The Role Fixed Term contract until July 2027London Business School are looking for a Marketing Automation Lead, CRM to join us on a fixed term contract until July 2027. You will be responsible for the design, configuration and establishment of the School’s marketing automation capability in collaboration with our delivery partner Deloitte, as part of the Aware to Admit CRM transformation.This is a delivery-focused role centred on design, setup and enablement, not day-to-day campaign execution. You’ll work across the School with Marketing, Communications, Technology and customer-facing teams, as well as our delivery partner Deloitte, to establish scalable, compliant and reusable automation foundations within Salesforce Marketing Cloud.You will act as a centre-of-excellence lead for marketing automation—setting best practice, influencing ways of working and ensuring a consistent, customer-centric approach across multiple teams and programmes. Main Responsibilities Lead the design and setup of customer journeys across the end-to-end lifecycleDefine and champion best-practice standards for journeys, templates, content and automation patternsWork closely with teams across the organisation to understand needs, challenge approaches and embed customer-first thinkingTranslate complex business requirements into clear, scalable and reusable solutionsShare knowledge, coach teams and create playbooks to build organisation-wide capabilitySupport delivery, testing, governance and compliance to ensure quality and trust Who we are looking for Strong experience with marketing automation platformsSalesforce Marketing Cloud experience preferred, but not essentialPassionate about best-practice journey designProven experience influencing multiple teams and driving consistency across complex organisationsStrong advocate for customer-centric, data-driven experiences Why London Business School London Business School; a global and vibrant business community based in two of the world’s most dynamic cities, London and Dubai. It’s where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location. What you can expect from us Generous annual leave of 27 days PLUS extra between Christmas and New Year!Generous pension package, 14.5% employer contribution (in return for employee enrolment and contribution)Free onsite gym and swimming poolAmazing range of professional development to support your career pathEnhanced cycle to work schemeWellbeing offering to support your physical, mental and financial healthUp to 5 days paid emergency leave for staff who have caring responsibilities for a family member, dependent or friend who is ill. At London Business School, we support Smart Working - a hybrid approach designed to help you achieve a healthy work-life balance while delivering the best outcomes for your role and the needs of our customers. All roles require a minimum of two days on campus each week to foster a vibrant, collaborative community.For this role specifically, you will be expected to be on campus 2 days per week.We operate with ‘core hours’ – 10:00-15:00 – to maximise opportunities for connection and collaboration across teams during the working day. Outside of these hours, you may still be required for meetings or collaboration based on your role and customer needs. Additionally, we offer Protected Time - a flexible, one-hour slot, within the working week dedicated to your learning and development, wellbeing, or focused, quiet workOur commitment to driving inclusion and belonging We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applyingPlease note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles. London Business School
Read Less
