Summary of Role The Head of Income Generation & Marketing is a key member of Muslim Aid’s Leadership Team, responsible for executing the organisation’s fundraising and marketing strategy and overseeing all marketing and communications activities across the organisation. The post holder will lead the delivery of income generation plans, providing strategic direction and hands-on operational support to their direct reports to maximise income across all sub-department income streams. They will be accountable for growing and sustaining revenue from a diverse portfolio of supporters across the UK, ensuring income targets are met or exceeded. The role includes mentoring and leading Management, supporting them to implement effective fundraising activity, achieve ambitious income and renewal targets year on year, and deliver high-quality stewardship experiences for supporters. About the Role Design and deliver MA’s cross organisational fundraising and marketing strategy with a focus on sustainable and reliable unrestricted income generation. This will include key activities, areas of required investment, KPIs and milestones as well as the projected growth of fundraising income Increase and diversify existing and new revenue streams specifically digital, CSR and private philanthropy. Drive delivery against income targets by setting clear, ambitious, and achievable operational targets for each income stream, ensuring teams are supported to meet objectives aligned with Muslim Aid’s vision, mission, and strategic goals. Provide effective marketing leadership for the organisation in collaboration with key stakeholders and drive forward transformational integrated marketing activities and campaigns. Provide inspiring and motivating values-driven leadership to the team that enables them to deliver their goals and achieve their potential. Build on the areas of High Net Worth and CSR in regards to income generated from corporate, major donor and trusts so that these areas become part of our sustainable fundraising foundation. About You You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role To be successful in this role, you will need: Experience across diverse fields of fundraising including individual, major and corporate funding and understanding of key fundraising markets. Ability to develop and expand digital fundraising. Ability to contribute to overall leadership and development of Organisation and bring MA’s fundraising, marketing communication and programme work closer together. Excellent communication, presentation and interpersonal skills with the ability to influence and promote the charity to various stakeholders.
Read Less
