WHO ARE WE?
Petersham
Nurseries is a lifestyle brand rooted in seasonality and a deep respect for
land and people. From our Richmond home to our regional sister restaurants and
our organic farm in Devon, everything we do is shaped by thoughtful
growth, provenance and beauty with purpose.
We are
seeking a commercially minded, creative and analytical SEO Marketing
Executive to drive organic visibility across our lifestyle shop,
ecommerce platform, restaurants and farm, ensuring our digital presence
reflects the quality and integrity of our physical spaces.
THE ROLE
This is a hands-on SEO position
focused on increasing organic traffic, improving search visibility and
supporting revenue growth across:
Petersham Nurseries lifestyle shop & garden shop
Petersham Nurseries ecommerce store
Petersham Nurseries Restaurant & Teahouse (Richmond)
Regional restaurant businesses
Devon based organic farm (B2C and B2B presence)
You will be
responsible for building and executing a clear SEO strategy that enhances
discoverability, strengthens brand authority and drives measurable commercial
results.
KEY
RESPONSBILITIES
1.
Ecommerce SEO (Primary Focus)
Own and deliver the SEO strategy for the ecommerce store.
Conduct keyword research aligned with seasonal collections, hero
products and Christmas campaigns.
Optimise product pages, collection pages and landing pages for
performance.
Improve technical SEO (site structure, indexing, schema, Core Web
Vitals).
Monitor and improve conversion pathways from organic traffic.
Support product launches with SEO-driven content briefs.
Support PPC advertising strategy
2.
Content & Editorial Optimisation
Collaborate with content, buying and retail teams to optimise:
Editorial features
Seasonal campaigns
Gift guides
Branded collections
Create SEO-led blog and content calendars aligned to trading
priorities.
Support PR activity by ensuring content is structured for search
authority.
3.
Restaurant & Regional Business Support
Optimise restaurant pages for local SEO.
Improve Google Business visibility and review performance.
Support seasonal menu launches and event pages with search
optimisation.
Drive local footfall through search-led digital activity.
4.
Farm & Provenance Visibility
Develop organic search presence for the Devon farm.
Support storytelling around sustainability, seasonality and supply
chain transparency.
Identify opportunities for B2B and wholesale search growth.
5.
Reporting & Performance
Deliver monthly reporting on:
Organic traffic growth
Keyword rankings
Revenue attribution
Site health
Provide clear commercial insights, not just data.
Make recommendations aligned to budget and trading objectives.
EXPERIENCE & SKILLS REQUIRED
2–4 years SEO experience (agency or in-house).
Strong understanding of ecommerce SEO.
Experience with Shopify a must.
Understanding of technical SEO fundamentals.
Ability to interpret data and translate into action.
Strong copywriting instincts with sensitivity to brand tone.
Ability to work collaboratively with wider marketing team.
Understanding of dynamic creative environments
Commercial awareness including understanding of margin, product mix
and seasonal trading.
SUCCESS
Increased organic revenue across ecommerce.
Improved rankings for key seasonal and hero product categories.
Stronger local search visibility for restaurants.
Clear technical improvements and site health.
Cohesive SEO strategy connecting retail, hospitality and farm
storytelling.
This
is a role for someone who wants to work within a values-led business but who is
also commercially driven and results focused.
If you are analytical, thoughtful and motivated by purposeful growth, we
would love to hear from you.SALARY£38 - £40K dependant on experience50% off food & beverage at our restaurants, 30% off on
lifestyle and green products
Bonus scheme
Applications to: Annaliese.hughes@petershamnurseries.com
Closing date: February 28th 2026
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