Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.
At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category leading destination for every fashion shopper.
The Role
We are seeking an experienced and data driven Paid Media Lead to drive the strategy, execution, and optimisation of our high impact paid marketing channels, with a core focus on Paid Social and App Marketing. This role is central to accelerating customer acquisition and revenue growth. You will be responsible for defining the full funnel paid media strategy, ensuring our campaigns effectively drive both performance and support brand strategic objectives across all stages of the customer journey.
You will lead by example, mentoring team members and working closely with key internal teams while managing essential external agencies and partners to ensure world-class execution and maximised return on investment.
Responsibilities:
Paid Social & App Focus: Own the strategy, execution, and performance of Paid Social and App Marketing campaigns, ensuring maximum efficiency and scale across platforms (e.g., Meta, TikTok, Apple Search, Google UAC).Full-Funnel Strategy: Develop and execute a comprehensive paid media strategy that addresses all stages of the marketing funnel, from awareness and consideration through to conversion and retention.Performance & Brand Delivery: Balance campaign delivery to achieve both aggressive performance targets (e.g. LTV/CAC) and key brand building goals, ensuring media creative and messaging is consistent with Lyst's brand strategy.Team Leadership & Mentorship: Lead day-to-day workstreams, provide technical guidance, and actively mentor junior team members to foster a culture of accountability, continuous improvement, and high performance.Cross-Functional Collaboration: Work closely with key internal teams including Creative, Product, Engineering, and Analytics to align paid media initiatives, improve tracking, and drive cross-functional projects.Agency & Partner Management: Manage relationships with all relevant external agencies, advertising platforms (e.g., Meta, TikTok, Google) and technology partners (e.g. Mobile measurement platforms, Branch tracking agencies) to ensure best-in-class execution, explore new growth opportunities, and optimise return on investment.Budget Ownership: Manage and optimise a substantial paid media budget, overseeing daily pacing, forecasting, and performance analysis, providing clear reporting to senior leadership.Testing & Innovation: Implement a rigorous A/B testing and experimentation framework for creative, audience targeting, bidding strategies, and platform betas to maintain a competitive edge.RequirementsA minimum of 5 years of hands on digital marketing experience, with significant depth in Paid Social and App Marketing, and a proven track record of managing large, global performance oriented campaigns.Demonstrable experience developing strategies that successfully deliver both direct performance and broader brand objectives within a commercial framework.Working experience with mobile measurement platforms (MMPs) like AppsFlyer or Adjust, and a strong understanding of the implications of iOS data privacy regulations (e.g., ATT, SKAdNetwork) and experience navigating solutions in this evolving landscape.Working knowledge of developing measurement frameworks to assess the impact of brand marketing activity on overall performance, including incrementality testing, geo testing, and LTV analysis.Proven ability to coach, mentor, and guide team members, fostering a high performing and results driven environment.Expertise in managing multimillion pound budgets and optimising large scale paid media initiatives for sustained growth and efficiency.Strong experience working with and managing external creative or media agencies, ensuring accountability and high quality output.Excellent collaboration skills, with a track record of working effectively with internal teams such as Creative, Product, and Engineering.In depth, technical understanding of core paid social and app marketing platforms, analytics, and attribution models.Highly analytical with a strategic mindset and comfortable operating in a fast paced, high growth environment.Benefits Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home. Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March. Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss. Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service. Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start. Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources. Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution. Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses. Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them. Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work. Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.
We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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