Head of Experiential - Hybrid - Berkshire Package - £80 - 110k + Benefits + BonusFull-Time | Permanent Are you ready to redefine how brands show up in the real world?
Were looking for a Head of Experiential to lead bold, immersive, retail-focused brand experiences that captivate shoppers, shift behaviour, and drive measurable commercial impact.This is a role for a visionary leadersomeone who blends creativity, strategy, and commercial thinking to elevate brand interactions and transform the in-store experience.Your MissionTake ownership of the experiential function and lead the development of innovative retail experience campaigns. Youll guide a passionate team, shape future-focused strategies, and drive growth through new business wins and deeper, insight-led client partnerships.What Youll Lead Innovation First: Transform traditional retail marketing by reshaping and elevating our experiential offering.Business Growth: Drive new business opportunities while growing and developing existing client relationships.Retail Expertise: Be the authority on shopper behaviour, retail trends, and omnichannel brand engagement.Creative Direction: Inspire your team to produce standout experiential campaigns that fuse commercial goals with creative excellence.Commercial Ownership: Oversee revenue, margin, and performance metrics to ensure strong financial success. How Youll Lead Build, motivate, and empower a high-performing creative and commercial team.Drive a culture of excellence, innovation, and accountability.Influence senior stakeholders with strong insight, foresight, and strategic thought leadership.Challenge conventional thinking and champion transformation across all experiential touchpoints. What Youll Bring Proven experience leading high-impact experiential or retail-focused teams within FMCG, alcohol, consumer tech, or related industries.A unique blend of creativity and strategic thinkingable to shape big ideas and deliver meticulous execution.A strong track record of winning new business and growing client accounts through results-driven, insight-based work.Deep understanding of the retail landscape, shopper psychology, and how bricks-and-mortar spaces evolve within the digital age.Confidence working with senior stakeholders and leading cross-functional teams. Your Impact Transform Retail: Turn everyday shopping into unforgettable brand experiences.Elevate Brands: Help brands become category leaders through strategic, creative, in-store activations.Drive Growth: Play a key role in expanding the experiential capability and its commercial success. You Are A natural leader who inspires, energises, and elevates teams.A challenger who sees opportunity in every obstacle.A collaborator who builds trusted relationships.A visionary with the courage to redefine what's possible in experiential marketing.
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