The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand’s reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business.
Key Responsibilities including:
• Brand Strategy & Guardianship: Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.
• Category & Product Marketing Excellence: Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact
• Channel Marketing Leadership: Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.
• Social Media and Influencer Impact: Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action.
• Creative & Content Excellence: Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.
• International Marketing Alignment: Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns.
• Customer & Shopper Insightfulness: Leverage consumer & market insights to adapt the brand & convert understanding into advantage.
• PR & Communications: Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.
• Partnership & Community Engagement: Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy.
• P&L and ROI management: Drive profitable marketing across all channels with clear, data-led performance accountability.
• Team & Culture: Build & lead a high-performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.
Why Join Us?
• Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations.
• Lead impactful marketing initiatives that shape the future of nursery products.
• Cement a career-defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.
NOTE: please note that the requirements for this role being 3-4 days a week at our Huddersfield Head office (HD5 0RH) ...We are not currently working with any agencies at this stage of the process. Therefore we do not accept unsolicited CVs from Recruitment agencies nor alike, nor any terms & conditions associated. Benefits We're a business that cares. Here's just some of our benefits on offer;
• 33 days holiday, increasing up to 40 with service.
• Buy & Sell holiday schemes
• Company Bonus Schemes
• Employer pension contribution from day 1 enrolment.
• Significant staff discounts for family & friends from our shops & online
• Ongoing offers & discounts across a variety of external organisations, from holidays, travel, restaurants, gifts & services to many more worthy discounts through our Benefits Hub
• Subsidised health & critical illness cover and insurances
• Supportive family related leave policies (including company enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave)
• Supportive Foster Care & Carers Leave offering
• Support for Loss and Bereavement
• A Menopause Friendly Employer
• Employee Recognition and Appreciation Schemes
• At Mamas & Papas, we’re a business for the future. Every day, we help to welcome a new generation of children into the world, and we want them to grow up in a world that’s sustainable – one that’s full of opportunity and hope.
...Oh, and a great bunch of people to work with too. We also operate at Head Office:
• Hybrid flexi working of 3-4 days in the office.
• Flexi-time schemes based around core working hours whether in the office, or working from home
• Plus, free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms & much more.
(NB*: All benefits subject to individual schemes criteria & terms)
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