Description
Marketing Executive (Nursery Group)
Head Office with occasional nursery visits
Monday - Thursday 9am - 5pm/ Friday - 9am - 4pm
£30k - £34k per annum (Depending on Experience)
Overview
The Local Marketing Executive plays a pivotal role in growing our nursery group by driving local marketing efforts. You will work alongside a talented marketing team, helping nurseries thrive by generating enquiries, supporting growth, attracting top talent, and building strong local reputation.
Reporting to the Head of Marketing, you will be the key contact for nursery managers, ensuring all marketing activity is consistent, creative, and effective across our group-owned nurseries. This role requires creativity, excellent communication skills, and the ability to work independently, with regular travel to nurseries required.
Key ResponsibilitiesMarketing Strategy & Execution
Act as the main marketing contact for our nurseries, providing ideas, support, and guidance.
Work closely with nursery managers to understand their local needs and deliver tailored strategies to drive enquiries and occupancy.
Develop and execute launch marketing plans for new nurseries, from build phase to grand opening
Own the local marketing roadmap, tracking activity and providing regular impact updates to the wider team.
Monitor competitor marketing activity to ensure our brand stays ahead.
Campaign & Content Management
Create engaging, high-quality content for social media, ensuring posts connect with families and reflect local community values
Proactively grow and manage online reviews (Google and daynurseries.co.uk), supporting managers to encourage positive parent feedback.
Provide training and support to nursery teams to help them manage their own social channels effectively.
Work with the design team to bring creative campaigns to life.
Manage nursery website content and updates, keeping information accurate, engaging, and optimised.
Coordinate photography, video, and virtual tours to showcase nurseries at their best.
Events & Brand Engagement
Plan, support, and attend nursery launch events, open days, and local community activities
Assist with wider company events such as conferences, exhibitions, and charity initiatives.
Act as a brand champion, ensuring all local communications align with brand guidelines.
Support internal communications to strengthen staff engagement across nurseries.
Data-Driven Decision Making
Track and analyse marketing performance, providing reports and recommendations for improvement.
Deliver quarterly summaries of local marketing activity, highlighting trends, successes, and opportunities.
Support the management of the nursery group marketing budget, ensuring effective use of spend.
Collaboration & Support
Be a key point of contact between nursery managers and the central marketing team.
Manage and respond to local marketing requests, coordinating with external agencies when required.
Collaborate with the wider marketing team on group-wide projects designed to drive enquiries.
Skills, Knowledge and Expertise
Essential Skills
Experience in a marketing or communications role, ideally across multiple locations or sites.
Strong knowledge and interest in social media platforms (Facebook, Instagram, LinkedIn).
Strong working knowledge of Meta Ads Manager, including planning, launching and optimising paid campaigns to reach local audiences and drive enquiries.
Confident in creating engaging content using platforms such as Canva, with a good understanding of what resonates with local audiences.
Excellent people skills, with the confidence to build trusted relationships with nursery managers and collaborate effectively across teams.
Comfortable taking ownership of marketing initiatives, providing clear guidance and ensuring activity is delivered to a high standard across multiple sites.
Highly organised, proactive, and able to work independently on multiple projects.
Strong copywriting, proofreading, and attention to detail.
Willingness to travel regularly to nurseries.
Benefits
Length of Service Recognition: We want you stay with us! We recognise and reward your length of service with Monkey Puzzle
Enhanced Maternity Pay: Enhanced pay after 2 years’ service
Private Healthcare
YuLife: You will be enrolled into our Group Life Assurance policy and have access to the YuLife app
Flexible Working
Social Events: We arrange catch ups with the team alongside our Christmas parties
Additional Annual Leave Entitlement: 25 days plus 8 UK bank holidays
Early finish on a Friday!
#Berkhamsted
Safeguarding Statement
Monkey Puzzle Day Nurseries are committed to Keeping children safe; therefore, it is necessary for the appropriate level of criminal record Disclosure and Barred check to be undertaken. All posts involving direct contact with children and vulnerable adults are exempt from the Rehabilitation of Offenders Act 1974. However, amendments to the Exceptions Order 1975 (2013 & 2020) provide that certain spent convictions and cautions are 'protected'. These are not subject to disclosure to employers and cannot be taken into account. All candidates will be asked to provide details of all unspent convictions, you may be asked for further information about your criminal history during the recruitment process. If your application is successful, this self-disclosure information will be checked against information from the Disclosure & Barring Service before your employment commences. Monkey Puzzle Day Nurseries is a renowned brand that offers outstanding day nursery and preschool child care services for children aged 3 months to 5 years old. With over fifteen years of experience, Monkey Puzzle has worked closely with parents, staff, and Ofsted to deliver exceptional childcare, providing children with unlimited opportunities to play, learn, and grow in a safe and secure environment. With a network of carefully designed nurseries across the United Kingdom, Monkey Puzzle is dedicated to supporting families and answering the question, "Where can I find a nursery near me?". Their nurseries are located in various counties and London boroughs, ensuring accessibility for families in different areas. Monkey Puzzle also prioritizes the growth and development of their team members. They offer apprenticeship programs, early years career opportunities, and comprehensive training and development for their staff, resulting in a highly skilled and dedicated team. From babies to preschoolers, Monkey Puzzle caters to the educational and developmental needs of children in each age group. Their curriculum is based on the Early Years Foundation Stage, ensuring that children are well-prepared for their transition to school. Choose Monkey Puzzle for exceptional childcare and a nurturing learning environment for your child's early years.
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