Role Overview: We are looking for passionate individuals to help our clients drive analytical excellence and business relevance for Marketing Mix Modeling (MMM) program, ensuring model quality, strategic interpretation, and seamless alignment between business needs and technical development. The scope of the role is to : Lead the MMM model and ensure its continuous improvement. Translate business questions into analytical and technical requirements. Interpret model outputs and generate actionable insights for planning and investment. Partner with teams on model methodology, alignment, and validation. Support strategic planning through simulations and scenario building. Lead key executive routines related to media and marketing effectiveness. Key Responsibilitie 1. Model Governance
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