Our client is a friendly, family-run business and a well-established B2B
supplier to the hospitality, retail and commercial sectors. With an excellent
reputation and ambitious growth plans, they are looking for a commercially
focused Marketing Executive who can take ownership of the marketing activity and
play a key role in generating new business opportunities.
This is a hands-on, office-based role where you'll be responsible for delivering
marketing campaigns that strengthen the brand, generate quality leads and
support the sales team. You'll understand how to position a business within its
market, identify the right marketing channels and use modern marketing tools,
including AI, to create marketing assets, improve efficiency and maximise
campaign performance.
The role can be offered on either a full-time or part-time basis, finding the
right person is our priority.
Salary: £30,000 - £35,000 pro rata
WHY APPLY?
* Join a welcoming, supportive and family-run business where your ideas and
creativity are valued.
* Take ownership of marketing and make a genuine impact on business growth.
* Enjoy a broad and varied role with autonomy, responsibility and visibility
across the business.
* Work for an ambitious company that is investing in its future and values
innovation, creativity and new ideas.
KEY RESPONSIBILITIES
* Develop and manage a 12-month B2B marketing plan aligned to business growth
objectives.
* Create and deliver lead generation campaigns across email, LinkedIn, social
media and digital channels.
* Work closely with the sales team to generate qualified enquiries and support
business development activity.
* Build brand awareness by promoting the business through the most effective
marketing channels, industry platforms and events.
* Create engaging marketing content including emails, newsletters, product
launches, case studies, blogs, brochures, lookbooks and sales collateral
using AI and design tools where appropriate.
* Manage and update website content and landing pages to improve customer
engagement and conversions.
* Monitor, analyse and report on campaign performance, website traffic and lead
generation metrics, making recommendations to maximise return on investment.
* Use AI tools to streamline content creation, campaign planning, marketing
automation and day-to-day marketing activities.
* Coordinate external suppliers, agencies and print providers where required.
* Ensure all marketing activity is aligned with the company's brand, values and
commercial objectives.
ABOUT YOU
* Previous experience within a B2B Marketing Executive or similar marketing
role.
* Commercially minded with a passion for generating leads, supporting sales and
driving business growth.
* Strong understanding of branding, customer positioning and selecting the
right marketing channels to reach target audiences.
* Excellent copywriting and content creation skills.
* Confident using CRM systems, email marketing platforms, website CMS
platforms, social media and marketing analytics.
* AI savvy, with experience using AI and design tools to create professional
marketing assets and improve productivity. You don't need to be a graphic
designer, but you'll have a good eye for branding and visual presentation.
* Able to interpret campaign data and make informed recommendations to improve
marketing performance.
* Highly organised, proactive and capable of managing multiple projects
independently.
* A collaborative team player who enjoys working within a friendly, family-run
business where everyone's contribution is valued.
WHAT SUCCESS LOOKS LIKE
Success in this role will be measured by the quality of leads generated,
increased brand awareness, growth in digital engagement and the contribution
marketing makes to the company's sales pipeline. We're looking for someone who
sees marketing as a commercial driver and enjoys making a measurable impact on
business growth.
If this opportunity is of interest, we'd love to hear from you. Please apply in
the first instance.
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