemonstrated success in managing teams, delivering projects on time, and building marketing processes in a fast-paced, evolving environmentExperience working in a global, cross-regional context with the ability to collaborate effectively across cultures and time zonesStrong strategic mindset - able to define marketing priorities, measure impact, and partner with business development to drive growthExceptional communication and leadership skills, with empathy and the ability to inspire trust and engagement across teams
Read Less