As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignite patient turnarounds. Our relentless commitment to patients and strong legacy of innovation in healthcare are the foundation of our future. If you're looking for a new chance, a new beginning, a new trajectory, LivaNova is where your talent can truly thrive. Join our talented team members worldwide to become a pioneer of tomorrow—because at LivaNova, we don’t just treat conditions — we aspire to alter the course of lives.The CP, Field Marketing Manager is responsible for managing the implementation of the sales strategy and associated roadmaps in their own territory.
He/she works on optimizing the strategic and tactical approach for the market based on competitive analysis as well as possessing a clear understanding of customers’ expectations and needs.
The CP, Field Marketing Manager must work closely with direct sales teams to offer them appropriate support and motivation, to help them address obstacles and issues, and to refine tactics and goals as needed with responsiveness.
He/she also assists customers in optimizing the use of assigned products, while ensuring clinical in-service assistance and/or resolving market problems.
The marketing activities of the CP, Field Marketing Manager is also field oriented: he conducts clinical and technical training programs for Clinical Specialists, internal sales teams, and customers; he/she manages and coordinates product introductions with appropriate sales and technical documentation; he organize scientific events and seminars; etc.
Finally, the CP, Field Marketing Manager is responsible for capturing the “voice of the customer” and important local market trends. He/she communicates this information to Global Marketing and local senior management as a way to participate in and influence the global marketing strategy.
Essential Job Functions : • Market intelligence. The CP, Field Marketing Manager needs to develop and maintain sound market and customer intelligence in the region he covers. In particular, he is expected to identify critical emerging market and customer needs as well as main risks and opportunities in the market. He also conducts regular competitive analysis in order to identify appropriate pricing and market positioning for the product portfolio in alignment with both global strategy and local specificities and needs. In doing so, he is expected to provide valuable input to Global Marketing and help define new product / solution needs.
• Adapt global marketing strategy and tactics to local market. The CP, Field Marketing Manager is responsible for the implementation of the global marketing strategy in local markets, while adapting sales tactics and positioning to best suit local needs depending on competitive positioning. This requires of him to act strategically in order to maintain alignment with global strategy, but also to optimize implementation plans in order to adapt adequately to local market conditions.
• Deliver required sales forces marketing support at regional level. The CP, Field Marketing Manager is accountable for offering marketing support to regional salesforces, whether internal or external, to help them achieve business objectives. This covers the full range of downstream marketing activities: conducting training programs for customers, internal teams, and Clinical Specialists; organizing scientific events; meeting Key Opinion Leaders (KOLs); managing clinical or product trials; adapting and coordinating product introductions with appropriate sales support materials, brochures, and tools, etc.
• Assist and train customers. By bringing marketing and product expertise to the regional level, The CP, Field Marketing Manager is often involved in direct contact with customers. He communicates with customers to understand their clinical practice and needs in order to assist them with optimal use of assigned products. Additionally, he provides clinical assistance and training programs, and actively resolves market problems. Being focused on meeting customer needs requires from the CP, Field Marketing Manager expertise, strong communication skills, and the ability to build relationships.
• Communicate with impact. The CP, Field Marketing Manager is expected to deliver high quality written and spoken communication to external parties (customers, Clinical Specialists) and internal sales teams and/or senior management. He should tailor this communication to the audience, be comfortable with technical communication, and engage easily with customers, Clinical Specialists, and KOLs. As he runs on-going training for local teams, customers, and/or Clinical Specialists, The Field Marketing Manager need to be comfortable educating others on technical subjects.
• Develop and maintain sufficient product / marketing expertise to best support customers and local sales teams. This is a critical success factor for The, CP Field Marketing Manager: he is the primary support function for sales teams in communicating professionally about LivaNova’s products and solutions and training them on new or existing products.
• Pursue execution. To ensure efficiency in execution at their level, The CP, Field Marketing Manager needs to manage priorities well and demonstrate attention to important details. In particular, he needs to appropriately balance time, actions, resources, and initiatives to ensure achievement of critical goals in order to perform all downstream marketing activities with high professional standards. Project management skills can certainly help him to perform in this field. Also, to allow sales teams to perform, The CP, Field Marketing Manager need to energize them, remove obstacles to quality delivery, and focus sales support efforts where needed.
• Monitor performance against business objectives. Accountable for sales and market share goals, The CP, Field Marketing Manager closely monitors sales teams’ performance against plan. He takes corrective actions and adapt the level and orientation of marketing support as needed with responsiveness and field involvement.
• Problem solving. The CP, Field Marketing Manager is expected to show initiative and help fix problems that sales teams encounter in the field. He identifies solutions to remove main obstacles, he drives required actions to overcome difficulties, brings needed support, etc. This requires sound judgment as well as a good balance between analysis and decisiveness.
• Promote transversal cooperation. The CP, Field Marketing Manager needs to be aligned with the global marketing strategy, and cooperate with Global Marketing teams and fellow Product Managers, to optimize local implementation of the strategy. To this end, he also needs to contribute to building market and customer awareness of the global marketing strategy. Secondly, he needs to work in close cooperation with local sales teams to ensure appropriate support, fix main issues, and help serve customers. Finally, he needs to coordinate activities with other functions (e.g., Supply Chain, etc.). As such, he needs to establish constructive relationships and a sense of team spirit, while showing assertiveness and persistence toward their own goals.
• Motivate sales teams. Local markets are often challenging, competition is fierce, and Sorin Group’s means are not excessive. A key responsibility of The CP, Field Marketing Manager is to instil a positive spirit in sales forces and energize them by showing belief in corporate strategies. He needs to resist frustration, show resilience, and keep a good level of optimism and enthusiasm.
• Ensure compliance. Individuals in this role are expected to demonstrate ethical and honest business conduct and ensure compliance with all federal, local, and company regulations, policies, and procedures for health, safety, and the environment.
• Implement change. As LivaNova is going through substantial change, The CP, Field Marketing Manager needs to implement the changes decided by upper management with a positive and open attitude. This could involve reinforcement of processes, implementation of new business models, changes in work habits, and different ways of operating in LivaNova’s culture.
Knowledge, shills and abilities required : Use Sound Judgement
Act Strategically
Use Financial Data
Build Realistic Plan
Pursue Execution
Show Drive & Initiatives
Meet Customer Needs
Tailor Communication
Build Support
Motivate Others
Establish trust
Adapt & Learn
Education : University degree, preferably in technical/scientific areaWelcome to impact. Welcome to innovation. Welcome to your new life.
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