Description Why this role exists
Group Corporate Affairs’ social channels now reach more stakeholders, more often, than any other owned environment. In 2025, we added TikTok and YouTube to the corporate mix, raised performance on LinkedIn after algorithm shifts, and began optimising content for AI discovery. We also strengthened governance, 24/7 listening, and incident response.
The next phase demands a Social Media Leader with the vision to drive us forward. You’ll fuse creativity with compliance, engineer AI-enabled workflows, and cultivate a high-performing, innovative team culture that sets the benchmark for impactful social media.
The opportunityWe’re seeking an outstanding Social Media Lead to join our Group Corporate Affairs team and elevate our digital reputation. This senior leadership role sits at the heart of our external communications strategy. You’ll own and evolve the Group’s corporate social strategy to grow reputation, relevance, and reach across channels and AI search, while safeguarding the brand and accelerating impact through automation and agents.
You’ll report into the Head of Digital, Social and Creative Studio and inspire, develop, and empower a team of social media managers, analysts, assistant managers, and a wider pool of internal content creators. This is your opportunity to shape the culture and direction of how one of the UK’s most trusted financial brands shows up in a dynamic digital landscape.What you’ll doStrategy and innovationSet and deliver a multi-year social strategy aligned to Group priorities and external trends.Define the role of each channel – LinkedIn, TikTok, YouTube, Instagram, and emerging platforms – and optimise for discoverability in AI and search ecosystems.Translate platform changes into actionable playbooks for corporate communications.
AI and automationDevelop and implement agent-based workflows for planning, tagging, reporting, and distribution.Embed practices that make our content discoverable to AI Overviews and LLMs, with clear KPIs for “citation share” and discoverability.
Risk oversightOwn social governance across all GCA channels, including partner oversight, page ownership, and admin rights.Ensure all activity follows FCA financial promotions guidance, CAP/ASA codes, and the Online Safety Act.Maintain escalation frameworks and crisis playbooks for misinformation and reputational risk.
Content and campaignsLead editorial planning and creative reviews, blending planned, reactive, and evergreen content.Drive strategic distribution across leaders’ profiles, paid and owned channels, ensuring content is accessible and search-ready.
Performance and insight // Data-led creativitySet the vision for a data-led creative culture, blending analytical rigour with creative instinct.Champion data as a driver for both performance and content development, ensuring insights shape high-impact work.Empower the team to use real-time analytics and audience trends to inform decisions.Set benchmarks across engagement, sentiment, AI visibility, and business outcomes.Run regular performance reviews to turn insight into action.
Team leadership & resource managementLead by example, setting clear priorities and optimising team capacity to meet demand without compromising quality.Foster a culture of proactive planning, balancing reactive and strategic work.Set standards for agency and partner resourcing, ensuring alignment with strategic goals.Inspire and develop a high-performance, inclusive team, providing clear objectives and meaningful feedback.What you’ll need to showProven passion for leading corporate social media for a complex, regulated organisation.Expertise in launching and scaling channels (e.g. TikTok, YouTube) and adapting to algorithm changes.A passion for storytelling, creativity, and data-driven decision-making.Strong behaviours of curiosity, bold decision-making, and test and learn.Strong understanding of AI-enabled social operations and automation.Excellent governance and compliance knowledge, including FCA and ASA requirements.Ability to guide and influence agencies and senior stakeholders with confidence and clarity.
Skills requiredCritical thinking and ability to translate insight into action.Advanced knowledge of social platforms, analytics, and emerging trends.Strong leadership and coaching skills.Outstanding written and verbal communication.Comfortable with AI tools, workflow automation, and social listening technologies.
Why Lloyds Banking Group?At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll play a key role in crafting the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.We’re on an exciting journey and there couldn’t be a better time to join us. The investments we’re making in our people, data, and technology are leading to innovative projects, fresh possibilities, and countless new ways for our people to work, learn, and thriveWe also offer a multifaceted benefits package, which includes:A generous pension contribution of up to 15%An annual performance-related bonusShare schemes including free sharesBenefits you can adapt to your lifestyle, such as discounted shopping30 Days’ holiday, with bank holidays on topA range of wellbeing initiatives and generous parental leave policiesOur ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop.We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with cancer initiative.We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
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