This role leads demand generation and growth marketing across a portfolio of enterprise-level digital products and large-scale live events, owning the full strategy from acquisition to conversion to revenue impact.It's a hands-on, data-driven position focused on driving qualified demand, optimising funnels, and delivering measurable commercial growth within a high-performing global B2B organisation.Client DetailsOur client is a global B2B organisation operating at the intersection of digital platforms, professional communities, and large-scale live events. With decades of experience serving enterprise-level audiences, they have built a reputation for delivering high-impact products, market-leading experiences, and exceptional customer value.Their ecosystem brings together premium digital solutions, executive-level memberships, specialist data products, and world-class events that attract thousands of professionals from around the world. These products are united by a single purpose: to connect decision-makers, accelerate business growth, and create meaningful commercial opportunities across multiple high-value industries.DescriptionDevelop and execute growth strategiesBuild multi-channel demand gen campaignsDrive qualified leads and funnel progressionPartner cross-functionally to support sales and product goalsOptimise key conversion journeys across web, landing pages, and campaign flowsTest and refine messaging, offers, targeting, and user experienceImprove funnel performance across paid, organic, and owned channelsCraft audience-focused messaging that drives actionWork with teams to align positioning across all products and campaignsOwn tracking, measurement, and reporting for all growth activityProvide data-driven insights and recommendationsEnsure performance is tied directly to commercial outcomesProfileStrong experience in demand generation, performance marketing, and CROProven ability to drive qualified leads, improve funnels, and convert marketing activity into revenueHands-on operator comfortable owning campaigns end-to-end: strategy execution testing reportingStrong experimentation mindset with the ability to use data to continually refine activityExcellent analytical capability with proficiency in marketing technology platformsAbility to craft compelling messaging and optimise conversion journeysHighly proactive, solutions-oriented, and comfortable working in an ambitious growth environmentJob OfferOn offer is a competitive compensation package which includes a base salary between £50,000-£60,000 Per Annum (depending on experience), as well as:25 days' holiday plus bank holidaysEnd-of-year wellbeing shutdownAn additional personal celebration day (e.g., birthday or cultural celebration)Summer Hours in August (3pm Friday finishes)Quarterly paid volunteer daysPension schemePrivate Medical InsuranceHealth Cash PlanWellbeing library and support resourcesMentoring programmeSeason Ticket LoanCycle to Work schemeFree on-site gym and shower facilitiesFree eyesight testsAnnual on-site flu vaccination
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