We believe that helping people unlock a better retirement starts with helping everyone in our organisation unlock their true potential, and thrive.To do that, we’re mindful of staying true to the values that make us who we are, and proud of what we do.Key Partnerships is part of the Key Group, one of the UK’s leading financial services groups supporting customers in and approaching retirement. We work with intermediaries to provide specialist equity release expertise and whole-of-market access.We’re looking for a Direct Channel Marketing Manager to join our Direct Channel Marketing team, with a primary focus on driving volumes for Key Advice, while supporting Key Partnerships activity where required.The RoleThis is a hands-on, standalone role responsible for translating business objectives into high-performing email and direct marketing campaigns. You’ll work closely with stakeholders across Advice, Partnerships and the outbound customer teams to deliver integrated campaigns that achieve monthly volume targets.You’ll own campaigns end-to-end — from planning and build through to delivery, optimisation and reporting — using Dotdigital and MSD365.Key ResponsibilitiesPlan, build and deliver email, SMS and direct mail campaigns, including automated, trigger-based and lead-nurture journeysTranslate commercial targets into effective campaign structures and customer journeysManage campaign setup and delivery in Dotdigital and MSD365Work closely with outbound teams to align marketing activity with contact strategiesOptimise performance through testing, analysis and continuous improvementDevelop and optimise landing pages to support campaign activityTrack and report on campaign performance, using insight to drive decisions and resultsAbout YouProven experience delivering email and direct marketing campaigns end-to-endStrong commercial focus with a track record of lead generation and conversionConfident working autonomously and managing multiple prioritiesAnalytical, curious and comfortable using data to optimise performanceProactive, adaptable and able to make clear, informed decisionsMost of all we look for people who display and work around the core values of our business:Ambitious – to break ground to help our customers enjoy a better retirement.
Supportive – relationships are key to everything we do.
Personal – going above and beyond to offer exceptional service.
Integrity – honest, true and transparent in all our relationships.
Responsive – whatever the challenge we’ll deliver the right result.
Expert – experts in our field, our thirst for knowledge never stops
Benefits:25 days holiday, plus bank holidays. Rising to 28 based on length of service.Additional holiday purchase scheme1 charity dayTier 1 pension (5% Employee, 8% Employer)AXA Exec (Self) Health coverLife AssuranceRewarding Staff Referral SchemeLong Service AwardEnhanced Maternity & Paternity Pay
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